FICO · Bengaluru
Software Engineering
FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!
The Opportunity
As Director of Organic Social Media - Software, you'll shape the organic direction of the software business, turning it into one of FICO's sharpest growth engines for brand awareness, industry credibility, executive thought leadership, and pipeline. You will report into the VP of Digital Demand Generation and you'll partner with Field Marketing, Corporate Communications, Product Marketing, Brand and Creative, SEO/GEO, Paid Media, Sponsorship, and Executive Leadership on integrated strategies across product launches, sponsorships, customer stories, and thought leadership, setting the vision and executing it, from content engines to executive profiles. The core mandate: generate leads and pipeline by growing the right followers organically and deepening engagement with our existing audience, translating that engagement into traceable traffic, conversions and pipeline. This position will also include owning and growing our internal executives' presence on LinkedIn and other social channels.
We're AI-first, and you'll be one of FICO's most visible champions for AI-driven social, using tools like Brandwatch and other social listening platforms alongside AI to sharpen audience insight and expand what the function can produce, while continuing the precision and consistency our audiences expect. The ideal candidate brings the creative eye of a content marketer and the analytical rigor of a growth leader: someone who has scaled enterprise organic social programs, elevated executive presence on social, and turned social media into a measurable business asset.
What You'll Contribute
Own social channel planning, governance, and a centralized content calendar across LinkedIn, X, YouTube, Instagram, TikTok, and emerging platforms.
Build integrated strategies around our platform and the use cases and outcomes it supports, product launches, sponsorships, events, regional campaigns and thought leadership, and turn them into repeatable, multi-format content engines.
Connect storytelling directly to business growth using account-based marketing (ABM) principles.
Champion AI as a core capability: use tools like Brandwatch and other AI and social listening platforms to accelerate content creation, sharpen audience insight, and scale output.
Build and manage social programs for internal C-suite and senior software leaders, and grow FICO's developer community presence alongside corporate and executive audiences.
Drive measurable growth in followers, engagement, and reach within our desired target audience
Partner with your Scores peer on employee advocacy and sponsorship strategy that serve both sides of the business.
Partner with Field Marketing, Corporate Communications, SEO/GEO, and Paid Media on a regular cadence to support integrated campaigns and own the measurement framework and KPIs you report to senior leadership.
What We're Seeking
10+ years of proven experience managing social media programs for complex, global organizations, ideally in software or fintech, with a mix of agency and in-house experience preferred.
A track record of building strategies around follower growth and engagement, executive thought leadership, and integrated marketing campaigns, with clear ties to business outcomes like pipeline and revenue growth.
Experience building and scaling practitioner and c-suite growth and engagement, with demonstrated success growing followers, engagement, and executive influence organically.
Deep knowledge of LinkedIn and enterprise social best practices, strong analytics and reporting skills, and experience with social listening tools such as Brandwatch.
Strong storytelling via video and writing skills, with experience presenting to executive stakeholders.
A hands-on, out-of-the-box thinker, comfortable writing copy, building calendars, and running campaigns, with the follow-through to deliver results.
Our Offer to You
An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
The targeted base pay range for this role is: $115,500 to $181,500 with this range reflecting differences in candidate knowledge, skills and experience.
#LI-BR1
#LI-Remote
Why Make a Move to FICO?
At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics. You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.
FICO makes a real difference in the way businesses operate worldwide:
• Credit Scoring — FICO® Scores are used by 90 of the top 100 US lenders.
• Fraud Detection and Security — 4 billion payment cards globally are protected by FICO fraud systems.
• Lending — 3/4 of US mortgages are approved using the FICO Score.
Global trends toward digital transformation have created tremendous demand for FICO’s solutions, placing us among the world’s top 100 software companies by revenue. We help many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career. Join FICO and help change the way business thinks!
Learn more about how you can fulfil your potential at www.fico.com/Careers
FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.
Information submitted with your application is subject to the FICO Privacy policy at https://www.fico.com/en/privacy-policy