FICO · Bengaluru
Marketing
FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!
The Opportunity
myFICO is FICO's consumer division that empowers people to improve their financial health through credit-information products available via myFICO.com and mobile apps, built on FICO's 30+ year legacy as the industry standard used by 90% of top lenders. As a Content Marketing Manager on this team, you'll own the full content strategy and execution across multiple channels—developing editorial calendars, creating authoritative content, and measuring performance—while balancing SEO expertise with the ability to translate complex financial topics into accessible, compliant content that drives organic growth. This is a self-starter role that requires independent judgment, editorial instincts, and the drive to identify opportunities and execute without waiting for direction.
What You’ll Contribute
Develop and execute a content strategy aligned to business goals and target audience needs across the customer journey.
Write, edit, and publish long-form articles, blog posts, whitepapers, landing pages, email copy, and social content focused on financial services topics This role will also be expected to develop a network of writers to provide content. The ideal candidate would source, manage, and review/edit the contract work.
Apply SEO & AIO best practices across all content — keyword research, on-page optimization, internal linking, and structured data — to drive organic growth while maintaining and enforcing editorial standards and brand voice guidelines.
Own the editorial calendar and ensure consistent, on-brand publishing cadence.
Collaborate with subject matter experts, compliance, and design to produce accurate, polished content.
Work with corporate PR and Comms teams to further boost the content through earned media channels.
Track and report on content performance (traffic, rankings, engagement, pipeline influence) and use data to inform future content decisions.
Identify content gaps and proactively pitch new ideas that address audience needs and business priorities.
Develop channel forecasts and identify trends, areas of improvement, and growth opportunities based on industry trends, technological advancements, attribution tracking, and regulatory changes impacting marketing programs.
Foster an environment of constant innovation and experimentation by championing A/B testing, exploring new formats, and piloting conversion strategies.
What We’re Seeking
Content experience in consumer facing (B2C) organization (example, NerdWallet, Credit Karma, BankRate), with a meaningful portion in consumer financial services (banking, lending, fintech, insurance, wealth management, or adjacent sectors).
Editorial background — you can write clearly and concisely, edit others' work without losing their voice, and know what makes content worth reading.
Demonstrated SEO and AIO expertise: you've done keyword research, optimized content for search, and have the rankings to show for it.
Comfort working independently in a fast-paced environment — you manage your own workload, hit deadlines, and don't need a lot of hand-holding.
Proficiency with SEO tools (e.g., Semrush, Ahrefs, Google Search Console) and content management systems.
Experience using analytics to measure content effectiveness and optimize programs over time.
Familiarity with financial services compliance and regulatory considerations (e.g., required disclosures, fair lending language, FINRA/SEC communication standards).
A portfolio of published financial services content that demonstrates range and quality.
Proven growth mindset, data driven and highly creative, with track record of delivering strong business outcomes.
Results oriented, metrics driven and continuously seeking improvement of marketing efforts to increase performance results.
Excellent communication and interpersonal skills, capable of engaging with internal teams, external partners, and executive stakeholders.
Our Offer to You
An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
The targeted base pay range for this role is: $105,000 to $165,000 with this range reflecting differences in candidate knowledge, skills and experience.
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Why Make a Move to FICO?
At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics. You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.
FICO makes a real difference in the way businesses operate worldwide:
• Credit Scoring — FICO® Scores are used by 90 of the top 100 US lenders.
• Fraud Detection and Security — 4 billion payment cards globally are protected by FICO fraud systems.
• Lending — 3/4 of US mortgages are approved using the FICO Score.
Global trends toward digital transformation have created tremendous demand for FICO’s solutions, placing us among the world’s top 100 software companies by revenue. We help many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career. Join FICO and help change the way business thinks!
Learn more about how you can fulfil your potential at www.fico.com/Careers
FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.
Information submitted with your application is subject to the FICO Privacy policy at https://www.fico.com/en/privacy-policy