Head of Regional Marketing

Marketingposted 12d ago

About GenScript

Founded in 2002 in New Jersey, GenScript Biotech Corporation accelerates innovation in biotech and healthcare by providing researchers and companies with the building blocks needed to develop groundbreaking treatments and products. Guided by its mission to Make People and Nature Healthier Through Biotechnology, and its role as a well-recognized biotechnology company, GenScript has a team of approximately 6,165 employees and has served more than 200,000 customers across over 100 countries and regions.

About Probio:

ProBio is the subsidiary of GenScript Biotech Corporation, proactively providing end-to-end CDMO service from drug discovery to commercialization with proactive strategies, professional solutions and efficient processes in antibody protein drugs, Cell and Gene Therapy, vaccines, etc., to accelerate drug development for customers, ProBio’s Antibody Drug Discovery (ADD) service & solutions cover monoclonal Ab lead generation using various platforms & technologies (hybridoma, human combo phage display library, single B cell, humanized mice, single domain Ab), lead characterization via various in vitro function assays and in vivo efficacy models, and lead optimization (humanization, PTM removal, affinity maturation, developability assessment & engineering), as well as construction and characterization of Ab based therapeutic modalities (Bispecific Abs, ADCs and CAR-Ts).

About the Role:

ProBio is seeking a Head of Marketing with focus on Americas and Europe to accelerate our sales pipeline and strengthen brand and market presence across the US and Europe. This role will lead a small, high-impact team that works closely with Sales and global marketing partners to activate strategic priorities through regional execution. The ideal candidate has strong digital content and demand generation experience and drives flawless regional execution aligned with brand. They thrive in strategizing, developing, executing, and measuring the performance of content initiatives to drive growth for the business

Responsibilities:

Lead and mentor a team of content and regional marketers
Own the development of the annual marketing plan for US/EU.
Convert strategy to execution and track KPIs progress monthly.
Identify customer insights across modalities to create strong brand and portfolio value propositions.
Champion brand consistency across all external and digital content, creating guidelines and processes that ensure a unified brand narrative.
Acquire a detailed understanding of our customers, their difficulties and reasons for making decisions, drive value propositions and messaging that resonate with customers at every stage of the sales process.
Develop and execute a comprehensive regional marketing plan aligned with global campaigns, product launches, and strategic sales priorities.
Drive demand generation through regional programs such as third-party trade shows, seminars, webinars, ABM and owned in region strategic events.
Explore Account-Based Marketing (ABM) programs for strategic accounts and segments, in close partnership with Sales.
Serve as a trusted partner to regional Sales leadership, aligning on go-to-market priorities and pipeline goals.
Own regional marketing pipeline targets and ensure alignment with business objectives.
Source and leverage critical metrics to advise and monitor field marketing performance and optimize strategies to maximize ROI.

Qualifications:

10+ years of experience in marketing, content strategy, or demand generation, preferably within the life sciences, biotech, or CDMO sectors.
Proven track record of driving strong value propositions through customer and market understanding.
Expertise in content and event strategy, third party networking and partnering ecosystems.
Experience with digital platforms and factors to drive engagement success.
Experience working in a global organization with regional responsibility.
Exceptional leadership skills with the ability to motivate and grow high-performing teams.
Highly organized, with the ability to lead multiple projects and meet deadlines in a fast-paced environment.
Data-driven mindset with the ability to translate marketing performance into demand generation and measurable pipeline growth in partnership with Sales.
Excellent communication, influence, and stakeholder management skills.
Bachelor’s degree in Life Sciences preferred.
Ability to travel in region of responsibility 25%.

#LW

#PB

Benefits:

Benefits include medical, dental, and vision insurance as well as a 401(k) retirement plan with a company match that vests fully on day one. We offer paid parental leave after just three (3) months of employment, and a paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays. Additional benefits include flexible spending and health savings accounts, life and AD&D insurance, short- and long-term disability coverage, legal assistance, and supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance. We also provide commuter benefits, well-being initiatives, and peer-to-peer recognition programs; demonstrating our ongoing commitment to building a culture where our people feel empowered, supported, and inspired to do their best work.

GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.

GenScript USA Inc./ProBio Inc. maintains a drug-free workplace.

Please note: Genscript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/Probio does not request personal information from candidates through individual email or any other platform.