Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations. Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment. Join us and become a part of a company that is shaping the future of technology. At LG, we strive to make Life Good for Everyone.
What we can offer:
A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that will set you up for success.
We offer an environment that enables colleagues to demonstrate their capabilities, focus on their work and create value. At LG, you're encouraged to take a creative and individual approach to challenges with strong emphasis placed on performance and skill—and equal, merit-based opportunities across the board. We want our colleagues to grow with our global business. That's why we deliver sure rewards for exceptional performance and offer industry-leading benefits. Come join the team!
The Opportunity:
LG Electronics is seeking a strategic and results-driven Senior E-commerce Merchandising & Operations Manager to drive the overall strategy, planning, and execution of merchandising and operations of the Home Appliances Kitchen categories on our D2C channels. This role will ensure that the online shopping experience is compelling, intuitive, and optimized for conversion and revenue growth. The ideal candidate will have a strong understanding of digital merchandising, user experience, and data analytics. The candidate must be able to build strong relationships, effectively navigate ambiguity, and make decisions based on customer experience and business objectives. This role plays a key part in driving online sales performance through operational excellence, data-driven merchandising, and flawless execution of go-to-market initiatives.
Merchandising Strategy
- Develop and implement the merchandising strategy for the home appliance kitchen categories to achieve online sales goals.`
- Drive eCommerce sales through innovative, effective and profitable marketing/merchandising programs and strategies.
- Align online merchandising efforts with overall company goals, seasonal demand and product launches.
- Optimize product placement and categorization for improved discoverability and navigation.
- Partner with Business Units to prioritize high-impact initiatives and ensure accuracy of promotional offers and site placements.
Promotions and Campaigns
- Collaborate with ecommerce sales teams to design and execute effective online promotional campaigns and (exclusive/early) product launches to achieve revenue goals.
- Develop sales, marketing and campaign strategies for seasonal selling programs, new product launches, etc. for the assigned categories.
- Evaluate the effectiveness of promotions and adjust strategies to maximize ROI.
Site Operations & Process Management
- Maintain operational trackers, SKU lists, and promotional calendars to ensure transparency and accuracy
- Identify and drive process improvements to increase efficiency and reduce operational errors.
- Ensure compliance with all eCommerce operational policies, including data accuracy, testing, and change control.
- Collaborate with cross-functional teams to ensure on time and error-free launch of all programs.
Data Analysis and Optimization
- Analyze sales data, customer behavior, and web analytics to identify trends and opportunities
- Use insights to make data-driven decisions for improving product assortments, promotions, and merchandising tactics.
- Monitor key performance indicators (KPIs) and implement strategies to enhance conversion rates and average order value.
- Identify opportunities for improvement and recommend actionable strategies based on data findings.
- Work with analytics team for deeper analysis as needed.
- Translate performance trends into data-driven recommendations that improve the overall shopping experience and business results.
Customer Experience
- Drive continuous improvement of the path to purchase journey to increase conversion rates.
- Utilize data-driven insights to identify opportunities for improvement in functionality, navigation and overall user experience.
- Collect and analyze consumer insights to help develop the sales funnel and product roadmap that delivers a best-in-class online user experience.
- Run test and learn initiatives to drive aggressive business goals.
- Provide valuable market intelligence by frequently documenting and analyzing the merchandising and product strategies of best-in-class eCommerce companies.
Qualifications:
- Bachelor’s degree in Marketing, Business, eCommerce, or a related field.
- 10+ years of experience in online merchandising or related work experience.
- Strong business acumen and ability to connect tactical execution to overall sales and growth objectives.
- Knowledge of eCommerce best practices, trends and digital marketing tactics.
- Familiarity with SEO principles, on-site search optimization, and A/B testing principals.
- Experience with e-commerce platforms (e.g., Shopify, Magento) and content management systems.
- Hands-on experience using Google Analytics 4 (GA4), Tableau dashboards and Excel/Sheets for reporting and analysis.
- Proven ability to manage multiple priorities, meet deadlines, and deliver under pressure.
- Creative mindset with a keen eye for detail and aesthetics.
- Entrepreneurial, passionate about consumer experience and savvy about managing business goals.
- Strong interpersonal and relationship management skills & ability to work with cross-functional teams and key stakeholders.
- Strong analytical, problem solving, and decision-making skills.
- Excellent communication skills (verbal and written) and comfortable presenting in large groups to.
- Ability to adapt in a fast-paced collaborative environment.
- Strong proficiency in Microsoft Excel and PowerPoint.
- Passion for consumer electronics, appliances, and digital retail innovation.
#LI-DR1
Recruiting Range
$140,000—$175,000 USD
Benefits Offered Full-Time Employees:
- No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.
- Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.
- Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.
- Performance based Short-Term Incentives (varies by role).
- Access to confidential mental health resources to help you and your loved ones improve your quality of life. Personal fitness goal incentives.
- Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.
- Group Rate Life and Disability Insurance.
Benefits Offered Temporary/Contractors:
- Eligible for the relevant benefit programs offered through our partner agencies.
Privacy Notice to California Applicants
Applicants who need assistance or a reasonable accommodation during the hiring process may contact our team by phone at: 973-477-7090 or support@lg4me.freshdesk.com. This email and phone number will only reply to accommodation requests and is not intended for general employment inquiries.
All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
In addition to the above, LG believes that pay transparency is a key part of diversity, equity, and inclusion. Our salary ranges take into account many factors in making compensation decisions including but not limited to skillset, experience, licensure, certifications, internal equity, and other business needs. While we consider geographic pay differentials in final offers, because we operate in many geographies where applicable, the salary range listed may not reflect all geographic differentials applied.