About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
JOB PURPOSE
Fanatics Collectibles is building the future of trading card games. The Fanatics TCG studio is focused on creating the next generation of global trading card game franchises — combining compelling intellectual property, innovative gameplay, premium collectible objects, and deeply engaged communities. Our ambition is to build TCG ecosystems that reach millions of players and collectors worldwide and grow into multi-billion-dollar entertainment businesses.
We are seeking a Vice President, Commercial to lead the commercial strategy and business development for Fanatics TCG. This leader will be responsible for building and scaling the commercial infrastructure behind our games and IP — including distribution, retail strategy, and ecosystem growth. This role will partner closely with studio and sales/commercial leadership across product, design, marketing, and community to translate creative vision into successful global franchises.
The ideal candidate combines deep commercial experience in gaming, collectibles, or entertainment with a strong strategic mindset and the ability to scale new businesses.
WHAT YOU’LL DO
- Own Commercial Strategy for the TCG Studio
- Define and lead the global commercial strategy for Fanatics TCG franchises.
- Develop revenue models that support long-term franchise growth across physical, digital, and experiential channels.
- Partner with studio leadership to translate product roadmaps into scalable businesses.
- Build and Lead the Commercial Organization
- Build and lead the commercial team for the TCG studio, including functions such as partnerships, licensing, distribution strategy, and retail programs.
- Establish the processes, partnerships, and infrastructure required to support global growth.
- Work cross-functionally across Fanatics Collectibles and the broader Fanatics ecosystem.
- Distribution, Retail & Market Expansion
- Develop global strategies across hobby retail, mass retail, direct-to-consumer, and international distribution.
- Partner with Fanatics sales and commerce teams to optimize product launches and channel strategy.
- Identify opportunities to expand the reach of TCG franchises into new markets and regions.
- Go-To-Market Leadership
- Oversee commercial planning for major product launches and franchise initiatives.
- Partner with marketing and product teams to deliver cohesive global launch strategies.
- Leverage data and market insights to refine pricing, packaging, and product strategies.
- Ecosystem & Community Growth
- Support the development of thriving player and collector communities through events, organized play, and community programs.
- Identify commercial opportunities that strengthen long-term engagement and retention.
- Help build sustainable franchise ecosystems that grow over time.
WHAT YOU BRING
Qualifications
- 12+ years of experience in gaming, trading cards, collectibles, licensing, entertainment, or related industries.
- Proven track record of building and scaling commercial businesses or product ecosystems.
- Strong experience in partnerships, licensing, distribution, or commercial strategy.
- Deep understanding of gaming, hobby retail, or fandom-driven markets.
- Experience leading cross-functional teams and operating in high-growth environments.
- Strong strategic thinking combined with the ability to execute at scale.
Preferred Qualifications
- Experience working with trading card games, tabletop games, or digital gaming ecosystems.
- Experience launching or scaling global consumer franchises.
- Familiarity with community-driven or live service product ecosystems.
WHY JOIN FANATICS TCG
Fanatics Collectibles is building the future of fandom. The Fanatics TCG studio represents a rare opportunity to help create entirely new trading card game universes — backed by the scale, infrastructure, and reach of the Fanatics ecosystem.
As Vice President, Commercial, you will play a central role in building the commercial engine behind the next generation of global TCG franchises.
If you’re excited about shaping the future of trading card games and helping build enduring entertainment ecosystems, we’d love to hear from you.
Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
The salary range represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/
Salary Range
$285,000—$315,000 USD
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