AbbVie · Wiesbaden
MarketingFull-time
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
The Associate Director, Marketing, Strategic Lead plays a critical role in shaping and aligning the brand strategy for the brands across global and regional markets. This position is responsible for ensuring the strategy remains relevant, competitive, and consistent across geographies by translating insights into actionable brand direction and supporting execution through the International Brand Team, regional teams, and affiliates.
The role requires close collaboration with a broad cross-functional network, including market access, medical affairs, regulatory, legal, health economics, public affairs, medical and regulatory review, patient relations, business insights, OEC, global learning, and US counterparts. The Strategic Lead partners with these stakeholders gather insights, identify opportunities, address challenges, and ensure alignment on strategic priorities and brand messaging.
Although this role does not include direct people management responsibilities, it requires strong leadership in a matrix environment. The individual must be able to influence without authority, build strong cross-functional relationships, and guide decision-making across multiple stakeholders. Success in this role depends on strategic thinking, analytical capability, strong communication skills, and the ability to drive collaboration and execution across markets.
Responsibilities and duties:
Lead the ongoing development, review, and refinement of the brand strategy the brand, ensuring alignment with business objectives and market needs.
Analyze market research, business intelligence, and customer insights to support strategic decision-making and brand planning.
Monitor relevant scientific publications, external developments, and industry trends that may influence brand strategy and positioning.
Develop and maintain the International Brand Plan in collaboration with key stakeholders across functions and regions.
Lead and facilitate discussions with MLOR through COLLAB to secure necessary approvals and ensure compliance with governance processes.
Collaborate with the International Brand Team, key internal functions, and selected affiliates to gather local insights and strengthen strategic direction.
Partner with regional teams and affiliates to co-develop action plans that support business objectives and enhance the brand performance.
Provide training, guidance, and strategic alignment to regional and affiliate teams to ensure consistent understanding and execution of brand strategy.
Lead the 1-7-5 process within the International Brand Team and prepare presentations for SteerCo review and decision-making.
Proactively monitor competitor strategies and market activity to identify opportunities, risks, and areas for differentiation.
Manage projects with external vendors and agencies, ensuring activities are delivered within budget and in accordance with agreed timelines, while identifying opportunities for efficiency and resource optimization.
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html