Senior Associate, Streaming & Community Fundraising

ROLE OVERVIEW
The Senior Associate, Streaming & Community Fundraising is a new role within Doctors Without Borders' Integrated Channel Marketing team, focused on accelerating one of MSF-USA's most exciting and high-potential fundraising areas: livestream, gaming, and creator-led community fundraising. Doctors Without Borders has strong momentum and credibility in this space, and this role exists to build on those successes, scale what is working, and contribute to the next phase of growth.

The Senior Associate manages the execution of streaming fundraising initiatives across gaming campaigns, livestream events, and creator activations. This role contributes to a multi-year streaming fundraising roadmap and partners with senior colleagues to scale the program. The role builds engagement with niche creator communities to explore mainstream opportunities with larger creators and audiences, achieving more scalable fundraising outcomes, including during emergency response moments. This role contributes to approximately 20 percent year-over-year revenue growth in streaming fundraising, including both flagship and non-flagship initiatives.

This is a hands-on role for a collaborative team player with deep expertise in livestream fundraising. Reporting to the Associate Director of Community Fundraising, the Senior Associate collaborates with colleagues across the organization, from peer-to-peer and digital marketing teams to tech and donor relationship managers, to ensure streaming efforts are integrated into broader supporter journeys and fundraising strategy.

DEPARTMENT ACCOUNTABILITIES 
Prospecting
Pursue strategic opportunities in coherence with MSF-USA´s strategy, that create long-term value for the movement by identifying and developing new audience segments or donors for its mission.

Donor Cultivation, Engagement and Management
Build trust and loyalty with potential and existing donors. At the simplest level, update donors on activities. At a more complex level, build long-term relationships with key donors and key donor segments. Take overall responsibility for designing, developing, and delivering the donor engagement strategy. May be through channels or through personal relationships.

Fundraising
Secure reliable, sustainable, and efficient resources in alignment with MSF-US commitments.
 
Brand Positioning
Drive awareness and consideration through brand positioning based on the brand strategy and implement brand plans.

Best-in-Class Fundraising Systems and Capabilities
Deploy and champion the latest technological systems and capabilities that push the boundaries of what Development can produce for its donors. 
 

ROLE SPECIFIC OUTCOMES
Fundraising Events Development and Execution
Manage the development and execution of streaming and gaming fundraising events, including ideation, planning, business case development, and post-event analysis. Foster relationships with content creators and fundraisers to align their interests with organizational goals.

Improvement and Innovation
Identify potential improvements to streaming and community fundraising practices and propose solutions. Develop and deliver project work that contributes to the organization's change management program.

Marketing
Manage the streaming, gaming, and community fundraising channel within the broader marketing strategy. Develop and execute campaigns and program initiatives that meet strategic fundraising goals.

Donor and Creator Development
Develop and implement donor and creator engagement plans that meet potential supporters with the right messages in the right channel at the right time. Build relationships with creators, communities, and fundraising prospects to drive participation, retention, and pipeline.

Internal Relationship Management
Support the management of partnering relationships with internal clients. Build effective working relationships and provide professional services to support the delivery of organizational strategy and plans.

These core accountabilities should not be construed to contain every function/responsibility that may be required to be performed by an incumbent in this job.  Incumbents are required to perform other functions as assigned.

COMPLEXITY AND PROBLEM-SOLVING SKILLS
•    Brings professional knowledge of fundraising systems, integrations, and service management to the role.
•    Responsible for moderately diverse activities across event development, channel execution, creator relationships, and cross-functional initiatives, with awareness of related fundraising functions to operate effectively over short to medium timeframes.
•    Consider future implications beyond the immediate problem and may create new approaches or procedures to solve problems
•    Work includes complex analysis of fundraising performance and creator engagement data; develops conclusions and implications; formulates recommendations; and communicates actionable plans. 

BEHAVIORAL COMPETENCIES 
THOUGHT: How MSF USA staff understand the organization, manage complexity, and contribute by creating the new and different.

People Focus
Builds strong relationships and delivers solutions geared to aiding others. Solicits feedback and data; conveys a clear understanding of the level of service the team is providing; takes action when standards are not met by the team; aligns processes with organizational needs.

Manages Complexity
Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. Consistently looks at complex issues from many angles; obtains a rich and deep understanding; swiftly cuts to the core issue; skillfully separates root causes from symptoms.

Global Perspective
Takes a broad view when approaching issues, using a global lens. Shows global thinking at work; adjusts organizational practices to meet the unique needs of different regions or countries. Uses a broad perspective when addressing issues and challenges.

Cultivates Innovation
Creates new and better ways for the organization to be successful. Approaches professional work in unique or innovative ways. Offers original ideas. Appreciates others' creative ideas and solutions and provides helpful input to enhance them.

