Ditto AI · Coimbatore
MarketingGrowthFullTimeposted 2mo ago
Ditto is a college dating platform on a mission to redefine how students connect and meet in real life. We've already arranged dates for 150,000+ students, and we're expanding to new campuses across the country every month.
We win on the ground. Our growth doesn't come from a generic ad account — it comes from showing up where students actually are: in the quad, in group chats, at parties, in the comments. We're looking for a marketing leader who understands that, because they've done it themselves.
We're hiring a Head of Marketing to own growth and brand for Ditto across college campuses nationwide. You'll set the marketing vision and run the playbook that gets Ditto adopted campus by campus — through campus activations, ambassador programs, social, partnerships, and the kind of word-of-mouth that spreads through a dorm in a weekend.
This is a builder role for someone who has already run real campaigns at colleges and knows what moves the needle with students. You'll be a key member of the leadership team, shaping how millions of students discover, experience, and talk about Ditto.
This role is for you if you've personally launched a brand, product, or campaign on a college campus — and watched it spread. If your experience is purely corporate or B2B, this likely isn't the right fit.
Own the campus growth playbook. Build the repeatable, end-to-end model for launching Ditto on a new campus and taking it from zero to dominant — and make it work across dozens of schools at once.
Run user acquisition across every student channel. Campus ambassador programs, referral loops, experiential and guerrilla marketing, paid social, creators, and student-org partnerships — owned and optimized as one system.
Build and lead the campus ambassador / rep program. Recruit, train, incentivize, and manage student reps at scale, and turn the best campuses into a template for the next 50.
Build Ditto's brand where students live. Instagram, TikTok, Snap, Fizz, YikYak, and group chats — define the voice, the content engine, and the trends Ditto shows up in.
Plan and promote campus activations and events. Launch parties, tabling, move-in week, rush, and seasonal moments timed to the academic calendar.
Develop partnerships that unlock reach. Student government, Greek life, clubs and orgs, campus influencers, universities, and consumer brands.
Be relentlessly data-driven. Define growth targets, instrument every campaign, read the numbers, and reallocate spend toward what's actually working.
Build and mentor the team. Hire and lead marketers, ambassadors, and creators, and manage external partners and agencies.
Own the budget and the targets. Resource allocation, growth goals, and the accountability that comes with both.
Partner cross-functionally. Work closely with product, community, and operations to align marketing with how Ditto actually works on each campus.
In your first 90 days, you'll have audited what's working today, locked in a repeatable campus-launch playbook, and run it live on at least one new campus end to end.
In your first year, you'll have a humming ambassador program, a content and partnerships engine that compounds, and a track record of new-campus launches that hit growth targets predictably — not by luck.
Required
3+ years in growth or brand marketing at a consumer startup, app, or student-focused brand — with direct, hands-on experience running marketing campaigns at colleges.
A proven track record of acquiring and engaging student users — ideally launching or scaling a product, brand, or campaign across multiple campuses.
Experience building or running a campus ambassador / brand rep program (or comparable on-the-ground student marketing).
Deep fluency in the platforms and behaviors that drive student culture: TikTok, Instagram, Snap, and the campus-specific apps and group chats where things actually spread.
A genuine data-driven mindset — comfortable owning metrics, reading campaign performance, and making budget calls from the numbers.
Exceptional communication, leadership, and project-management skills, and an entrepreneurial bias toward shipping fast.
Willingness to travel to campuses and be in the field where it matters.
Bonus Points
You were a campus ambassador, founded or led a student org, or grew something on your own campus.
Experience with referral-driven or invite-only growth, or with dating / social / community products.
A network of campus creators, student leaders, or university contacts you can activate on day one.
You've scaled a program from a handful of campuses to a national footprint.
You're equal parts strategist and operator. You can build the model and show up at a tabling event. You understand students because you get how they actually discover and talk about things — and you're energized by building something that brings people together in real life.
Shape the growth strategy of one of the fastest-growing college social platforms.
Real ownership and leadership on a high-growth startup's leadership team.
Competitive compensation with meaningful equity.
Direct impact on company growth, brand, and product direction.
Access to exclusive events, campus activations, and a national network of students, creators, and partners.
If you've run campaigns on campus and want to do it at national scale, apply now to become Ditto's Head of Marketing — and help build the future of social connection.