Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins.
Why join Coupa?
- Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
- Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
- Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Learn more on
Life at Coupa blog and hear from our employees about their experiences working at Coupa.
What You'll Do:
Your primary goal is pipeline creation, but your impact doesn't stop there. As a marketing team we are looking to build new, innovative, scalable campaigns and processes that maximise every dollar of marketing spend and puts customers at the center.
Key Responsibilities
● Campaign creation and execution: Develop and execute integrated campaigns to support regional pipeline targets across email & social marketing, webinars and virtual events.
● Develop events and activities that resonate strongly in the local markets to drive highly qualified leads for the sales and ADR teams.
● Partner with Regional Marketing & Sales: Work hand in hand with field marketing and regional sales teams to optimise the full marketing mix across the region, delivering quality leads to drive pipeline growth.
● Global Matrix Collaboration: Work seamlessly with global marketing teams to adapt initiatives for local relevance in International markets, as well as INTL Integrated Marketing function to align closely with Digital Demand Generation and EMEA/APAC Integrated Campaigns.
● Performance Analytics: Take responsibility for owning and presenting campaign results for the region. Reviewing successes and failures and adapting future strategy for the optimal results
What You Will Bring to Coupa:
● Revenue Focus: You will be laser focused on driving pipeline growth and able to critically evaluate performance to drive future strategy.
● Strong Campaigns Experience: You will have demonstrable experience in creating revenue generating campaigns within the International region.
● Tech Stack Savvy: Confident knowledge of Salesforce, Marketo (or similar MAPs), and the modern revenue marketing stack. Ability and enthusiasm to explore new ways of working to utilise existing platforms to drive efficiencies, results and/or customer experience.
● Can-do attitude: We work at a fast pace and often lead the charge in developing new ways of doing things. You need a positive attitude and sometimes “outside of the box” mentality to get things done.
● Collaboration & Relationship Skills: Everyday at Coupa is busy and brings new challenges. As a team we get our greatest successes when we work closely together, support each other and bring empathy, compassion and a good sense of humour to everything we do. You will need to collaborate with a wide range of people across the business, often needing their support to make your campaigns a success. You will need exceptional skills in building relationships cross functionally and at all levels of the organisation.
Why Join Coupa?
At Coupa, we are building the future of Business Spend Management. You’ll be joining a high-growth environment where your expertise will have a direct, visible impact on the company’s bottom line across one of our most dynamic global regions.
At Coupa, we are 100% committed to creating and nurturing an environment that supports your physical, mental, and community well-being. We offer a comprehensive suite of benefits designed to help you and your family thrive:
Global Well-Being Perks (For All Employees Globally)
- Global Wellness Days: Enjoy two designated, company-wide paid wellness days off each year (typically the first Friday in March and the last Friday in September) so the entire global team can unplug, step away, and recharge together .
- Birthday Time-Off: Celebrate your day! Coupa provides a paid day off on your birthday or another day of your choice within your birthday month .
- Volunteer Time Off (VTO): Giving back is in our DNA. We offer 40 hours of paid VTO annually to support the community initiatives and volunteer programs you are passionate about .
- Employee Assistance Program (EAP): Access free, confidential, 24/7/365 counseling and resources for emotional support, work-life solutions, financial advice, legal guidance, and support for new parents .
- Business Travel Protection: Travel with peace of mind. Zurich Travel Assist provides medical, safety, pre-trip planning, and emergency support during any business travel .
- Referral Bonus Program: Share the Coupa experience! Receive generous monetary referral bonuses when you successfully refer talented friends or acquaintances who are hired into open roles .
Please note: In addition to these global well-being perks, Coupa offers highly competitive, location-specific benefits packages (which include comprehensive medical/dental insurance, retirement/pension plans, and life or accident protection) tailored to your primary work location. Your recruiter will walk you through the specific regional benefits package for this role during the interview process.
Coupa complies with relevant laws and regulations regarding equal opportunity and offers a welcoming and inclusive work environment. Decisions related to hiring, compensation, training, or evaluating performance are made fairly, and we provide equal employment opportunities to all qualified candidates and employees.
Please be advised that inquiries or resumes from recruiters will not be accepted.
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