BlackRock · New York
Marketing
About this role
The Aladdin Product Marketing team is focused on driving awareness, engagement, and adoption for Aladdin’s capabilities across the community, including prospects and existing clients. As a Product Marketing Associate and key member of the Aladdin Private Markets team, you will be responsible for partnering with product, sales, marketing, and client teams to drive growth of the private markets technology business by developing and executing go-to-market strategies, defining product messaging and narratives, and shaping the product vision. You will also connect directly with users to understand their business problems and help deliver solutions.
Key Responsibilities
Develop positioning and messaging: Define and develop tailored product messaging and positioning for Aladdin’s private markets platform, managing the narratives for one or more client segments (e.g. Asset Managers, Asset Owners, and Asset Servicers)
Enable sales and client-facing teams: Develop sales enablement collateral (messaging guides, pitch decks, FAQs) and educate internal teams around our private markets solutions to drive growth of the business.
Manage product launches: Execute on go-to-market strategies by partnering with product leads to define the addressable market, refine the value proposition and narratives, and by partnering with revenue marketing and corporate comms teams to craft the public launch plan.
Drive product adoption: Increase awareness, interest, and usage of Aladdin's private markets capabilities through marketing campaigns and content to ensure that clients continue to gain significant value from our platform.
Engage the client community: Elevate the client experience by organizing community events (virtual and in-person) and leveraging digital marketing platforms to foster a community and improve brand reputation.
Maintain product documentation: Develop client-facing product documentation, including release notes and user guides, collaborating with Product and Engineering teams while using AI tools to scale creation.
Be the voice-of-the-customer: Build relationships with users and bring market and client feedback to product teams to influence product roadmaps and longer-term product strategy.
About you:
3+ years of relevant product marketing, product management, or project management experience with a focus on financial technologies.
Strong knowledge of or interest in the private markets sector
Strong verbal and written communication skills to articulate value proposition and convey complex product concepts clearly
Creative mindset to build engaging marketing materials and effective pitch decks.
Effective presentation skills to engage directly with clients and enable internal teams on the product offering.
Ability to work cross-functionally, influence behavior at various levels in the organization, and form strong relationships with key stakeholders.
Self-starter and critical thinker who can proactively identify and communicate opportunities and resolve issues.
Quick and independent learner with entrepreneurial drive to make processes better.
Experience with query languages (SQL) and data management software such as Snowflake and PowerBI is a plus.
Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
Guidance on AI use for candidates
At BlackRock, AI has long been part of how we work – enhancing decision-making, improving operations, and helping us deliver better outcomes for clients. We encourage candidates to use AI thoughtfully to learn, prepare, and work more effectively; but during our interview process, we want to focus on getting to know you through your own experiences, thinking, and judgment. To support you, we’ve provided guidance on when and how to use AI during our hiring process so you can approach each step with confidence and showcase your best self.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
To learn more about BlackRock, please visit Careers.BlackRock.com. We also encourage you to get to know us on LinkedIn, Instagram, YouTube, X, and TikTok.
BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement.
BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email Disability.Assistance@blackrock.com. All requests are treated in line with our privacy policy.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.