Performance Marketing Specialist, Mobile

Marketingposted 2mo ago

Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.

We are looking for a Performance Marketing Specialist (Mobile). You will be the core driver of our mobile user acquisition (UA) strategy, focusing on data-driven execution and aggressive ROAS optimization. This is a hands-on role requiring technical analytics skills and deep operational knowledge of major advertising platforms.

WHAT YOU WILL DO

Hands-on creation, optimization, and scaling of performance marketing campaigns across Google, Meta (Facebook/Instagram), Apple Search Ads (ASA), TikTok Ads and other channels.
Relentlessly focus on maximizing Return on Ad Spend (ROAS) and achieving efficient mobile user acquisition targets.
Serve as the expert user for our Mobile Measurement Partner, AppsFlyer, ensuring data integrity and accurate attribution.
Manage the creative process by briefing design/creative teams and generating/validating effective ad copy and video scripts.
Utilize expertise in AI tools for copy creation, campaign optimization, and strategic performance analysis.
Deep understanding of mobile ad fraud (click injection, SDK spoofing) and prevention tools.
Ability to self-serve data via SQL/Looker/Tableau to reduce dependency on data teams.

WHAT YOU WILL NEED

5+ years in Performance/Growth Marketing, specifically focused on Mobile App Growth (UA).
Expert working knowledge of AppsFlyer.
Proven success in ROAS-focused campaign optimization.
Experience managing monthly budgets exceeding USD 300k.
Extensive, hands-on experience managing Google, Meta, ASA, and TikTok campaigns.
Fluency in professional and technical English.
Experience in Crypto, Fintech or Gaming industries.

NICE TO HAVE

Familiarity with marketing products in the Cryptocurrency space.

COMPENSATION & PERKS

Full-time salary based on experience and meaningful equity in an industry-leading company
This is a role based in our London office, with a mandatory in-office presence four days per week.
Work from Anywhere Policy: You can work remotely from anywhere in the world for up to 20 days per year.
ClassPass
Unlimited vacation policy; work hard and take time when you need it
Apple equipment
The opportunity to be a key player and build your career at a rapidly expanding, global technology company in an emerging field
Flexible work culture

Blockchain is committed to diversity and inclusion in the workplace and is proud to be an equal opportunity employer. We prohibit discrimination and harassment of any kind based on race, religion, color, national origin, gender, gender expression, sex, sexual orientation, age, marital status, veteran status, disability status or any other characteristic protected by law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, and apprenticeship. Blockchain makes hiring decisions based solely on qualifications, merit, and business needs at the time.

You may contact our Data Protection Officer by email at dpo@blockchain.com. Your personal data will be processed for the purposes of managing Controller’s recruitment related activities, which include setting up and conducting interviews and tests for applicants, evaluating and assessing the results thereto, and as is otherwise needed in the recruitment and hiring processes. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by the Controller, which are the solicitation, evaluation, and selection of applicants for employment.

Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by Controller to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Because the European Union Commission has determined that United States data privacy laws do not ensure an adequate level of protection for personal data collected from EU data subjects, the transfer will be subject to appropriate additional safeguards under the standard contractual clauses.

Your personal data will be retained by Controller as long as Controller determines it is necessary to evaluate your application for employment. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. You also have the right to data portability. In addition, you may lodge a complaint with an EU supervisory authority.