AbbVie · Los Angeles
MarketingFull-timeposted 6d ago
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Position Summary
The Director, Brand Excellence Marketing Training is responsible for designing and executing world-class marketing training, equipping our marketers for the future of healthcare marketing. This leader will drive the transformation of marketer capabilities, ways of working, and organizational effectiveness by advancing modern marketing practices, accelerating AI adoption, and developing the critical skills needed to succeed in an increasingly digital, data-driven, and customer-centric environment.
Leading a team of marketing capability professionals, this role will create and implement a comprehensive capability-building strategy that strengthens marketing excellence across all levels of the organization. The Director will partner closely with Commercial leadership, Brand teams, Medical and Health Impact, Business Technology Solutions, Digital Lab+, Analytics & Performance Excellence, Learning & Development, and international stakeholders to ensure AbbVie marketers have the knowledge, tools, and support necessary to maximize performance and business impact.
This role combines strategic vision, organizational leadership, change management expertise, and deep marketing knowledge to accelerate the evolution of AbbVie’s marketing organization and ensure workforce readiness for the next generation of marketing capabilities.
Key Responsibilities
Enterprise Marketing Competency Strategy
Develop and execute AbbVie’s long-term marketing competencies.
Establish competency frameworks, learning pathways, and capability roadmaps aligned to business priorities.
Monitor emerging industry trends and translate future needs into actionable competency-building initiatives.
Define the future-state competency model for marketers, identifying the critical skills required to lead in an increasingly digital and AI-enabled landscape.
Guide organizational readiness associated with evolving marketing operating models and new ways of working.
Serve as a senior advisor to Commercial leadership on marketing competency development.
AI & Future Ways of Working
Lead the integration of AI into marketing competency development programs.
Establish AI literacy programs that help marketers effectively leverage generative AI, predictive analytics, automation tools, and emerging technologies.
Cultivate a culture of experimentation, continuous learning, and innovation across the marketing organization.
Marketing Excellence & Learning Leadership
Lead the design, execution, and continual evolution of AbbVie’s marketing training curriculum.
Oversee onboarding, foundational marketing training, and advanced competency development programs.
Ensure learning experiences are modern, engaging, measurable, and aligned to adult learning principles.
Create differentiated learning journeys for marketers at varying stages of career progression.
Continuously evaluate learning effectiveness through performance metrics, feedback, adoption measures, and business outcomes.
Organizational Transformation & Change Leadership
Influence adoption of new marketing frameworks, tools, technologies, and operating models.
Partner with senior leaders to identify organizational barriers to competency growth and develop solutions that accelerate transformation.
Develop communication strategies that support sustained behavior change and adoption.
Team Leadership
Lead, coach, and develop a high-performing team responsible for marketing training and development.
Build marketing training team through mentoring, succession planning, and talent development.
Establish clear objectives, performance expectations, and career pathways for team members.
Manage resource allocation and prioritization across multiple initiatives.
Create an inclusive and collaborative team environment focused on growth and innovation.
Cross-Functional Collaboration & Influence
Build trusted partnerships with Commercial leaders, Brand teams, MHI, Regulatory, Legal, OEC, BTS, APEX, Digital Lab, and Learning & Development stakeholders.
Influence senior leaders across therapeutic areas and business units without direct authority.
Collaborate with international partners to identify, adapt, and scale best-in-class approaches.
Leverage internal and external expertise to bring innovative solutions to AbbVie.
Required
Bachelor's degree in Marketing, Business, Communications, Learning & Development, or related field.
12+ years of experience in marketing, capability development, organizational effectiveness, or related disciplines.
Demonstrated experience leading teams and developing talent.
Proven success in designing and implementing enterprise-wide capability-building strategies.
Deep understanding of customer-centric marketing, omnichannel engagement, and digital transformation.
Strong executive presence with the ability to influence senior leaders across a matrixed organization.
Experience leading large-scale change management and organizational transformation efforts.
Preferred
Advanced degree, such as an MBA or a master's degree in marketing, adult learning, or a related field.
Experience applying AI and emerging technologies to marketing workflows and commercial operations.
Pharmaceutical, biotechnology, or healthcare industry experience.
Experience partnering across global organizations and complex stakeholder networks.
Critical Success Factors
Establish AbbVie as a recognized leader in modern marketing competency development.
Increase organizational readiness for AI-enabled marketing and future ways of working.
Accelerate capability adoption and measurable improvements in marketer effectiveness.
Build a sustainable, scalable capability ecosystem that supports current and future business needs.
Create a culture of continuous learning, innovation, and enterprise thinking.
Develop a high-performing team that serves as a strategic partner to Commercial leadership.
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html