IN_Bosch Rexroth India_Assistant Manager / Deputy Manager_Marketing

Company Description

Unlock Your Potential: A Rewarding Career with Bosch Rexroth India

Bosch Group is more than 139 years old organization, head quartered in Germany, active across diverse sectors including Automotive, Industrial, Consumer Goods, and Energy & Building Technology.

Bosch in India is operating since 1951 through its 11 legal entities with 17 manufacturing sites and 7 development centers, including its largest development center outside Germany, with 39,000+ associates and net revenue of 373,457 mINR (FY 2024-25).

Bosch Rexroth is one of the subsidiaries of Bosch Group and is a leading expert in drive and control technologies. Under the brand name of Rexroth (more than 231 years old Brand), employing 40000+ employees across Globe. The company provides cutting-edge automation solutions, software, and services that enable businesses to operate more efficiently while accelerating digital transformation and sustainability.

Bosch Rexroth India is a 100% subsidiary of Bosch Rexorth AG with INR 2200+ Crores turnover (FY 2024-25) and 2000 employees.

Bosch Rexroth India supplies tailored drive and control solutions across three key sectors: Mobile Applications, Industrial Applications, and Factory Automation:

• Industrial & Mobile Hydraulics: Market-leading pumps, valves, cylinders, and power units.
• Electric Drives & Controls: Next-gen ctrlX AUTOMATION open ecosystem and IoT gateways for smart factories.
• Linear Motion & Assembly: Modular conveyor systems (Vario Flow plus), screw drives, and ergonomic workstations.
• Mobile Robotics & Tightening: Automated guided vehicles (ACTIVE Shuttle) and precision cordless tools (NEXO) for automotive and heavy manufacturing.

We are deeply committed to employee development, well-being and fostering an inclusive, collaborative environment where you can work on advanced technologies and make a meaningful impact. If you're a promising and dynamic professional, we invite you to explore a long-term and rewarding career with us.

Additional information can be accessed at Jobs and Career

Job Description

•  Event & Exhibition Management : Lead the planning and execution of all company events (Customer Events and Technical Seminars, Industry Exhibitions, Trade Fairs) , Coordinate industry exhibitions and trade fair campaigns, Maintain integrated content calendars and use specialized planning tools.
• Marketing Initiatives & Performance : Manage marketing programs from start to finish. Work with teams in India and global offices to execute projects. Conduct market research and industry studies. Build connectios through conferences, sponsorships, and symposiums. Set and monitor marketing KPIs to ensure they meet sales and brand goals.
• Digital Marketing & Social Media management : Manage and optimize Bosch Rexroth’s social media profiles (LinkedIn, X, YouTube etc) , Create and oversee a digital communication plan for different audiences, Manage editorial schedules and publish content across all platforms. Lead the transition to new digital publishing tools. Use AI and Generative Engine Optimization (GEO) to improve content. Ensure all digital content follows brand and regulatory standards. Familiarity for Marketing Automation process and tools, Lead Management.
• Branding & Creative Storytelling : Act as the brand custodian for all marketing materials in India. Ensure brand consistency across all suppliers and partners. Plan and purchase branded merchandise. Produce high-quality audio and video success stories. Create inbound digital strategies to build long-term customer connections.
• Partner & Community Support : Help partners and suppliers maintain a consistent brand look. Lead communication strategies to engage with professional communities. Build brand loyalty through active community management

Qualifications

B.E./ any graduate with M.B.A. (Marketing) with 7 to 10 years of relevant experience

Preferred Knowledge / exposure:

•Industrial Expertise: Proven experience in marketing within the
industrial products, hydraulics, or automation sector.
•Digital Proficiency: Advanced knowledge of Social Media
Management, SEO/GEO, and Digital Analytics.
•AI Integration: Familiarity with using AI tools for content
optimization and marketing automation.
•Communication: Good storytelling skills (written and visual) with
the ability to translate technical industrial topics into engaging
content.
•Leadership: Strong project management skills with the ability to
work effectively with all identified stakeholders