AbbVie · Cork
MarketingFull-timeposted 11d ago
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
The Marketing Manager I/II, Immunology Payer Marketing, is responsible for designing, developing, and implementing payer marketing plans and programs needed to support the in-field team in securing and maintaining market access. Work in a team-based environment to participate in the development and execution of marketing strategies and lead the implementation of tactics to maximize market access with specific focus on launch indications. Internally, fosters positive working relationships with market access account teams, medical, market research, sales training, regulatory, HEOR, marketing analytics, and brand marketing teams. Externally, work with various agencies and consultants to successfully drive the business.
Key Responsibilities May Include:
Development and execution of high-impact marketing tactics that are innovative and executable to support healthcare decision makers. This includes supporting the creation and pull through of marketing materials throughout the review process.
Requires the ability to provide in-depth insights based on product / market assessments, understand the changing healthcare landscape, and assimilate key stakeholder feedback in order to make strategic & tactical recommendations.
Collaboration and partnership with internal cross functional stakeholders and external partners to ensure integration and consistency of business strategy alignment.
Close partnership and alignment required with brand colleagues to support brand priorities and indication launches.
Work with Market Access teams to understand payer policies and drivers to quality access and proactively identify potential opportunities and conceptualize solutions using creativity and innovation.
Effectively track and manage marketing budget for areas of responsibility. Consistently manage multiple projects to deliver high-quality work product in a timely fashion.
Track detailed launch execution on payer formulary adoption.
Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate.
Proactively support the account teams through ongoing communications of marketing programs.
Serve as Market Access lead on the Integrated Operations Tem to ensure executional launch alignment
Basic Qualifications:
Bachelor's Degree in Marketing or related field.
Minimum of 3+ years pharma marketing experience required.
Experience with Veeva
Apply marketing concepts in the development of marketing plans and programs including portfolio value story, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, account segmentation-based engagement
Excellent communication (oral, written, and presentation) and interpersonal skills.
Experience working with payer policy documents
Strong planning and organization skills, attention to detail, execution urgency, and follow-through.
Analytical skills including analysis and tracking of budgets
Preferred Qualifications:
Advanced degree/MBA or previous sales/marketing experience required
Experience working in multiple therapeutic categories
Launch experience, market access experience, and/or account executive experience preferred
Key AbbVie Competencies:
Strong collaboration and team orientation, with experience accomplishing results through others and influencing others without direct authority.
Efficient project management and communication capabilities along with strong analytical and strategic thinking skills.
Knowledge of market trends and competitive practices related to health systems and group practices.
Execution of Goals following the AbbVie Ways of Working.
Solid understanding of market access environment.
"Talent will be hired at a level commensurate with experience."
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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