RESULTS: MSF USA staff achieve results by cultivating a forward-thinking environment that produces solutions for changing stakeholder needs.

Drives Results
Consistently achieves results, even under tough circumstances. Regularly pushes self to achieve outstanding outcomes; consistently establishes bold goals for own performance; is passionate about excellent results and significant contributions. Shows great tenacity to complete goals/initiatives in a timely way.

PEOPLE: MSF USA staff understand their impact on others through collaboration and inclusion of different perspectives to achieve common goals.

Collaborates
Builds partnerships and works collaboratively with others to meet shared objectives. Readily involves others to accomplish goals; stays in touch and shares information; discourages "us versus them" thinking; shows appreciation for others' ideas and input.

Values Differences
Recognizes the value that different perspectives and cultures bring to an organization. Confronts stereotyping and offensive comments promptly. Consistently behaves with great sensitivity toward differences in cultural norms, expectations, and ways of communicating.

Communicates Effectively
Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. Listens attentively and takes an interest. Keeps others well informed; conveys information clearly, concisely, and professionally when speaking or writing.

SELF: MSF USA staff demonstrate self-awareness by having an open mindset and by continuously seeking opportunities to learn, grow, and improve. 

Instills Trust
Gains the confidence and trust of others through honesty, integrity, and authenticity. Models honesty and authenticity and encourages others to be up front with one another. Demonstrates reliability and places a strong emphasis on the team meeting its commitments. Fairly represents others' positions.

Manages Ambiguity
Operates effectively, even when things are not certain or the way forward is not clear. Responds effectively to unclear situations, seeks to resolve ambiguity and make progress. Seeks guidance on how to adapt to changes, responds with appropriate composure and effectiveness.

Situational Adaptability
Adapts approach and demeanor in real time to match the shifting demands of different situations. Serves as an example of adaptability and provides guidance and support to help others adapt to new situations. Considers the needs of clients, constituents, and the organization; shifts priorities appropriately.

TECHNICAL COMPETENCIES

Plans and Aligns
Planning and prioritizing work to meet commitments aligned with MSF-USA goals.

Financial Acumen
Interprets and applies understanding of key financial indicators to make better business decisions.

Tech Savvy
Anticipating and adopting innovations in organizational digital and technology applications.

Data Collection and Analysis
The ability and skill to determine and analyze trends from data that is collected to assist in compiling reports that will help in decision-making. 

Project Management Skills
The ability and skill to plan and manage small project work assignments within desired cost, time and quality parameters.

Presentation and Written Communication Skills
Adapts approach and demeanor in real time to match the shifting demands of different situations. Serves as an example of adaptability and provides guidance and support to help others adapt to new situations. Considers the needs of clients, constituents, and the organization; shifts priorities appropriately.

SUPERVISORY RESPONSIBILITY
•    No supervisory responsibility over direct reports. The Senior Associate provides functional support to the Community Fundraising Intern and volunteers and may oversee consultants as needed to deliver streaming and gaming campaigns.
  
DESIRED QUALIFICATIONS & EXPERIENCE
At a minimum, the Job Holder should possess:
•    Bachelor's degree or equivalent combination of education and experience. Minimum of 5 years of combined relevant experience in livestream, gaming, community, or peer-to-peer fundraising, or related digital fundraising and community engagement roles.
•    Proven expertise in driving revenue growth and scaling fundraising programs and campaigns.
•    Strong understanding of streaming platforms, creator ecosystems, and campaign mechanics.
•    Experience supporting and managing fundraising campaigns or events, from planning through execution and evaluation.
•    Strong operational, organizational, and problem-solving skills, with experience building workflows, documentation, and systems that bring clarity to complex programs.
•    Comfortable working across teams, supporting colleagues, and translating ideas into clear plans and execution.
•    Strong analytical and communication skills, able to interpret performance data and present insights and recommendations to peers and leadership.
•    Experience working with CRM and fundraising platforms such as Salesforce, Tiltify, GoFundMePro, DonorDrive, or similar.
•    Familiarity with gaming, livestream, and online community culture (including RPG/MMO, tabletop, and TCG communities) preferred.
•    Credibility or connections across both niche and mainstream creator or gaming communities preferred.

TRAVEL REQUIREMENTS 
Must be willing to travel for work as needed; 15 to 30 percent travel, primarily within the US, to support fundraising events and meet with key creators and donors.

COMPENSATION 

$78,399 - $117,599; In alignment with MSF USA’s compensation framework, new hires are generally offered between the minimum and midpoint of the range based on relevant experience, skills, and internal equity.