Senior Marketing Operations Manager (Hybrid)

Hi, Future Homie!

At Homebase, you’ll join a team that’s bold, fast-moving, and obsessed with helping small businesses thrive. We build with empathy, act with urgency, and take big swings that drive real-world impact. Here, every Homie shows up to raise the bar, support one another, and celebrate wins as a team.

We’re not just building an app—we’re building unstoppable teams. So what do you say, are you in?

 📍Your Impact Starts Here

As a Senior Marketing Operations Manager focused on Technology & Systems, you’ll own the marketing tech stack that powers our growth engine. You’ll help the Marketing team move fast and with confidence by keeping our systems stable, data reliable, and campaign enablement friction-free.

This role sits within Revenue Operations to create a centralized, connected GTM infrastructure—and partners daily with Marketing, Analytics, and Data Engineering to ensure clean data flows through the funnel. Make no mistake, we’re looking for a builder —someone who has inherited messy, fragmented systems before, developed a plan and executed on getting it streamlined.

In this role, you'll gain ownership of a mission-critical stack that connects Marketing to RevOps and Analytics, visibility across the entire GTM organization, a chance to influence how we scale our growth engine, and a career path toward Marketing Systems Architect or MarOps leadership roles as we scale. If you love solving marketing puzzles, building better systems, and translating strategy into scalable automation—you’ll help transform our marketing technology ecosystem into a powerful growth engine. Let’s talk.

These are the key ways you'll contribute and create impact in this role:

Stack Ownership & Reliability

• Act as the administrator and technical owner for Homebase’s marketing technology stack (CDP, marketing automation, ad-tech integrations, tracking pixels and tags, web behavior analytics, and AI search visibility).

• Maintain stack reliability and data accuracy, monitoring and troubleshooting ad platform integrations (Meta CAPI, Google Ads, Apple Search Ads) to ensure consistent event delivery and attribution accuracy.

• Implement marketing tags for new channels and partners to support cross-functional needs

• Co-own GTM data quality with RevOps and Analytics; document configurations, architecture, and best practices.

Data Quality & Governance

• Build and manage audiences and target segments across marketing channels.

• Partner with Analytics on attribution tooling and data flow accuracy to ensure models have the right inputs.

• Oversee data governance across systems, ensuring data is current and accurate.

Systems & Integration Enablement

• Partner with RevOps to integrate marketing data into Salesforce and ensure key Salesforce events flow back into the marketing tech stack for campaign and attribution visibility.

• Support lifecycle automation and campaign workflows to improve speed to market.

• Identify redundant tools, fields, or data events and recommend simplifications and consolidation opportunities to RevOps leadership.

Project Delivery & Cross-Functional Partnership

• Serve as the primary project owner of marketing operations projects, driving cross-functional results.

• Operate within the RevOps sprint framework to prioritize, plan, and deliver on stack initiatives.

• Surface risks and dependencies early and align Marketing, RevOps, Analytics, and Data Engineering on execution.

🚀 The Foundation for Success - These are the experiences and strengths that will set you up for success in this role:

• 5–8 years in Marketing Operations or Marketing Technology (agency or B2B SaaS background welcome).

• Hands-on admin experience with automation tools (Iterable, HubSpot, Marketo).

• Experience with CDP tools (Amplitude CDP, Segment), CRM (Salesforce), and data integrations.

• Knowledge of pixels, tags, UTM tracking, and ad platform integrations.

• Exposure to web behavior analytics (Hotjar or similar) and emerging AI-search/answer-engine visibility tools (Profound or similar) is a plus.

• Ability to map end-to-end marketing data flows and understand integration dependencies.

• Comfortable QA-ing data flows and interpreting campaign metrics (not required to build models).

• Proven track record of leading marketing ops projects and driving cross-functional alignment.

• Skilled at translating technical concepts for non-technical stakeholders and building trust across teams.

• A curiosity for how systems connect and a drive to continuously improve them.

• Leverages AI tools for documentation, workflow QA, and data consistency checks.

🤝  The Homie Way - These principles guide everything we do—from how we work and make decisions to how we show up for each other.

• 💡 Be Customer Obsessed – Solve problems with empathy and creativity.

• ⚡ Move Fast, Learn Fast – Experiment, take action, and grow every day.

• 🎯 Own Your Impact – Think big, focus on what matters, and make decisions you stand behind.

• 🏆 Master Your Craft – Excellence fuels impact—show up, step up, and make your mark.

• 🏅 Win Together – Put goals over roles, lead with trust, and connect to our mission and each other.

What We Offer (United States)

• 💰 Ownership & Financial Security: Stock options + 401(k) with 4% match

• 🏥 Comprehensive Healthcare: Medical, dental, and vision coverage + FSA options

• ⏰ Paid Time Off: Flexible PTO + company holidays + designated focus periods

• 🤖 AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall. That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.

• 👶 Family Support: Up to 12 weeks of paid parental leave (after 6 months of service)

• 🛡️ Protection Plans: Life insurance + short/long-term disability coverage

• 🌟 Work Your Way: Work From Anywhere Month + meeting-free weeks yearly

• 🍽️ Workspace Perks: Meals provided, commuter benefits, team offsites, and Customer Days

• 💼 Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesday and Wednesday are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.

What We Offer (Canada)

• 💰 Ownership & Savings: Stock options + TFSA/RRSP with 4% company match

• 🏥 Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents

• ⏰ Paid Time Off: Flexible PTO + company holidays + designated focus periods

• 🤖 AI access, for real: We invest in builders and believe that curiosity shouldn't have a paywall. That means you'll have access to paid AI tools with minimal restrictions, so you can build, experiment, and level up your craft.

• 👶 Family Support: Maternity/Parental Leave EI top-up support offered (after 6 months of service)

• 🌟 Work Your Way: Work From Anywhere Month + meeting-free weeks yearly

• 🛡️ Protection Plans: Life insurance + short/long-term disability coverage

• 🍽️ Workspace Perks: Meals provided, team offsites, and Customer Days

• 💼 Our Hybrid Rhythm: We believe collaboration drives impact. That’s why Tuesday and Wednesday are our required in-office days—a time to move faster as a team, build deeper connections, make better decisions, and build together.

What to Expect During the Interview Process

• Meet the Talent Acquisition team, Kaityln S.

• Meet the Hiring Manager, Jenna B.

• Participate in a Talent Showcase

• Meet Cross-functional Partners

• Background Check + Offer Stage

• Welcome to the team, Homie 🎉

💜 Belonging at Homebase - We're committed to fostering a welcoming space where every Homie can be their full self. Experience comes in many forms—so if you're excited about this role, even if you don’t meet 100% of the qualifications, we encourage you to apply! 

Homebase will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance.

👋 Hey, We’re Homebase

Homebase is the everything app for hourly teams—built to simplify the day-to-day and superpower local businesses. With tools for scheduling, time clocks, payroll, communication, HR, and more, we help teams stay connected and in control. Today, over 150,000 small (but mighty) businesses rely on us to make work radically easier. Together, we’ve tracked over a billion hours for 2M+ workers—and we’re just getting started.

At Homebase, we celebrate diversity and are proud to be an equal opportunity employer. We welcome all candidates and do not discriminate based on any legally protected status. If you need accommodations during the hiring process, please let us know—we’re committed to ensuring fair and equitable access for all.