CUSTOMER MARKETING MANAGER
Massy - France
Founded in 2000, Ivalua is a leading global provider of cloud-based procurement solutions.
COMPANY OVERVIEW
At Ivalua we are a global community of exceptional professionals, who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration.
We achieve this through our leading cloud-based spend management platform that empowers hundreds of the world's most admired brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG (environmental, social, and corporate governance) performance, lower risk, and improve productivity. Driven by our passions and fueled by our shared ambitions, we empower and challenge each other to create meaningful experiences for our colleagues, customers, partners, and communities.
Learn more at www.ivalua.com. Follow us on LinkedIn
THE OPPORTUNITY
ROLE:
Ivalua is looking for a hands-on Customer Marketing Manager to own customer marketing execution across 3 geographies. Reporting to the Director of Customer Marketing, this is the person who supports strategy building, plan writing, and turns it into activity: the campaigns and assets our customers engage with, the relationships that turn users into advocates, the stories that prove our value, and the tactics that grow revenue inside the accounts we already have.
You will own our customer journeys end to end, including advocacy, reference curation, and digital and demand generation into the install-base. You will work closely with Customer Success, Sales, Product Marketing, and Digital Marketing to keep a consistent voice of the customer running through everything we do.
This is a role for someone who runs on data. You will use customer, product usage, and pipeline data to decide who to target, what to build, and where to invest (media, networks, audiences, vertical, etc.)—and you will hold yourself accountable to hard numbers on adoption, advocacy, and expansion. Instinct matters, but the plan is built on evidence.
You will partner with your Customer Marketing, Field Marketing, Partner Marketing, and Strategic Account Management to understand analytics and support ABM enhancement, our engagement model, governance, and measurement.
WHAT YOU WILL DO WITH US
360° including Customer Experience
- Own globally delivered nurture and upsell programs: Plan, manage, and execute customer programs end-to-end, liaise with Event Marketing, direct promotion flows and messaging around strategic priorities, and pursue white space to support a 360° and consistent progressive customer journey.
- Support traffic to key events (e.g. Ivalua Now), post-event engagement, and lead management: Partner with Sales and Customer Success to fill the room with the right customers and prospects, and tie every event attendance to clear pipeline, adoption, or advocacy outcomes.
- Support and value ABM strategy: Within ABM project team, be part of key segment definition, support 1:1 and cluster planning and maintenance, and create governance structure (cadence meetings, analytics collection, regular workshops, etc.)
- Develop value and visibility of reference base: Curate, nurture, and manage a healthy pipeline of reference customers, advocates, and speakers, and keep the reference program organized and responsive for sales and analyst relations.
- Voice of the customer: Act as a connector between markets and internal teams, surfacing your program feedback and success signals to Product Marketing, Product, and Customer Success.
Demand Generation in the Install Base
- Generate expansion demand: Design and run campaigns that drive cross-sell and upsell within existing accounts — nurtures, webinars, in-product and email programs, and event follow-up that create qualified expansion opportunities.
- Target with data: Use whitespace, product use cases, and account health data to identify the highest-propensity expansion accounts and prioritize where to spend effort.
- Partner on pipeline: Work with Sales, Customer Success, and Demand Gen to target the right accounts and modules, hand off leads cleanly, and track influenced pipeline.
- Segment & personalize: Tailor messaging and offers to executive, business, and practitioner personas based on where each account is in its adoption journey.
Data, Analytics & Reporting
- Measure what matters: Define the metrics that matter for each program — digital moves and event ROI, advocacy participation, content usage and format development, influenced and sourced pipeline — and report on them clearly to leadership.
- Turn data into decisions: Analyze customer, engagement, and pipeline data to spot patterns, test hypotheses, and reallocate effort toward what works. Treat every program as a measurable experiment.
- Build the dashboards: Own the reporting for North American customer marketing, keeping performance visible and current in tools like the CRM, marketing automation platform, and spreadsheets or BI dashboards.
- Cross-functional execution: Collaborate daily with Customer Success, Sales, Product Marketing, and Corporate Communications to deliver coordinated customer marketing across North America.
YOUR PROFILE
If you have the below experience and strengths this role could be for you:
- Experience: 6+ years of B2B marketing experience, with a strong core in customer marketing, advocacy, digital or lifecycle marketing at an enterprise SaaS company.
- Digital marketing (email, web, media and social media): Proven, hands-on experience planning and running cross-media, programmatic campaigns from very opportunistic tactics to longer term nurturing.
- Account Based Marketing experience: Comfortable with “reverse planning”’ approach, starting from clients, with early partnership in marketing operations with Sales, with evergreen results monitoring.
- Relationship Builder: A track record of building genuine relationships with enterprise customers and turning them into references, advocates, and speakers.
- AI savvy: Demonstrated ability to employ, accelerate your tasks, expand your knowledge or campaign visibility with available AI capabilities in your environment, ability to prompt and clearly define agents setting.
- Demand Gen Instinct: Experience running campaigns that generate demand and expansion pipeline from an existing customer base, and comfort working alongside Sales toward revenue goals.
- Data & Analytics: Genuinely comfortable with data — you can segment an account base, read a pipeline report, build and interpret dashboards, and use metrics to defend decisions. Fluency with CRM, marketing automation, and spreadsheets or BI tools is expected.
- SaaS Knowledge: Understanding of enterprise customer journeys, ideally in SaaS, procurement, or supply chain technology environments.
- Execution & Ownership: Highly organized, detail-oriented, and able to run multiple programs at once in a fast-moving environment.
- Language Skills: Fluency in English and French is required.
- Education: Preferred University degree in Marketing or equivalent experience with proven skills in customer marketing.
WHAT HAPPENS NEXT
If your application fits this specific position’s needs, our skilled Talent team will reach out to schedule an initial screening call. Get one step closer to achieving your goals – apply today!
Our Talent team will guide you through every step of the interview process - from preparation to completion. They're here to support you!
Our recruitment process is designed to assess your competencies through a series of personalized interviews with internal stakeholders relevant to the role.
Interviews will be conducted virtually via video or on-site with face-to-face meetings.
LIFE AT IVALUA
- Hybrid working model (3 days in the office per week)
- We're a team dedicated to pushing the boundaries of product innovation and technology
- Sustainable Growth, Privately Held
- A stable and cash-flow positive Company since 10 years
- Snacks and weekly lunches in the office
- Feel empowered to pursue your goals with improved team collaboration and increased creativity/productivity
- Unlock and unleash your full professional potential with our exceptional training and career development program
- Join a dynamic and international team of top-notch professionals who are experts in their respective fields. Collaborate with like-minded individuals who are deeply passionate and highly motivated about their work. Experience a truly diverse and inclusive work environment where your unique contributions are highly valued
- Regular social events, competitive outings, team running events, and musical activities,
- Comparably recognized Ivalua for the following (https://www.comparably.com/companies/ivalua):
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United by our values we embrace diversity and equity in the broadest possible sense to create an inclusive workplace. To help our customers make supply chains more efficient, sustainable and resilient, we rely on a global team with a variety of backgrounds, skills and views. We believe in equal opportunity and in diversity as a driver of innovation that cultivates a spirit of inclusiveness, creates a productive and fun place to work, and provides fulfilling career opportunities for all Ivaluans. https://www.linkedin.com/company/ivalua/about/
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