Senior Audience Marketing Manager

Marketing

Fin, now part of Salesforce, is on a mission to help businesses provide perfect customer experiences.

Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey, from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk, giving modern support teams one single system.

Together with Salesforce, the #1 AI CRM, where humans with agents drive customer success, we're building the future of customer experience. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword, it's a way of life. The world of work as we know it is changing, and we're looking for Trailblazers who are passionate about bettering business and the world through AI.

Ready to level up your career at the company leading workforce transformation in the agentic era? You're in the right place. Agentforce is the future of AI, and you are the future of Salesforce.

What's the opportunity?

We believe Marketing is undergoing a significant transformation, driven by (1) the changes AI is bringing to product development, (2) the new AI tools at a marketers disposal, and (3) a requirement for marketers to be more technical than ever before. We believe there is a new way of marketing emerging, and we’re hiring marketers to help us invent new and modern ways to market Fin.

The Senior Audience Marketing Manager owns the delivery of the audience strategy for key brand activations, events and product moments. This role is responsible for building and growing high-quality audiences, driving engagement, and delivering commercial outcomes for key activations such as Pioneer, Fin Labs, industry events, executive programs, product launches and drumbeat events.

The ideal candidate combines strategic planning, campaign execution, audience operations, and cross-functional coordination to deliver ambitious results. They work across tools like Hightouch, Marketo, Intercom, Luma and AI tools such as Claude to design audience journeys, run promotions, orchestrate follow-up, automate production and improve the systems to scale audience growth and engagement.

This role is highly strategic and cross-functional. Working closely with Brand Activations, Demand Generation, Field Marketing, Sales, Product Marketing, and Communications, this person delivers strategies to bring our most important events to life, by building and engaging high quality audiences, that result in increased brand awareness and commercial impact.

What will I be doing?

Audience acquisition for key brand activations

Lead audience acquisition strategy and execution for major activations including Pioneer, Fin Labs, industry events and product launches.
Translate event strategy into clear audience plans, campaign journeys, segmentation logic, and channel tactics.
Build and run multichannel journeys plans across email, paid, web, in-product, community and sales-assisted touchpoints to build and engage audiences.

Follow-through and pipeline conversion

Build personalized follow-up programs that extend event and campaign engagement into measurable new business impact.
Identify post-engagement opportunities and operationalize journeys that move prospects and customers to the next best action.
Partner with Sales, Demand Generation and GTM Analytics to surface high-value marketing signals, route priority audiences, and improve event-to-pipeline conversion.

Audience operations and campaign infrastructure

Own the operational backbone behind campaign delivery, including audience management, segmentation, journeys, and exclusions across systems like Marketo, Intercom, and Luma.
Manage and improve campaign operations, including building repeatable AI workflows that scale output.
Evolve campaign sophistication and effectiveness through data-backed improvements.
Deliver audience insights that inform and evolve the broader audience strategy.

Campaign execution and optimization

Deliver innovative promotion playbooks that leverage owned, paid, third party and community channels to acquire new audiences and exceed engagement targets.
Write, refine, and QA campaign messaging, from promotion to post-event follow-up, with tailored audience-specific journeys.
Coordinate campaign production across Design, Web, Marketing Operations and external partners to ensure high-quality, on-time delivery.
Run experiments and improve campaign performance through testing, segmentation, and better operational design.
Close the loop with reporting and insights, using campaign data to improve future audience growth and engagement.

Cross-functional leadership

Partner closely with Brand Activations, Marketing Ops, Field, Sales, Product Marketing, Design, and external agencies to deliver multichannel campaigns..
Act as a proactive program owner who identifies gaps, proposes solutions, and keeps complex cross-functional work moving with clarity and high standards.

Success metrics

ICP and buyer archetype audience growth.
Increased commercial impact of brand activations.
Set and exceed ambitious audience targets.
Increase operational efficiency and accelerate workflows with AI-enabled tooling.

What skills do I need?

5+ years of strong lifecycle, campaign, demand generation, audience or digital community marketing experience, ideally spanning email, in-product, paid, and event-related journeys.
Excellent communicator, across written, verbal and presented formats.
Excellent operator with high attention to detail, strong documentation habits, and the ability to manage many moving parts without losing quality.
Strategic thinker who can turn ambiguous business goals into clear campaign plans and scalable systems.
Strong cross-functional partner who effectively influences both technical and non-technical stakeholders.
Data-driven and experimentation-minded, with a bias toward testing, iteration, and measurable business impact.

#LI-Hybrid

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. At Fin, we want to give people what they need to do the best work of their careers. Our benefits and programs are designed to support your health and wellbeing, your family, your time away from work, and your financial future. Offerings vary by location in line with local practices and requirements. Learn more about working at Fin and the benefits we offer at fin.ai/careers. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

Policies

Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Fin. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

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