Manager, Integrated Marketing, Consumer – Merchant Launches

DoorDash · New York

Marketingposted 2mo ago

About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at DoorDash. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.

About the Role

The Consumer Integrated Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to grow DoorDash's Marketplace. This role will report into the Occasions + Merchant Launches Marketing Lead and play a key role in developing and executing omnichannel marketing campaigns designed to drive incremental volume and active users. The Manager, Integrated Marketing, Consumer – Merchant Launches will lead consumer marketing efforts for high-profile merchant launches across all verticals, including retail, grocery, beauty, apparel, home, and emerging categories. This role will develop integrated go-to-market strategies that introduce customers to new merchants and selection on DoorDash, drive adoption of new shopping behaviors, and unlock incremental demand for the platform.

In this role, you will manage a portfolio of merchant launches ranging from marquee national brands to emerging strategic partners, prioritizing marketing resources and tailoring support based on business impact, strategic importance, and customer opportunity.

In this role, you will partner closely with internal and external stakeholders to bring new merchants to market through impactful campaigns that drive both merchant and DoorDash business goals. You'll work across a mix of established brands and new growth opportunities, helping shape how customers discover and engage with DoorDash's expanding marketplace.

You’re excited about this opportunity because you will…

Lead Merchant Launch Strategy & Execution

Drive the strategic planning for merchant launch campaigns, developing integrated marketing plans that introduce customers to new merchants, categories, and shopping occasions on DoorDash.
Lead end-to-end campaign execution—from identifying business objectives and customer opportunities, to defining value propositions, setting goals, briefing creative teams, reviewing assets, launching campaigns, and reporting on results.
Develop scalable go-to-market frameworks and playbooks that can be applied across merchant launches while tailoring approaches for high-priority strategic partners.
Identify opportunities to unlock new customer use cases, increase awareness of DoorDash's expanding selection, and drive incremental demand across the marketplace.
Manage a portfolio of concurrent merchant launches with varying levels of complexity, developing prioritization frameworks and recommending the appropriate level of marketing support based on business goals, launch scale, and expected customer impact.

Manage Merchant Relationships & Partnerships

Serve as the primary marketing point of contact for external merchant partners, building strong relationships and maintaining day-to-day communication throughout launch planning and execution.
Facilitate campaign reviews, approvals, and stakeholder alignment with merchant marketing teams to ensure successful launch execution.
Develop co-marketing opportunities and joint activation plans that maximize impact for both DoorDash and merchant partners.
Share campaign results, insights, and recommendations with merchant partners, helping strengthen long-term relationships and identify future growth opportunities.

Drive Cross-Functional Leadership

Operate as a "general manager" within the marketing organization, ensuring integrated and cohesive launch plans across channels and teams while balancing merchant, customer, and DoorDash business goals.
Partner closely with Strategy & Operations, CRM, Paid Media, Creative, Communications, Analytics, Finance, and Product teams to bring launch campaigns to life.
Communicate effectively with senior leadership and cross-functional stakeholders, providing clear updates on progress against goals, surfacing risks early, and recommending mitigation strategies.
Help establish launch marketing processes, planning cadences, and intake frameworks that enable the team to efficiently scale support across an expanding portfolio of merchant launches.
Help prioritize marketing investments and resources across a portfolio of merchant launches to maximize business impact.

We’re excited about you because you have…

Bachelor’s degree or higher; MBA a plus
6+ years of experience in B2C marketing, preferably with a mix of integrated marketing, partnership marketing, category marketing, product marketing, or retail marketing.
Experience developing and executing large-scale integrated marketing campaigns from strategy through execution and measurement.
Experience managing external stakeholders, partners, brands, retailers, or advertisers, with a proven ability to build trusted relationships and influence without direct authority.
Experience managing multiple concurrent initiatives and balancing competing priorities in a fast-paced, highly cross-functional environment.
The ability to think about the business like a GM, drive forward highly cross-functional projects like a product manager, and understand how to speak to our consumer like a seasoned marketer.
Excellent verbal / written communication and presentation skills and are able to organize critical info both to senior leaders, external partners, and cross-functional stakeholders.
Experience leveraging data and consumer insights to make decisions while maintaining a strong bias for action in fast-moving and ambiguous environments.
A creative and entrepreneurial mindset - you enjoy building new processes, solving ambiguous problems, and finding creative solutions with limited resources.
A love for collaborating and working on a team with extensive cross-functional experience partnering with groups across marketing (CRM, paid media, creative, etc), as well as analytics, product, operations, business development, and partner organizations.
Experience working with retailers, consumer brands, marketplaces, partnerships, or merchant-facing organizations is a plus.

We expect this position to be filled by 8/11/26.

Notice Regarding Use of AI and Automated Tools: To streamline our hiring process, DoorDash utilizes an automated recruitment tool called Gem.

How it works: Gem assists our recruiting team by evaluating job related qualifications and characteristics in connection with hiring. The tool is designed and used to support - rather than replace - human decision-making; trained personnel make final decisions with meaningful human review and oversight, and DoorDash does not use Gem or other AI-enabled tool in a manner that has the effect of subjecting applicants or employees to discrimination based on any protected characteristic or proxy or for engaging in any protected activity under applicable law.

Data Retention, Privacy & Bias Audit: Data collected during this process is retained in accordance with our Candidate Privacy Policy and applicable state laws. In compliance with New York City Local Law 144, the independent bias audit summary for Gem is publicly available for review at our Careers Page.

Compensation

The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.

To learn more about our benefits, visit our careers page here.

See below for paid time off details:

For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).

The national base pay range for this position within the United States, including Illinois and Colorado.

$142,800—$210,000 USD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We used Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provided Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023. We resumed using Covey Scout for Inbound again on June 29, 2024, and ceased using Covey Scout for Inbound on April 30, 2026.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: https://getcovey.com/nyc-local-law-144.

Beware of recruitment scams: DASH Brands will never ask you to pay money or share sensitive financial information during hiring — learn more about DASH Brands' legitimate recruiting process at careersatdoordash.com/recruitment-scam-awareness.