About the role
We have enterprise accounts, enterprise ambition, and a growing dual-product portfolio. What we need now is someone who knows how to build a marketing motion that wins new logos at the top of the market and accelerates growth within the accounts we already have.
This is a strategic and hands-on role for an enterprise marketer who understands what it takes to win complex, multi-stakeholder brand relationships and expand them over time. You will build the programs, campaigns, and field initiatives that create new enterprise opportunities and deepen the ones already in motion — in equal measure.
You will report directly into the VP of Growth Marketing, alongside Digital Marketing, Customer Marketing, and Content and Creative. That structure is intentional. It means you have direct access to the demand generation engine, the customer lifecycle programs, and the creative and content resources you need to build enterprise marketing that actually works. This role requires someone who can blend digital marketing excellence with enterprise field activity — combining the targeting precision of an ABM specialist with the relationship-building instincts of a field marketer, and the commercial sharpness to work effectively across a portfolio that spans Duetto’s core Revenue and Profit Operating System and our HotStats profitability intelligence business.
If you’ve opened enterprise doors before, know how to build programs that deepen engagement and expand revenue within established brand relationships, and can move comfortably between digital campaign execution and in-person field activation — this is your role.
What you’ll work on
Enterprise account strategy and ABM
- Build and own the enterprise marketing strategy — identifying target accounts, defining engagement tiers, and designing programs that move prospects from awareness to active opportunity
- Develop and execute account-based marketing programs in close alignment with the enterprise sales team — ensuring marketing investment is focused on accounts that matter and every touchpoint serves a commercial purpose
- Create multi-channel account engagement plans that blend digital, content, field, and event activity — adapting the approach for where each account is in its journey
- Work closely with enterprise sales leadership to understand account priorities, commercial blockers, and stakeholder maps — and build marketing activity that addresses them directly
Enterprise account expansion
- Build and run programs designed to deepen engagement and grow revenue within existing enterprise accounts — identifying the right contacts, the right moments, and the right marketing plays to accelerate expansion
- Develop account-level marketing strategies that reflect the maturity and complexity of established enterprise relationships — moving beyond acquisition thinking to long-term brand and revenue growth
- Work with the customer success and sales teams to surface expansion opportunities and build the marketing programs that support them
- Ensure enterprise accounts are engaged across the full portfolio — creating visibility and demand for solutions they are not yet using
Demand funnels and internal routing
- Build structured demand funnels for enterprise — defining how inbound and outbound signals are captured, qualified, and routed to the right internal teams to drive both new business and expansion opportunities
- Design and implement internal processes that ensure enterprise demand is acted on quickly and effectively — working with sales, customer success, and BDR teams to create clear handoff points and accountability for follow-through
- Create repeatable workflows that route expansion signals from existing accounts — usage data, engagement triggers, event attendance, content consumption — into actionable opportunities for the sales team
- Own the operational rigor behind enterprise demand generation — ensuring nothing falls between the cracks and that every qualified signal has a clear path to a commercial conversation
Field marketing and regional activation
- Design and deliver field marketing initiatives that support enterprise pipeline — from executive roundtables and hosted dinners to regional industry events and customer advisory moments
- Build a field playbook for enterprise that the broader regional marketing team can execute — repeatable formats that generate pipeline and deepen account relationships
- Coordinate closely with the events function to ensure Duetto shows up brilliantly at the moments that matter most to enterprise buyers
Sales enablement and pipeline support
- Develop enterprise-specific sales enablement assets — case studies, battle cards, account intelligence briefs, and engagement programs — that give the sales team the tools to open and progress enterprise conversations
- Build a library of enterprise proof points, customer stories, and ROI evidence that the sales team can draw from across the full sales cycle
- Maintain a close feedback loop with enterprise sales leadership to ensure marketing activity is generating pipeline that converts, not just engagement that impresses
AI-first marketing execution
- Use AI as a core part of how you plan, build, and run enterprise marketing programs — from account research and campaign personalization to performance analysis and content production
- Bring an AI-native mindset to the role from day one — always asking how automation, smarter tooling, and agentic workflows can raise the ceiling on what one marketer can create, manage, and optimize
- Help shape how Duetto’s marketing function uses AI in enterprise contexts — this is a new motion for us, and we expect this person to bring ideas, test approaches, and build practices that others can learn from
- Treat AI as a creative and strategic accelerator, not a shortcut — the bar for quality and commercial impact stays high regardless of the tools used
What we’re looking for
Experience
- 5+ years in enterprise, field, or account-based marketing — with demonstrable experience building and executing programs that have contributed to enterprise pipeline and revenue
- Proven track record of driving both new logo acquisition and expansion within established enterprise accounts — understanding the different marketing motions each requires
- Demonstrable ability to blend digital marketing excellence with enterprise field activity — equally strong running targeted digital campaigns as you are planning and executing in-person executive engagement
- Experience building demand funnels and internal routing processes that connect marketing activity to commercial outcomes — not just generating demand, but ensuring it reaches the right teams and converts
- Experience working in or alongside complex, multi-stakeholder organizations — comfortable navigating large brand relationships where buying decisions involve multiple teams and multiple timelines
- Background in B2B SaaS, hospitality technology, or data and analytics businesses preferred — but commercial instinct and enterprise marketing judgment matter more than sector match
Skills and capabilities
- Strong strategic thinker who can build a go-to-market plan from scratch and know which levers to pull first
- Experienced ABM practitioner — comfortable with intent data, account segmentation, tiered engagement models, and the discipline of focus that enterprise marketing requires
- Excellent communicator and relationship builder — able to work effectively with enterprise sales teams, senior stakeholders, and external partners without needing a detailed brief for every interaction
- Highly organized and able to manage complex, multi-workstream programs simultaneously — this is not a single-channel role and requires someone who can hold multiple priorities without losing momentum
- Comfortable working with data — understanding pipeline metrics, account engagement signals, and conversion performance well enough to make smart decisions about where to invest
How you operate
- You think about marketing in terms of pipeline and revenue, not impressions and MQLs
- You’re a builder — you create programs, playbooks, and processes that didn’t exist before you arrived
- You’re equally comfortable in a strategic planning session and at a dinner with a customer — you understand that enterprise marketing happens in rooms as well as in channels
- You operate with a sales mindset — you know which accounts matter, what stage they’re at, and you shape your work accordingly
- You take ownership of the enterprise marketing number, not just the activity behind it
- You embrace AI as part of how you work — using it to move faster and execute smarter, not as a replacement for strategic thinking
What success looks like in year one
- A clearly defined enterprise account target list with tiered ABM programs running against it — for both new logo and expansion motions
- Pipeline contribution from enterprise marketing activity that the sales team recognizes and values
- A set of enterprise expansion programs actively running within existing accounts — generating measurable engagement and commercial momentum
- Demand funnels and internal routing processes in place that connect enterprise marketing activity to sales action — with clear handoffs and measurable conversion at each stage
- A field playbook for enterprise that the regional team can execute, with repeatable formats tied to pipeline outcomes
- You are the go-to person for enterprise marketing — trusted by the VP of Growth Marketing, enterprise sales leadership, and the wider marketing function as the person who owns this space
About Duetto
Duetto is the Revenue and Profit Operating System for the global hospitality industry — a PE-backed SaaS business with customers across hotels, casinos, and hospitality groups worldwide. This role sits at the heart of our enterprise growth ambition — spanning Duetto’s core revenue management solutions and our HotStats profitability intelligence business — and is central to how we win and grow the world’s leading hospitality brands. We’re building a marketing function that matches that ambition: world-class, commercially driven, and genuinely category-defining.
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