Field Marketing Manager, Third Party & Partner Events

Figma · San Francisco

Marketingposted 3w ago

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

As a Field Marketing Manager you will support our Third Party & Partner Events strategy, owning the end-to-end execution, experience, and sales enablement of our third party conferences, partner co-marketing events, and sponsorships. You will own the outcomes of execution: ensuring every event we show up to, whether we're hosting a booth, sponsoring a session, or co-hosting with a partner, is delivered through clear communication and with quality, completeness, and results that align with our larger business goals and expectations. Your focus will be on the how, from documentation, contracting and shipping to on-site staffing and travel, including your own.

This is a full time role that can be held from one of our US hubs or remotely in the United States. This role requires up to 50% travel, including potential international travel.

What you'll do at Figma:

Own end-to-end execution of third-party and partner events, sponsorships, conferences, trade shows, and co-marketed activations, from contracting and vendor management through registration, badge logistics, booth/exhibit fulfillment, shipping, inventory, and on-site staffing plans
Independently manage the event portfolio: scope the work, sequence tasks, estimate timelines, and adapt plans as requirements shift, incorporating AI tools to move faster without sacrificing quality
Coordinate all travel logistics for the events team and Figma attendees (executives, sales, speakers), including flights, lodging, ground transport, and visas for international events
Serve as Figma's primary on-site point of contact, troubleshooting in real time and proactively managing risks or blockers to deliver a polished, on-brand experience
Negotiate and manage relationships with third-party event organizers, partners, and vendors to maximize value and minimize risk
Measure the impact of your work: budget reconciliation, post-event ROI reporting, and proactive recommendations based on outcomes
Partner with Sales, Field Marketing, and Partner Marketing to identify the right events to attend or sponsor, and ensure sales enablement (calendaring, briefing docs, lead capture) is in place ahead of each one
Turn patterns and best practices, including AI tools, into repeatable logistics playbooks and checklists so the third-party/partner motion scales, sharing your reasoning clearly with teammates along the way

We'd love to hear from you if you have:

4+ years of experience in event logistics, event operations, or field marketing, with direct ownership of on-site execution and all logistical aspects of events big and small — vendor and venue coordination, shipping/inventory, registration, on-site staffing, and travel
Strong vendor and partner relationship management skills, including contract negotiation
A track record of owning outcomes independently, planning and sequencing complex, multi-part projects with minimal oversight
A calm, solutions-oriented approach to the curveballs of live events, adapting on the fly and managing risk while keeping things moving, backed by excellent written and verbal communication with internal stakeholders and external partners/vendors
Comfort with up to 50% travel, including some international and weekend travel

While it's not required, it's an added plus if you also have:

Experience with event management, registration, and exhibitor platforms (e.g., Cvent, RainFocus) and CRM systems (Salesforce, Sooominfo)
Familiarity with international event logistics, including customs/carnet processes for shipped materials
Experience managing sponsorship deliverables and fulfillment for third party conferences
A relevant certification (e.g., CMP) or formal event management training

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

#LI-JB6

Pay Transparency Disclosure

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location.

Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; and paid time off. Figma provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations. Exempt employees are eligible for employer‑provided paid flexible PTO in addition to flexible paid sick leave. PTO is subject to manager approval. Additional benefits may include company recharge days, cell phone and home internet reimbursements, and a number of lifestyle spending accounts. Figma also offers sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles. All compensation and benefits are subject to applicable plan terms and may be modified by Figma at any time, consistent with applicable law.

Annual Base Salary Range:

$105,000—$245,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

Holding interviews in an accessible location
Enabling closed captioning on video conferencing
Ensuring all written communication be compatible with screen readers
Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.