The Role
We’re looking for a Head of Enterprise Marketing to build and lead HeyGen’s enterprise marketing motion, with an initial focus on helping us win the world’s largest and most strategic companies.
HeyGen already has significant organic adoption inside many of the world’s largest enterprises. Our next opportunity is to turn that awareness and usage into deep, strategic enterprise relationships — while proactively breaking into the high-value accounts we want to win.
This is not a traditional B2B demand generation role focused on maximizing lead volume. You’ll partner closely with our enterprise sales team to identify the accounts that matter most and develop creative, highly targeted programs that help us engage the right buyers and buying committees within them.
You’ll be the founding leader of this function, reporting to the CMO. You’ll start as a highly hands-on operator — developing strategy and personally executing programs — with the opportunity to build a team as the motion scales.
What You’ll Do
Build our strategic account marketing engine
- Partner closely with Enterprise Sales to develop and continuously refine our named-account strategy, account tiers, priority industries, and buying committees.
- Build the ABM playbook for HeyGen from the ground up, defining how Marketing and Sales work together to penetrate and win our highest-value accounts.
- Develop deep understanding of priority accounts, their business challenges, key stakeholders, existing HeyGen adoption, and signals of buying intent.
- Create repeatable account planning and measurement systems that can scale as our enterprise business grows.
Create programs that get us into the accounts that matter
- Develop highly targeted campaigns across paid media, personalized digital experiences, executive programs, field marketing, gifting/direct mail, and other channels.
- Create personalized landing pages, pitches, demos, content, and experiences tailored to priority accounts and industries.
- Build executive programs — including intimate dinners, roundtables, VIP events, and executive-to-executive engagement — that create meaningful relationships with senior enterprise buyers.
- Develop creative ways to surround entire buying committees, reaching champions, decision-makers, influencers, and stakeholders with messaging relevant to their role.
- Experiment aggressively. Find unconventional ways to get the attention of difficult-to-reach enterprise buyers rather than relying on a standard B2B marketing playbook.
Turn HeyGen’s existing adoption into an enterprise advantage
- Partner with Growth, RevOps, Data, and Sales to identify companies already showing meaningful HeyGen adoption and product usage.
- Use first-party product signals to identify champions, understand account penetration, prioritize opportunities, and inform account-specific marketing.
- Develop programs that help convert organic product adoption into larger enterprise relationships.
- Connect our PLG and strategic-account motions so that Sales knows where HeyGen already has momentum inside the organizations they’re pursuing.
Partner deeply with Sales
- Operate as part of the enterprise GTM team, not as a separate marketing function.
- Work directly with enterprise leadership and AEs to understand what is blocking priority accounts and build marketing programs around those problems.
- Provide targeted air cover around major opportunities as they progress through the sales cycle.
- Bring account insights and market learnings back into our enterprise strategy and help shape where we focus next.
Expand the motion over time
- While our initial focus is strategic enterprise accounts, identify opportunities to apply what works to a broader set of enterprise and mid-market customers.
- Determine which successful high-touch programs can become repeatable and scalable without sacrificing quality.
- Build the team, technology, agency relationships, and operating model required as enterprise marketing grows.
What Success Looks Like
Success in this role means HeyGen becomes dramatically better at penetrating and winning the enterprise accounts that matter most. Examples include:
- Meaningful growth in engagement and relationships across our highest-priority named accounts.
- More meetings and qualified opportunities created within strategic accounts.
- Increased penetration of buying committees, rather than reliance on a single champion.
- Strategic marketing programs that materially influence enterprise pipeline, deal progression, and revenue.
- A tight operating rhythm between Sales and Marketing around shared account priorities.
- A repeatable ABM playbook that can eventually be scaled to a broader enterprise audience.
- A clear understanding of which enterprise marketing investments actually move accounts — and doubling down aggressively on what works.
What We’re Looking For
- 8–12+ years of B2B marketing experience, with meaningful experience marketing to large enterprise customers and several years operating at a senior leadership level.
- A strong track record building and executing account-based marketing / strategic account programs that generated measurable enterprise pipeline and revenue.
- Experience working with high-ACV, complex enterprise sales motions involving multiple stakeholders and long sales cycles.
- Deep understanding of modern ABM tactics: targeted paid media, personalized content and experiences, executive programs, field marketing, direct mail/gifting, intent signals, and buying-committee engagement.
- Extremely strong partnership instincts with Sales. You think in terms of shared accounts and shared revenue outcomes, not Marketing vs. Sales metrics.
- Highly creative marketer who can figure out how to get the attention of a Fortune 500 executive rather than simply running the standard B2B playbook.
- Analytical enough to understand account signals, measure program effectiveness, and make disciplined decisions about where to invest.
- Comfortable spanning strategy and execution. You can present an enterprise marketing strategy to the leadership team in the morning and personally ship a campaign in the afternoon.
- Experience with broader B2B demand generation is a plus. Over time, this role may expand beyond strategic accounts into more scalable enterprise and mid-market programs.
- Experience building a function from an early stage and eventually hiring and leading a small, high-performing team.
- Experience at a fast-growing PLG company is a strong plus.
AI-Native Mindset
We believe the best operators today are AI-native.
You should be deeply fluent in AI tools and comfortable using them to research accounts, understand buying committees, personalize campaigns, create content, analyze performance, and multiply your output. We’re looking for someone who sees AI not simply as something HeyGen sells, but as a fundamental part of how modern marketing should operate.
Salary Range
$200,000 – $250,000 + equity + benefits
Please note that the salary information is a general guideline only. HeyGen considers factors such as scope and responsibilities of the position, candidate's work experience, education/training, key skills, and internal equity, as well as location, market and business considerations when extending an offer. As part of our total rewards package, HeyGen offers equity, comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.
HeyGen is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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