Manager, Integrated Marketing, Consumer - DashPass Habituation

DoorDash · New York

Marketingposted 2mo ago

About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at DoorDash. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.

About the Role

The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to grow DoorDash's Marketplace. This role will report to the DashPass Retention & Member Experience Marketing Lead and will own the strategy and execution of marketing initiatives designed to increase member engagement, drive habit formation, and deepen the value members derive from DashPass. This is a unique opportunity to operate at the intersection of innovation and scale—incubating new growth and retention opportunities from concept to launch while optimizing established programs that impact millions of members. The role requires a strong blend of strategic thinking, customer-centric problem solving, cross-functional leadership, and performance marketing expertise, with ownership over a significant marketing budget and measurable business outcomes.

You’re excited about this opportunity because you will…

Act as the “general manager” within the marketing org to ensure plans are developed in a unified cohesive manner and executed in close collaboration with key cross-functional stakeholders (strategy + operations, finance, product, analytics, engineering, etc)
Own the DashPass retention marketing strategy — acting as the voice of the DashPass member and the expert for the Marketing organization on what drives engagement, loyalty, and churn
Identify and execute opportunities to increase DashPass subscriber retention, while establishing the role of marketing in bringing more value to our members
Lead end-to-end campaign development across CRM, paid media, in-app, push, and SMS channels — from brief and strategy through production, launch, and performance analysis
Create scalable A/B testing frameworks in partnership with Marketing Insights and Research, with a focus on segmentation, personalization, and first-party data activation
Set the quarterly marketing goals and KPIs, and partner with Analytics, S&O, and channel teams to establish reporting that tracks progress
Manage and optimize the DashPass retention marketing budget, tracking ROI and making investment recommendations to leadership

We’re excited about you because you have…

Bachelor’s degree or higher; MBA a plus
6+ years of experience in B2C marketing, preferably with a mix of performance, retention, and / or integrated marketing with experience standing up new marketing channels
The ability to think about the business like a GM, drive forward highly cross-functional projects like a product manager, and understand how to speak to our consumer like a seasoned marketer.
Excellent verbal / written communication and presentation skills and are able to organize critical info both to senior leaders, external partners, and cross-functional stakeholders.
Experience sifting through a detailed analysis and synthesizing the key points to make data-driven decisions, while still having a strong bias for action and being able leverage your intuition when you don’t have all the data you might need.
A creative and entrepreneurial mindset - you enjoy tackling unsolved problems, building, and finding creative solutions with limited resources.
A love for collaborating and working on a team with extensive cross-functional experience partnering with groups across marketing (CRM, paid media, creative, etc), analytics, product, etc.

Notice Regarding Use of AI and Automated Tools: To streamline our hiring process, DoorDash utilizes an automated recruitment tool called Gem.

How it works: Gem assists our recruiting team by evaluating job related qualifications and characteristics in connection with hiring. The tool is designed and used to support - rather than replace - human decision-making; trained personnel make final decisions with meaningful human review and oversight, and DoorDash does not use Gem or other AI-enabled tool in a manner that has the effect of subjecting applicants or employees to discrimination based on any protected characteristic or proxy or for engaging in any protected activity under applicable law.

Data Retention, Privacy & Bias Audit: Data collected during this process is retained in accordance with our Candidate Privacy Policy and applicable state laws. In compliance with New York City Local Law 144, the independent bias audit summary for Gem is publicly available for review at our Careers Page.

Compensation

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.

To learn more about our benefits, visit our careers page here.

See below for paid time off details:

For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).

The national base pay range for this position within the United States, including Illinois and Colorado.

$142,800—$210,000 USD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We used Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provided Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023. We resumed using Covey Scout for Inbound again on June 29, 2024, and ceased using Covey Scout for Inbound on April 30, 2026.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: https://getcovey.com/nyc-local-law-144.

Beware of recruitment scams: DASH Brands will never ask you to pay money or share sensitive financial information during hiring — learn more about DASH Brands' legitimate recruiting process at careersatdoordash.com/recruitment-scam-awareness.