Gradial · Seattle
Sales & BusinessRemoteposted 6w ago
Gradial is the marketing operations system of work that helps marketers and creatives move from idea to execution faster. Our platform orchestrates across martech stacks, workflows, and people to automate marketing execution, cutting execution time, so marketers focus on the work only humans can do: shaping brands, understanding customers, and creating the work that moves people.
Backed by leading investors, we’re building software that adapts to the user, not the other way around. We move with urgency, operate with ownership, and solve hard problems from first principles. If you want to do ambitious work, take real responsibility, and help define the future of AI-native content operations, you’ll do your best work here.
Gradial is hiring an RVP of Sales, EMEA to establish and scale our commercial presence across the region. You’ll own the EMEA sales strategy, build relationships with leading enterprise marketing organisations and create the foundation for durable regional growth.
This is a hands-on leadership role for an experienced enterprise seller who can build a market while closing complex strategic deals. You’ll begin as an individual contributor, owning priority opportunities from first conversation through contract execution and setting the standard for how Gradial sells across EMEA.
You’ll report directly to the CRO and serve as Gradial’s senior sales leader in the region. As the business grows, you’ll define the regional operating model, hire and develop the EMEA sales team and assume broader responsibility for revenue performance across all EMEA markets.
Define and execute Gradial’s sales strategy across all EMEA markets
Own regional new business performance, pipeline development and revenue growth
Build and manage a pipeline of net new enterprise and strategic accounts
Lead complex sales cycles from initial outreach and discovery through negotiation and close
Develop trusted relationships with senior Marketing, Digital, Marketing Operations, Marketing Technology and Procurement leaders
Translate Gradial’s AI-powered capabilities into clear commercial value for complex enterprise organisations
Build account strategies that navigate regional decision-makers, global stakeholders and multi-market buying processes
Partner with US account teams to identify expansion opportunities within the EMEA operations of existing customers
Establish Gradial’s regional presence through executive relationships, industry networks, partnerships and strategic events
Collaborate with Marketing, Product and Customer teams to shape regional messaging, customer strategy and market priorities
Share customer insight, market feedback and competitive intelligence to inform Gradial’s broader go-to-market strategy
Build the forecasting discipline, sales processes, territory structure and operating cadence required to scale across EMEA
Define the regional hiring plan and recruit the sales team as pipeline and market demand grow
Lead, coach and develop the EMEA sales organisation while maintaining a high standard for execution and accountability
12+ years of experience in enterprise SaaS, marketing technology or a related technology sales environment
A strong record of winning complex, net new enterprise and strategic accounts across EMEA
Experience owning a regional sales strategy, revenue target or multi-market commercial plan
Experience selling to senior Marketing, Digital, Technology and Procurement stakeholders
Deep knowledge of the EMEA enterprise market and strong relationships across relevant customer and industry networks
Experience establishing a new region, territory or go-to-market motion with limited existing infrastructure
Strong understanding of marketing technology platforms, content operations or enterprise marketing workflows
Ability to communicate the value of AI and technical product capabilities in clear commercial terms
Experience navigating long sales cycles, global buying committees and complex enterprise contracting processes
Strong commercial judgement with the ability to prioritise across markets, accounts and opportunities
A hands-on approach to pipeline creation, account development and deal execution
Experience building sales processes, forecasting accurately and creating regional operating discipline
Ability to operate independently while collaborating closely with US-based leadership and cross-functional teams
Motivation to begin as an individual contributor before hiring and leading a regional sales organisation
Based in London with flexibility to travel across EMEA and to the US as business needs require
Experience selling AI-native products or emerging enterprise technology
Previous experience building and leading an early-stage EMEA sales organisation
Fluency in one or more European languages
As an AI-first company, we prioritize AI literacy as a core competency in our hiring decisions. We’re excited by candidates who thoughtfully apply AI tools in their work, but during interviews we’re focused on you. This is your opportunity to show how you think, communicate, and solve problems. Over-reliance on AI-generated responses during the interview process (especially when it obscures your own voice) will result in disqualification. We want to understand your unique perspective and how you approach challenges, both with and without AI.
Gradial is dedicated to creating an environment where diverse perspectives are valued and all team members can grow. We offer competitive compensation, equity, flexible work hours, comprehensive benefits, and a collaborative culture focused on learning and impact.