The Director of Social Media is primarily responsible for leading the strategy, execution, and growth of YouVersion’s social media presence, representing the ministry and the YouVersion Family of Apps across multiple global platforms. This role oversees the social media team responsible for creating compelling, relevant, and platform-specific content that expands our reach, deepens engagement, and ultimately points people back to God’s Word.
This role will partner hand-in-hand with YouVersion’s global hubs, helping shape the global social media strategy while empowering each hub to develop its own local expression. This role will partner closely with regional leaders to ensure each hub’s social presence aligns with YouVersion’s mission, voice, and values, while honoring local cultures, languages, and audiences.
YouVersion was created by the local church in 2007 and remains a ministry of Life.Church today. At Life.Church, our mission is to lead people to become fully devoted followers of Christ. Our team is committed to reaching people worldwide through innovative technology. And YouVersion is one of the ways we get to do that. Life.Church is a multi-site Christian church meeting in the United States and globally at Life.Church Online.
What You’ll Do
- Drive the global social media strategy across all platforms(e.g., Instagram, TikTok, Facebook, X, YouTube, etc.)
- Identify new platform opportunities, emerging trends, and cultural moments that align with YouVersion’s voice and mission.
- Oversee the creation and curation of high-quality, on-brand content tailored to each platform and audience that point people back to God’s Word.
- Ensure consistent messaging that reflects YouVersion’s mission and values while allowing for localized storytelling and cultural resonance.
- Maintain a consistent and agile presence across platforms, with the ability to pivot in real time.
- Track, analyze, and report on key performance metrics across platforms—including engagement, reach, and growth.
- Translate social media data into actionable insights that demonstrate ministry impact and inform future strategies.
- Share learnings across global teams to continuously improve our collective reach and effectiveness.
- Work closely with YouVersion Global Hubs to support the development and direction of localized social media strategies.
- Provide ongoing coaching, collaboration, and guidance to regional social media leads to ensure alignment with global goals.
- Foster a strong sense of unity, shared learning, and mutual support across the global social team.
- Lead and develop the YouVersion social media team to support team initiatives and goals.
- Set clear goals, KPIs, and workflows to keep the team aligned, efficient, and energized.
- Empower the team to respond quickly to emerging opportunities with creativity and clarity.
Skills Needed to Succeed
- Excellent verbal, written, and interpersonal communication skills to foster relationships with the ability to lead through influence and collaboration.
- Ability to self-motivate, make independent decisions, and solve problems.
- Maintain flexibility and initiate the creation of new processes and project strategies.
- Strong leadership skills and understanding of developing and guiding others.
- Deep understanding of platform-specific best practices, content trends, and analytics tools.
- Strong creative instincts and ability to align brand voice with cultural relevance.
- High School Diploma or GED.
- 7+ years of experience in social media marketing, digital content, or a related field, with at least 3 years in a leadership role.
- Proven success in leading social teams and developing strategies across multiple platforms.
- Experience working across international teams or managing global social media efforts is highly preferred.
Benefits We Offer
- Paid parental leave, including maternity, paternity, and adoption leave.
- Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons.
- Innovative and comprehensive Medical, Dental, and Vision insurance that provides team members with useful resources and savings to navigate their holistic health.
- Life insurance policy provided for all staff members at 2x annual salary at no cost. Additional life insurance coverage is available to purchase.
- Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members.
- Comprehensive wellness and mental health benefits allow staff to proactively invest in their physical and emotional health.
- Generous 401(k) retirement plan allowing a team member to have up to 12.5% (including employee contribution, employer match, and employer discretionary contribution) contributed into their account in their first year. It doesn’t stop there—the more years on staff, the greater the investment!
- $160 annually in development dollars for team members to invest in their professional growth.
- Casual dress and work environment.
- And much more!
Our Beliefs, Culture, and Commitment to Diversity
At Life.Church, every staff member, and intern is a minister and is expected to engage in the church's ministry fully. We consider ministry readiness and an individual’s capacity to represent Life.Church’s beliefs as a minister during the selection process for all staff and intern positions. An essential function within every position held by a staff member or intern at Life.Church is to uphold and represent the beliefs of Life.Church.
Learn more about what we believe at Life.Church.
While we unite around our mission, we know unity doesn’t mean uniformity. Our calling is too great, and our mission is too important not to be intentional about strengthening our team through diversity. We know that diverse perspectives in race, ethnicity, background, age, and gender are essential to reaching the world for Christ. To learn more about how we strengthen our team through diversity,
visit our careers page.
All data collected in our application process, from resume collection to application questions, is used for recruitment purposes only.