THE COMPANY: BIRDY GREY
Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.
Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.
THE OPPORTUNITY: Senior Product UX Designer
REPORTS TO: Senior Director of Product
LOCATION: US - Remote
Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-Hybrid
Birdy Grey is hiring a Senior Product UX Designer to craft exceptional experiences across the customer journey, from enticing product discovery through conversion and post-purchase lifecycle. This is a high-craft IC role at the center of product, engineering, and creative. The ideal candidate designs for both commerce conversion and engagement-first experiences, and brings a mix of design and systems thinking, accessibility fluency, and a genuine Gen Z cultural lens.
SCOPE OF RESPONSIBILITIES
- Own end-to-end UX for assigned product areas, from early concept through final Figma handoff.
- Own and evolve design system patterns and component standards, partnering with engineering to maintain consistency between Figma and production.
- Design conversion-optimized experiences across product discovery, consideration, cart, checkout.
- Design engagement-first features: quizzes, shopping and party coordination tools, and social sharing surfaces that fuel Birdy Grey’s lifecycle strategy.
- Partner with engineering on technical constraints (component libraries, APIs, microservices) and design within them without sacrificing quality.
- Collaborate with the creative team to keep digital experiences cohesive with brand identity and campaign direction.
- Conduct design reviews, usability sessions, and research synthesis to ground decisions in real user behavior.
- Advocate for and implement WCAG accessibility standards across all design work.
- Communicate design rationale clearly to cross-functional partners and stakeholders.
- Partner with Product, Growth, Analytics, and Engineering to identify customer friction, develop hypotheses, design experiments, and use results to improve conversion, engagement, and retention.
- Use quantitative and qualitative data to inform design decisions, including behavioral analytics, session recordings, customer research, and experiment results.
- Continue evaluating experiences after launch, using performance and customer behavior to identify opportunities for iteration and improvement.
THE RIGHT CANDIDATE: QUALIFICATIONS & PERSONAL ATTRIBUTES
EDUCATION: Bachelor’s Degree Required
EXPERIENCE / REQUIREMENTS:
- 6+ years UX/UI design experience with a portfolio spanning commerce (conversion-driven) and engagement-driven experiences
- Mobile-first instincts with a track record of designing for conversion on small screens
- Expert-level Figma: component creation, auto-layout, variables, prototyping, and developer handoff. You are the person others come to with Figma questions
- Technical literacy: you understand how browser behavior, APIs, data models, and application architecture shape UX feasibility
- Deep WCAG 2.1/2.2 AA fluency: a practitioner's understanding of inclusive design, not checkbox compliance
- Strong design theory foundation: you can articulate why a layout works, cite interaction design principles, and give constructive critique
- Data-informed: comfortable with A/B test results and session recording tools (Hotjar, FullStory)
- Strong cross-functional collaboration skills; you manage your own work against a roadmap and communicate decisions clearly
- Strong product judgment: able to balance customer needs, business impact, brand, technical constraints, and speed while clearly articulating tradeoffs.
- Experience designing complex workflows or multi-user journeys and simplifying them into intuitive customer experiences.
- Strong experimentation mindset with experience translating customer or business problems into hypotheses, testable designs, and measurable outcomes.
- AI-native workflow: actively uses AI and emerging prototyping tools to accelerate exploration, research synthesis, prototyping, and iteration without compromising design judgment or craft.
- Excited about AI and actively leverage AI tools (e.g., Claude, Gemini, Copilot) to accelerate your own work and identify opportunities to embed AI-driven automation across operations
- Impeccable organizational skills and attention to detail
- Excellent verbal, written, and interpersonal communication skills
- Strong analytical skills with the ability to perform data deep dives to surface actionable insights.
- Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively.
- Hard working and willing to roll sleeves up - no job is too big or too small.
- You have an entrepreneurial spirit. You thrive in a dynamic, fast-paced, fluid environment. You are comfortable with ambiguity and take initiative to lead projects.
NICE TO HAVES:
- Experience with ecommerce, B2B, and social media UX designs
- Startup or high-growth DTC background
- UX research fluency: usability testing, card sorting, customer interviews
- AI design fluency: AI-powered features or AI tools in your workflow
- Social commerce or TikTok Shop experience
WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)
- Competitive Compensation: Based on experience and performance + Annual Performance Bonus
- Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
- Retirement: 401K + up to 4% match after 3 months
- Generous PTO: Flexible Open PTO Policy + 11 paid holidays
- Wellness: A monthly wellness day + monthly wellness stipend + summer Fridays
- Flexibility: Partial remote with a high level of autonomy and accountability
- Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
- Family Benefits: 3 months of paid parental leave
- Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes
Highlights:
- Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022
- #22 on BuiltIn’s Best Startups to Work for in LA
- Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)
- Join a Women Founded Small Business blazing trails in the Bridal industry
- Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more
- Named #5 on LA’s 50 Hottest Startups in 2020 by Pitchbook & Dot.LA
- Customers can participate in Birdy Grey’s giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need
Additional Information
The Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands
Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano
My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once
Birdy Grey Instagram - @birdygrey
Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
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