Director of Content (Asset Management Industry Exp. Required)

At Great Gray Group, we strive to set the bar for the retirement services industry. Our goal is to deliver advanced retirement solutions that combine our core fiduciary services with robust investment options, innovative technology, and dedicated client service. We focus on making choices clearer, transitions smoother, and the client experience more delightful. Complacency isn't in our vocabulary. Every day, we look for opportunities to better serve our clients, be an excellent business partner, and earn the trust of those who rely on us. 

The Role

Great Gray is looking to add a Director of Content to our Marketing team. This role owns the editorial engine and content inventory that turns marketing intelligence into published assets. Reporting to the CMO, the Director of Content is the thought leadership production layer of the organization — taking positioning from Product Marketing and campaign briefs from Demand Gen and RPAG Growth, and producing the written content that fuels the entire demand generation machine across both the Great Gray Trust Company and RPAG brands. This role sits at the intersection of strategy and execution — you will set the direction and own the delivery. The ideal candidate comes out of the financial services industry, ideally with deep experience in the defined contribution space from an asset manager, consultancy, broker-dealer, or similar firm.

Location

This position will work from our Boston, MA office. Great Gray currently supports a hybrid work model with 4 days onsite, and 1 day remote.

Visa sponsorship or transfer of an existing visa is not available for this position. Applicants must be authorized to work directly for any employer in the United States without visa sponsorship or transfer.

Responsibilities 

• Own editorial strategy and the content calendar across both Great Gray Trust Company (GGTC) and Retirement Plan Advisory Group (RPAG) brands
• Produce long-form content assets including whitepapers, e-books, guides, and research reports (e.g., CIT Clarity Series, Private Markets, Fiduciary Forum)
• Produce short-form content including blog posts and newsletter content on a consistent cadence for both brands
• Govern brand voice and manage compliance review for all published content
• Build and manage the outsource layer: brief, QA, and maintain feedback loops with FinServ specialist freelance writers and AI-assisted draft workflows
• Measure content performance and contribute to content-to-MQE attribution reporting
• Maintain RPAG monthly content cadence: blogs, toolkits, newsletter, and member spotlights
• Maintain GGTC monthly content cadence: thought leadership, distributor briefs, executive blog posts, and newsletter
• Produce cross-brand content series including CIT Clarity Series, Private Markets whitepaper, and Fiduciary Forum
• Produce campaign-specific content — scripts, webinar content, infographics — to support growth and demand gen campaigns
• Complete other related duties as assigned

Qualifications & Experience

• Bachelor’s degree and 8+ years of content or editorial experience, with financial services or retirement/Defined Contribution (DC) plan industry expertise
• Demonstrated editorial management skills: ability to maintain a cross-brand content calendar and manage competing priorities from multiple internal stakeholders
• Experience briefing, QA-ing, and managing freelance writers and/or content agencies
• Working knowledge of regulatory review requirements for financial services content
• Ability to maintain distinct brand voices for multiple entities (institutional vs. advisor-enablement audiences)
• Strong writing, editing, and storytelling skills across long- and short-form formats
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Comfortable navigating ambiguity.
• Your standards reflect our core values: Growth Mindset, Disciplined Curiosity, Grit, Results Ownership, Collaboration.

Base Pay Range*

$150,000-$175,000

*This base pay range is subject to change and may be modified in the future.

The pay range displayed above is the base pay compensation range that Great Gray expects to pay for this position at the time of this posting.  Individual compensation within this range, or that may warrant a provision for pay beyond this range, depends on multiple factors, including, but not limited to, candidate’s prior education and relevant work experience and training as well as position location and local market demands.  Our pay-for-performance culture also includes participation in an annual incentive bonus plan for this position which is not included in the ‘Base Pay Range’ noted above.

We have a comprehensive and competitive benefits package at Great Gray. Some of the highlights are:

·         Be an integral part of a high-growth organization!

·         Competitive compensation package

·         Group medical, dental and vision insurance

·         Employer-paid life and disability insurance

·         Annual well-being stipend

·         Eligible employees may also contribute to a 401(k) plan with an advantageous employer contribution model, upholding our mission to support our employees in retirement

 

Great Gray is the leading independent provider of trustee and administrative services to Collective Investment Trusts (“CITs”), with over $370 billion in CIT assets under management, across more than 1,020 funds. We proudly work with more than 80 subadvisors, including leading firms such as AllianceBernstein, American Funds, BlackRock, Franklin Templeton, MetLife, Neuberger Berman, PGIM, PIMCO and Raymond James. 

 

CITs are more than just an investment vehicle. They represent a forward-thinking approach to retirement planning. These tax-exempt, pooled investment vehicles are offered to employer-sponsored retirement plans, like 401(k)s. CITs are comparable to mutual funds, but, because they are tailored for the institutional retirement market, they can offer distinct advantages, including efficient administration and cost-effectiveness. CITs have a history dating back over 90 years; but they have gained favor over the past decade, driven by innovations, and Great Gray has been at the forefront.

 

Great Gray has consistently delivered year-over-year growth at an above market rate and is investing in the continued development of its core CIT business as well as complementary administrative services and technology solutions for the retirement market.

 

Madison Dearborn Partners (“MDP”) purchased Great Gray from Wilmington Trust in April 2023. As a result, Great Gray is an independent company owned by funds affiliated with MDP.

 

MDP is a leading private equity investment firm based in Chicago. Since MDP's formation in 1992, the firm has raised aggregate capital of over $37 billion and has completed over 160 platform investments across nine flagship funds. MDP invests across five dedicated industry verticals, including financial services, healthcare, technology and government services.

 

Great Gray Group, LLC is an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status or other non-merit factor.

 

Great Gray is committed to ensuring individuals with disabilities and/or those who have special needs participate in the workforce and are afforded equal opportunity to apply and compete for jobs. If you would like to contact us regarding the accessibility of our website, need assistance completing the application process, or need to request an accommodation for any part of our application or interview process, please contact us at: TalentAcquisition@GreatGray.com