Embedding VC · New York
OtherFloraFullTimeposted 4mo ago
We are building the first creative operating system: an infinite canvas designed for the generative computing paradigm. We’re a team of ~45 focused on elevating professional craft, backed by tier-one investors including Redpoint, Menlo Ventures, and a16z, as well as founders like Guillermo Rauch and Justin Kan. Our platform is already the choice of world-class creative powerhouses like Pentagram, Lionsgate, and Nike.
About the Role
Education is the strategic chokepoint for creative tools.
Art and design schools determine:
what tools students learn
what workflows feel “professional”
what skills become table stakes in the job market
Once a tool becomes core curriculum, it becomes the default—self-reinforcing across students, companies, and institutions.
As Director of Education, you will own the mission of making FLORA the default creative AI tool taught in art and design programs.
This is not a passive partnerships role. It’s a high-ownership, highly strategic operator role responsible for:
installing FLORA into institutions, department by department
turning early adoption into durable, repeatable dominance
You’ll build and execute the playbook that takes FLORA from organic pull inside schools to institutional standard.
Education GTM Strategy & Execution
Design and execute a repeatable playbook for adopting FLORA within art and design schools—starting with professors, expanding to departments, and culminating in institution-wide adoption
Decide where to go deep vs. broad, concentrating effort to achieve critical mass within priority schools
Own the education roadmap end-to-end: target schools, sequencing, tactics, success criteria, and escalation paths
Professor & Department Adoption
Build trusted relationships with influential professors and program leaders
Equip faculty with compelling narratives, materials, and workflows to teach FLORA effectively
Turn multi-class or multi-professor usage into department-level momentum and formal adoption
Administration & Institutional Deals
Engage credibly with department heads, deans, and senior administrators
Position FLORA as essential professional infrastructure for modern creative education—not a novelty tool
Lead negotiations for department- or school-wide access, including pilots, discounts, and long-term partnerships
Curriculum, Enablement & Proof
Oversee the creation and curation of off-the-shelf teaching resources, example syllabi, and learning materials that lower adoption friction
Work with internal and external educators to define what “AI literacy for creatives” actually means
Highlight exceptional student work and institutional wins to reinforce FLORA’s legitimacy and momentum
Signal Amplification & Feedback Loops
Identify and operationalize strong market signals (e.g. job listings, studio adoption, industry recognition) to reinforce FLORA’s inevitability
Create flywheels between schools, students, and employers that compound adoption over time
Synthesize insights from education back into GTM positioning and product direction
Education GTM Operator
5–10+ years of experience in education-focused GTM, product marketing, or strategic partnerships
You’ve seen how tools actually get adopted in educational institutions—and where they stall
You think in playbooks, not one-offs
Authoritative & Credible
Comfortable engaging senior faculty, department heads, and administrators as a peer
Able to frame new tools as inevitable standards, not optional experiments
You can sell long-term vision without hand-waving
Strategic + Tactical
You can zoom out to design a multi-year distribution moat—and zoom in to personally land the first few schools
You’re comfortable doing things that don’t scale, then turning them into systems
Taste & Cultural Fluency
You understand creative culture and care deeply about professional craft
You can speak credibly about why FLORA matters specifically to art and design education
You know the difference between teaching tools and shaping how creatives think
Bias for Ownership
You act like this is your number to hit
You don’t wait for perfect conditions, internal handoffs, or permission to move
You are comfortable being accountable for outcomes, not just activity
Former EDU PMM experience at a design- or productivity-led company (e.g. Figma, Adobe, Google, Notion)
Experience working inside or alongside art/design schools
Existing relationships with creative educators or institutions
Background in a creative discipline before moving into GTM or strategy
If we do this right, FLORA doesn’t just win customers—it becomes the tool creatives learn.
That creates a self-reinforcing loop:
Graduates expect to use FLORA at work
Companies hire for FLORA fluency
Schools teach FLORA because the market demands it
But the impact goes beyond FLORA:
Students get the scaffolding they need to learn a powerful new creative medium
Creative careers are changing fast, and many students are graduating without the skills the industry now expects
This role helps close that gap by bringing real, professional creative systems into education