Partnership Marketing Manager

Cloudforce · Los Angeles

Sales & BusinessGrowthHybridFull-Timeposted 6w ago

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Job Title: Partnership Marketing Manager

Location: National Harbor, MD (Hybrid)

Type: Full Time

Compensation: $95,000 to $120,000 Annually, subject to experience

Cloudforce is building the go-to-market engine for nebulaONE®, our governed AI platform for institutions that need secure, scalable, human-centric AI adoption. Partnerships are central to that motion — particularly our Microsoft ecosystem relationship, Azure Marketplace presence, co-sell activity, and field-aligned demand generation programs.

The Partnership Marketing Manager will turn Cloudforce’s partner credentials into measurable market visibility, account engagement, and pipeline. This role owns the marketing programs that activate our Microsoft partnership and other strategic ecosystem relationships through joint campaigns, co-branded content, webinars, events, marketplace programs, field enablement, and partner-led demand generation.

This is a hands-on, cross-functional role for someone who understands that partnership marketing is not just about logos, announcements, and co-branded assets. It is about building programs that help Sales reach the right accounts, help partners understand where Cloudforce fits, and help the market see why Cloudforce and nebulaONE® matter now.

Responsibilities

Microsoft Ecosystem and Partner Activation:

Own marketing activation of Cloudforce’s Microsoft partnership, including the 2025 Education Partner of the Year recognition, M12 investment, Azure Marketplace presence, Marketplace Rewards, co-sell motions, and the Microsoft–Cloudforce partnership story.

Translate these relationships into campaigns, content, events, sales enablement, and marketplace programs that support pipeline growth, with a focus on higher education and a secondary focus on state and local government.

Co-Marketing Campaigns:

Plan and execute joint campaigns with Microsoft and other strategic partners, including webinars, sponsored sessions, events, co-branded content, partner email campaigns, and field-aligned account outreach.

Partner with Demand Generation, Marketing Operations, and RevOps to define target audiences, messaging, offers, tracking, lead routing, follow-up, attribution, and pipeline reporting.

Build repeatable playbooks for campaign planning and execution.

Partner Content and Enablement:

Develop partner-facing and co-branded content that explains Cloudforce’s role in the Microsoft ecosystem and the value of nebulaONE® for governed, campus-wide AI adoption.

Help maintain the Copilot + nebulaONE® content track, positioning Copilot as the Microsoft 365 productivity front door and nebulaONE® as the sovereign, multi-model, multi-agent institutional AI gateway.

Create partner messaging, one-pagers, webinar and event materials, pitch decks, marketplace copy, and field enablement assets while ensuring accuracy, brand consistency, and required approvals.

Events and Field Alignment:

Partner with Events and Demand Generation to activate conferences, sponsored sessions, webinars, executive dinners, and field events.

Coordinate speaker preparation, partner promotion, registration, attendee follow-up, briefing materials, talking points, and sales enablement.

Connect partner programs to target account strategies and priority institutions.

Performance and Optimization:

Track partner marketing performance, including campaign engagement, webinar activity, target account engagement, MQA creation, marketplace activity, and sourced or influenced pipeline.

Provide monthly reporting, maintain visibility into partner campaigns and deliverables, and use performance data to improve messaging, targeting, campaign structure, and follow-up.

Qualifications

Required:

4–6 years of B2B marketing experience, including experience in partner marketing, alliance marketing, demand generation, field marketing, or ecosystem marketing.

Experience planning and executing co-marketing campaigns such as joint webinars, co-branded content, partner email campaigns, events, marketplace campaigns, or field-aligned programs.

Strong project management skills, with the ability to coordinate multiple stakeholders, deadlines, approvals, and campaign dependencies.

Strong writing and messaging skills, including the ability to create clear partner-facing content, campaign briefs, webinar abstracts, enablement materials, and promotional copy.

Experience working with CRM or marketing automation platforms, preferably HubSpot, to support campaign tracking, segmentation, reporting, and attribution.

Strong analytical skills and comfort reporting on campaign performance, engagement, and pipeline contribution.

Ability to work cross-functionally with Marketing, Sales, RevOps, Product Marketing, Customer Success, partner teams, and external partner stakeholders.

Strongly Preferred:

Experience with the Microsoft partner ecosystem, including co-sell, Azure Marketplace, Marketplace Rewards, Microsoft field teams, partner programs, or Microsoft-aligned go-to-market motions.

Experience marketing to higher education, state and local government, or other regulated institutional buyers.

Familiarity with AI, cloud, SaaS, enterprise technology, cybersecurity, data governance, or digital transformation markets.

Experience supporting account-based marketing programs or field-aligned campaigns for target accounts.

Experience developing partner enablement materials for sales teams, channel teams, or partner field sellers.

Familiarity with marketplace-led growth, partner-sourced pipeline, partner-influenced pipeline, or co-sell reporting.

About Us

After 15 years building deep expertise as a professional services and consulting organization, Cloudforce is transitioning to a product-led company anchored by NebulaONE® — a secure, governed AI platform purpose-built for higher education and other highly regulated industries including state and local government and healthcare and life sciences.

NebulaONE® runs entirely within the customer's Microsoft Azure tenant — so institutional data never leaves their environment, access is controlled through existing identity infrastructure, and every student, faculty member, staff role, and researcher gets a branded, governed AI experience from day one. No engineering team required.

We are Microsoft's 2025 Education Partner of the Year, backed by Owl Ventures and M12 — Microsoft's venture fund. And we are just getting started.

Why Cloudforce?

We think the best work happens when people care and feel genuinely taken care of — so we've built a company that reflects that.

We offer our employees unique opportunities to learn, grow, and be part of a team that believes in more than just typical nine-to-five activities. We’ve built a culture around openness, inclusiveness, giving back to the community, team building, and growth. Whether it be through monthly team outings, annual trips, or our frequent charitable activities, we’re serious about making each individual feel like they’re part of our team.

The Essentials

Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents

Paid parental leave, including adoption and foster care placement

PTO that grows with you — starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more

9 company holidays + 2 floating holidays to use however you need them

401K savings plan and education reimbursement to invest in your future

The Perks

Friday lunch on us — every week, no exceptions

Access to our proprietary AI platform — available as both a professional tool and for your own productivity

Personalized professional growth plan – an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager

24/7 access to a modern gym with Tonal and Peloton

Free monthly garage parking with direct private access to the office

Sun-filled National Harbor offices with Potomac views, steps from shops and restaurants

Complimentary snacks, cutting-edge tech, and a workspace you'll actually want to show up to

The Culture

A real career path — not just a job

A team that's tight-knit, community-minded, and genuinely fun to work with

Your ideas heard, valued, and acted on
An award-winning culture, recognized by Inc. 2026 Best Workplaces for the fifth consecutive year, The Washington Post 2025 Top Workplaces, Great Place to Work Certified, and Fortune 2025 Best Small Workplaces

Want the full picture? Visit gocloudforce.com/careers

This description highlights the core duties of the position; however, responsibilities may evolve as needs change and opportunities arise.

Cloudforce is an Equal Opportunity/Affirmative Action employer. All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age, or genetic information.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions in accordance with the Americans with Disabilities Act.

Please note - applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.