Expedia Group · Austin
Marketing
At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.
We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.
We are looking for a Senior Corporate Social Media Manager to lead Expedia Group's (EG) corporate reputation and thought leadership strategy across our corporate-owned channels, including LinkedIn, Instagram, YouTube, and our corporate website. This is a senior strategic role at the intersection of communications, content, and brand, one of the most visible and high-impact positions in our Corporate Communications team.
You'll own the editorial vision for our most important corporate channels, shape how the world understands EG as a company, and build the programs that make our leaders, our people, and our work visible at scale. You'll partner closely with senior leaders, campaign leads across the business, and cross-functional stakeholders to tell a story that's as ambitious as the company itself.
In this role, you will:
Strategy and editorial leadership
Own Expedia Group's corporate social media strategy across Instagram, LinkedIn, and YouTube. Including, but not limited to, the channel mandates, editorial voice, content architecture, and publishing cadence
Develop and manage an editorial calendar aligned to Expedia Group's business priorities, key moments, and reputation goals
Set and uphold the standard for what great looks like — across format, quality, and impact
Identify and scope emerging channel opportunities, including executive thought leadership, content franchises, partnerships, and new platforms
Content and storytelling
Commission, brief, write, and shape content across formats: Reels, data carousels, employee stories, executive posts, and event coverage
Translate complex business news, product milestones, and leadership perspectives into compelling social content
Partner with creative teams, agency, and brand teams to produce content that meets EG's visual and editorial goals and standards
Executive engagement
Work with the Corporate and CEO communications teams to build an executive social program that supports Expedia Group's senior leaders in developing a credible, consistent LinkedIn presence
Develop content frameworks and editorial support for individual leaders across key reputation themes
Coach and advise leaders on social presence, tone, and thought leadership
Cross-functional partnership
Serve as the strategic lead connecting Corporate Communications, Paid Media, Technology, Product, People & Places, Sustainability, and the brand social teams
Integrate the EG Newsroom to ensure corporate news is amplified with the right framing and timing
Work with analytics and measurement teams to track performance and evolve the program based on what's working
Experience and qualifications:
8-10+ years in corporate communications, social media strategy, or content marketing — with meaningful experience at a global company or agency
A track record of building or transforming a corporate social program, not just managing one
Experience developing executive social content and working directly with senior leaders
Strong cross-functional experience in complex organizations with multiple stakeholders
Background in travel, tech, or a similarly fast-moving industry is a plus
Exceptional writing: clear, pithy, and versatile across CEO LinkedIn posts, Instagram captions, and internal briefs
Strategic instinct: you know the difference between content that earns attention and content that fills a calendar
Editorial discipline: you think like a journalist, with a nose for the story and a clear sense of what belongs
Platform fluency: you understand how LinkedIn and Instagram work and stay current as they evolve
Data literacy: you read analytics, draw meaningful conclusions, and translate them into editorial decisions
Stakeholder management: credible with executives, collaborative with peers, and clear with creative partners
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Benefits and perks
Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at https://careers.expediagroup.com/life.
Accommodation requests
Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.
About Expedia Group
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
Important notice
Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is https://careers.expediagroup.com/jobs/.
Equal Opportunity
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.