Senior Creative Strategist

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.

Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.

Introduction to the team

We are seeking a seasoned Senior Creative Strategist to lead the development of high-impact creative assets and channel strategies across paid social, display, programmatic, and related performance assets. This role blends creative excellence with strategic depth - not only ensuring campaigns look exceptional and drive measurable business outcomes, but also shaping how we show up on the platforms where our audiences live.

As a key connector between Integrated Marketing, Growth Marketing, and Creative teams, you will connect upstream business objectives and brand priorities to downstream creative output - ensuring nothing gets lost in translation between the brief and the asset. Equally important, you will partner with the Creative Director and tech platform partners to develop innovative creative programs and first-to-market opportunities that give us a competitive edge. With a strong creative strategy background, in-house experience, and the ability to manage agencies and internal designers, you'll bring structure, collaboration, and strategic ambition to our performance creative function. Above all, you'll be focused on driving creative performance results.

In this role, you will focus on:

Creative Strategy & Development

• Lead creative strategy for paid performance channels including Meta, YouTube, TikTok, Pinterest, Display, and Paid Search - with a point of view on how each channel should be used distinctively, not interchangeably

• Connect upstream business objectives and brand priorities to downstream creative output, ensuring nothing gets lost in translation between the brief and the asset

• Develop channel-specific creative strategies that reflect deep platform knowledge, audience behavior, and format innovation

• Ensure creative aligns with brand identity while meeting channel-specific performance best practices

• Present creative strategy recommendations and performance insights to cross-functional partners and leadership

Platform Partnerships & Innovation

• Build channel-native creative and unlock value-add innovation with platform studios - Meta, YouTube, TikTok, Pinterest - ensuring EG shows up with intention within those ecosystems

• Proactively identify and develop creative opportunities through platform betas, funded innovation programs, creator ecosystems, and AI capabilities that accelerate EG's creative transformation

• Represent the brand in platform conversations, bringing internal briefs and business objectives to the table and returning with bespoke opportunities that unlock value

• Partner with Growth and Brand teams to pilot first-to-market formats, translate platform learnings into scalable playbooks, and ensure EG is consistently positioned as a preferred creative partner

• Stay ahead of platform roadmaps, algorithm shifts, and creative product launches to influence our strategy before trends become table stakes

Creative Production

• Collaborate with in-house designers, copywriters, and external agencies to bring ideas to life with creative excellence and performance alignment

• Oversee end-to-end production of creative assets including static, motion, video, creator/UGC, and app store visuals

• Maintain creative asset libraries to support efficient versioning, localization, and testing processes

Performance Optimization

• Partner with Growth, channel platforms, and Integrated Marketing teams to analyze performance data and translate insights into creative improvements

• Implement and manage structured creative testing frameworks (A/B, multivariate)

• Continuously refine messaging, visuals, and formats to maximize campaign efficiency and effectiveness

• Focus on business impact metrics such as iROAS, conversion rate, and CPA to ensure creative work contributes directly to growth goals

Cross-Functional Collaboration

• Partner closely with Integrated Marketing, Growth, Brand Studio, and other teams to ensure creative consistency across touchpoints

• Act as the creative lead and point of contact for agency and production partners

• Build strong relationships with internal and external stakeholders, including platform partners

 

Experience and qualifications

• 10+ years in creative strategy, with at least 3+ years focused on performance marketing assets and channel strategy

• Demonstrated experience working with platform partners (Meta, YouTube/Google, TikTok, Pinterest) with a track record of developing innovative, co-created, or first-to-market programs

• Strong design or creative strategy background with a portfolio demonstrating expertise across Meta, TikTok, Google Display, DV360, App Store/Google Play, and emerging platforms

• Proven in-house experience collaborating with cross-functional marketing teams and managing creative production

• Expertise in writing creative briefs and managing external agencies or production partners

• Deep understanding of the distinct creative mechanics, audience behaviors, and ad products across major paid social platforms — not just how to use them, but how to push them

The total cash range for this position in Beverly Hills is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
The total cash range for this position in Seattle is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Benefits and perks

Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.

Accommodation requests

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

About Expedia Group

Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.

Important notice

Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.