Harper · San Francisco
MarketingMarketingFullTimeposted 2mo ago
Harper is an AI-native commercial insurance company in San Francisco. We're not bolting AI onto insurance — we're rebuilding the entire business as software, on a simple bet: turning expert human judgment into compute is one of the largest transitions left to make, and a trillion-dollar industry still run 90% by hand is the place to prove it. We've grown ~100x in the last year and we move at that speed — on-site, in person, long days, very high standards. Almost no one joins Harper for insurance; they join to build the company that replaces how it works.
Harper is building something remarkable — and the world needs to know it. Our customers are real small business owners with real stories, and our product is genuinely changing how commercial insurance works. But none of that matters if we can't tell the story compellingly, consistently, and at the right moment. You own the content that shapes how customers, prospects, and investors think about Harper: the blog posts that establish our authority, the customer stories that build trust, the thought leadership that puts our founders in the conversation, and the marketing assets that make every field interaction more effective.
You're a content professional who can write beautifully and run a content program without losing anything. You're not just a writer — you're an editor, a project manager, and a strategist who understands what content is supposed to do. You have strong opinions about quality, a sharp instinct for what resonates with a small business audience, and the organizational discipline to keep a calendar moving across multiple formats and stakeholders. You report to the Head of Marketing and collaborate across the growth, CRM, ABM, and SEO teams. Winning in 6–12 months looks like a content program that's organized, on-brand, and measurably contributing to how Harper shows up in the market.
Own the content calendar. Plan, manage, and execute Harper's content program across blog, email, social, and field marketing assets — keeping the calendar organized and stakeholders aligned.
Write and edit across formats. Produce high-quality blog posts, customer stories, thought leadership, email copy, and sales enablement materials.
Develop customer stories. Interview customers, find the compelling narratives, and turn them into case studies, testimonials, and stories that build trust with prospects.
Support field marketing. Create and maintain the assets that help Harper show up effectively at events, in partnerships, and in direct sales conversations.
Collaborate on thought leadership. Work with founders and subject matter experts to develop and publish perspectives that position Harper as a voice in commercial insurance.
Track content performance. Monitor engagement, reach, and conversion for content assets, and use the data to inform future planning and priorities.
You're a strong writer who can adapt tone and format across a wide range of content types without losing quality.
You've managed a content calendar with multiple contributors and formats and kept it running on schedule.
You know how to turn a 30-minute customer interview into a story that makes a prospect say "that sounds like me."
You understand the difference between content that builds authority and content that fills a quota.
You're highly organized and can track multiple projects at different stages without things falling through the cracks.
You have a point of view on what good content looks like — and the conviction to advocate for it.
You're based in San Francisco or willing to relocate.
This is a build-the-program seat, measured by content that actually moves how Harper shows up — authority, trust, and the conversions it supports — not volume published. It's on-site in San Francisco, in person, long days, high standards. You own the calendar end-to-end across multiple teams, which means when something stalls or ships off-brand, that's yours to catch and fix. The bar on quality is high and the pace is fast at the same time, so the job is as much editorial judgment and project discipline as it is writing.
This isn't a place to fill a content quota or manage a plan someone else owns, and it isn't a pure brand or comms role detached from results. Almost no one takes it for insurance — they take it because owning the story of a company growing ~100x, with real customers and founders worth writing about, is a rare seat. If owning quality and outcomes together is the appeal, apply. If it's a deterrent, it won't get easier here.
Salary: $110,000–$150,000, plus performance bonus and equity.
Location: On-site, San Francisco. Based here or willing to relocate.
Schedule: Monday–Friday, long days, in the building with the team.
Uber commuter benefits
Meals provided — breakfast, lunch, and dinner
Snacks, drinks, and coffee stocked daily
Free gym membership
Health, dental, and vision insurance
3+ years of content marketing experience, with a portfolio that demonstrates range across formats (long-form, short-form, email, and assets)
Strong writing and editing skills with demonstrable ability to adapt voice and tone for different audiences and channels
Experience managing a content calendar and coordinating content production with multiple stakeholders
Ability to conduct interviews and distill complex or technical information into clear, accessible narratives
Working knowledge of content performance metrics and the ability to use data to inform planning decisions
Highly organized with strong project management instincts
Experience writing for a B2B or SMB audience, particularly in financial services, insurance, or a related industry
Background developing SEO-informed content in partnership with an SEO strategist
Experience creating sales enablement materials or field marketing assets
Familiarity with content management systems, email platforms, and basic design tools
Exposure to thought leadership and executive content programs
People screen — fit and alignment
Lead screen — skills and judgment
Super day — how you operate in real time
Send your resume and two to three examples of your work across different formats — ideally including something that genuinely moved the needle.