Senior Product Marketing Manager

Marketing

Fin, now part of Salesforce, is on a mission to help businesses provide perfect customer experiences.

Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey, from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk, giving modern support teams one single system.

Together with Salesforce, the #1 AI CRM, where humans with agents drive customer success, we're building the future of customer experience. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword, it's a way of life. The world of work as we know it is changing, and we're looking for Trailblazers who are passionate about bettering business and the world through AI.

Ready to level up your career at the company leading workforce transformation in the agentic era? You're in the right place. Agentforce is the future of AI, and you are the future of Salesforce.

What's the opportunity?

At Fin, we believe AI agents and human support teams will work symbiotically as one team in one system, increasingly directed by AI, with humans elevated to higher-level roles and engaging directly with customers only in complex, high-stakes moments. So we built Fin to be natively integrated with the Intercom helpdesk, and are completely rethinking what a Helpdesk product should be when Agents do 90%+ resolution. We’re also building exciting new products and capabilities around how human teams collaborate with, are assisted by, and supervised by the AI agent so that they can deliver great customer experiences.

This PMM role will lead PMM for our Intercom helpdesk, loved by over 30k customers, and lead on how to market new capabilities that help human support teams deliver great experiences, with help and guidance from AI Agents. You'll shape how we talk to the 25,000+ businesses already using Intercom, build the narrative for an AI-first helpdesk era, and establish Intercom as the obvious choice for teams who want their AI agent and their human support layer working as one

You'll work directly with product, engineering, sales leadership, and the wider marketing team. This is a builder role for someone who wants to work fast, think from first principles, and help shape the future of PMM at Fin

What will I be doing?

Shape the ICP and audience for the Intercom helpdesk and additional products for teams - who we're talking to, what their pains are, and what makes them choose us
Own core messaging and drive cross-functional alignment on what we're saying, why, and how it shows up everywhere - from the website to the sales deck to the customer email
Define and build the external narrative for the AI-first Helpdesk - what it means, why it matters, and why Fin is uniquely positioned to deliver it - and bring it to market in a way that reshapes how buyers think about the category
Partner with Product, GTM and Lifecycle on how we communicate product investment and progress to existing customers - turning roadmap momentum into customer confidence that retains and expands accounts
Build crisp, high-impact enablement that sales and customer success teams actually use to sell with confidence. Work closely with GTM teams to ensure messaging lands with the customers who need to hear it most
Be deeply customer-obsessed - sit with customer support teams, study how they evaluate and adopt, and turn signal into clear insight that shapes what we say
Lead launches and go-to-market moments for new products and capapbilties releases, working across the company to deliver impactful launch moments that drive mindshare and pipeline
Create high-quality core PMM assets yourself: web pages, first call decks, narratives and scripts launch materials. And maintain the core ‘brain’ of PMM context that feeds our AI-first approach

What we're looking for

This role is for someone who is a hybrid: part strategist, part storyteller, part technologist. You move between customer insight, product detail, competitive analysis, and creative expression without friction.

You've done this before

5+ years in product marketing, ideally in B2B with a track record of shaping how complex products are understood in market
You've owned a core product area end-to-end - from ICP and positioning through to launches and field enablement
You've worked in fast-moving environments where the product ships faster than the messaging can keep up - and found a way to move at that pace without losing quality
Experience with customer retention or expansion motions is a strong plus

You think and write with precision

Excellent written communication - you write crisp briefs, sharp narratives, and synthesis memos that drive alignment
Strong editorial judgment - you know the difference between a sharp positioning statement and marketing language that means nothing
You push back on vague claims and force specificity - in your own work and in others'

You're product-obsessed and technically engaged

You read the docs, use the product, and dig into the tech before you craft a single message
You're genuinely curious about AI - not just as a talking point, but as something you think about, experiment with, and engage with constantly
You use AI tools fluently in your own work and are always looking for new ways to move faster and think sharper

You operate at the intersection of strategy and execution

- You don't hand off strategy and wait - you take it all the way to the asset, the launch, the field
- Strong judgment and the ability to work independently on large, high-stakes initiatives
- A systems thinker who builds messaging architectures and frameworks others can use, not just one-off assets
- You work well across functions, build trust quickly, and make the people around you more effective

Attributes we're looking for

Ambitious and competitive - you set a high bar, think big, and want to win. You'll go the extra mile and you're motivated by building something that leads the market.
Confident and decisive - you back yourself, optimise for progress over consensus, and value momentum. You ask for forgiveness, not permission.
Curious and intellectually engaged - you're always learning, experimenting, and asking why. You keep up with AI's pace and use it to improve how you work.
Tasteful and creative - you understand what connects emotionally with people and draw on design, culture, and craft to create ideas that resonate.
Impatient and change-oriented - you hate slow and work to fix the root cause. You thrive in ambiguity and love building something new.

Benefits

We are a well-treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us!

Competitive salary and equity in a fast-growing start-up
We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
Regular compensation reviews - we reward great work!
Unlimited access to Claude Code and best-in-class AI tools; experimentation & building is encouraged & celebrated.
Pension scheme & match up to 4%
Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
Flexible paid time off policy
Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too
MacBooks are our standard, but we also offer Windows for certain roles when needed

#LI-Hybrid

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. At Fin, we want to give people what they need to do the best work of their careers. Our benefits and programs are designed to support your health and wellbeing, your family, your time away from work, and your financial future. Offerings vary by location in line with local practices and requirements. Learn more about working at Fin and the benefits we offer at fin.ai/careers. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

Policies

Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Fin. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.