Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Job Description
Purpose
Implement & monitor the marketing goals & strategies set by the corporate and regional management, targets, and market direction to grow the long-term sales, profit, and market share position for assigned products to meet sales targets and business objectives.
Placing the patient at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations.
Responsibilities
- Lead the brand team around a brand vision and objectives that are shared by all members
- Ensure brand team members contribute to the development of the brand strategy thought the band planning process in line with strategy defined by global band team and ensure adequate involvement of multiple functions as relevant for the band objectives
- Continuously encourage BT members collaboration and foster team spirit
- Take accountability and responsibility for brand team activities and processes (Organize/chair/facilitate brand team meeting)
- Build in collaboration with all function a robust brand integrated brand plan for the registered and new asset molecules
- Coordinate and monitor the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives to meet strategic brand objectives
- Ensure all in-field materials, strategies and tactics are aligned to drive momentum of strategic brand objectives
- Develop, implement, and update product training to sales force on an ongoing basis.
- Participate in planning sales promotion and advertising in support of existing products, and work closely with the Business unit manager in determining market strategies and sales tactics to achieve product objectives
- Monitor competitors’ promo, pricing, product positioning and marketing moves by product / business segment as well as their product line performance and institute corrective action as needed.
- Forecast, monitor brand KPIs, manage budget, track ROI measurements for all marketing activities to achieve or exceed brand plan objectives.
- Secure input and cross stakeholder viewpoints to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies to ensure patient-centricity
- Work closely with all the key stakeholders and build effective multidisciplinary Brand Teams. Ensure timely and qualitative market intelligence information flow to Brand Teams and brand strategy/tactical communication from Brand Teams to In-Field Teams to optimize brand strategy and its execution.
Qualifications
Essential:
- Bachelor’s degree in Pharmacy or Medicine.
- 5+ years pharmaceutical experience, with solid marketing/brand management experience.
- Oncology and/or Hematology experience strongly required.
- Proven experience in brand strategy, tactical planning & execution.
- Strong commercial acumen, analytics, forecasting & budget management.
- Demonstrated ability to lead and influence cross-functional teams.
- Strong communication, presentation and stakeholder-management skills.
- Fluent English; Arabic and/or French is an advantage.
- Ability and willingness to work across North Africa markets.
Preferred:
- New product/indication launch experience, particularly innovative oncology therapies.
- Experience with biologics, immunotherapy, bispecific antibodies, ADCs, targeted therapies, or hematologic malignancies innovative therapies.
- Previous experience in companion diagnostics.
- Strong analytical and business planning capabilities.
- Experience working in a multinational pharmaceutical company.
- Ability to work effectively in a cross-functional matrix environment.
- Regional/multi-country marketing experience.
- Solid understanding of patient journey, market access and healthcare dynamics.
- Digital/omnichannel marketing experience.
- Previous field/sales experience.
Core Competencies
- Strategic & Commercial Thinking
- Customer & Patient Centricity
- Brand Planning & Execution Excellence
- Business & Financial Acumen
- Data-Driven Decision Making
- Cross-Functional Leadership & Influence
- Stakeholder & KOL Engagement
- Launch Excellence & Agility
- Collaboration Across North Africa Markets
- Ownership & Accountability
- Strong Communication & Presentation Skills
- High Learning Agility & Adaptability
Additional Information
External: Patients, Health Care Professionals, Key Opinion Leaders, payers, agencies (MR, PR, digital)
Internal: In-field teams, Brand Team, Brand Team Leader, Area Commercial, Affiliate Management Team
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html