LiveView Technologies · Seattle
MarketingMarketingFullTime
As the Senior Director of Field Marketing, you will architect the engine that brings LVT’s hardware-enabled SaaS solutions to life in the physical world. Leading a multi-pillar team across Field ABM, Events, and Partner Marketing, you will bridge the gap between high-level brand strategy and localized revenue generation. This is a high-impact leadership role designed for a strategic operator who can harmonize complex channel ecosystems with high-touch enterprise plays. You will serve as the primary liaison to Sales leadership, ensuring our field presence is not just visible, but a primary driver of high-fidelity pipeline.
This role is based in-office out of our Headquarters in American Fork, Utah, or our office in Seattle, Washington.
Multi-Pillar Team Leadership: Provide daily strategic direction and coaching to the heads of Field ABM, Events, and Partner Marketing, ensuring their sub-functions operate as a unified engine rather than in silos.
Segment-Aligned ABM Orchestration: Collaborate with the Field ABM and Sales teams to design and deploy bespoke "1:1" and "1:few" marketing plays for high-value accounts, ensuring direct and channel sales teams have tailored touchpoints to delight our "Must-Win" accounts.
End-to-End Trade Show Excellence: Collaborate with the Events, Brand, and Product Marketing teams to ensure flawless physical execution at our “1:many” trade shows, from booth logistics and technical setup to real-time lead capture and immediate follow-up workflows.
Channel Ecosystem Activation: Collaborate with the Partner Marketing and Channel Partner teams to maximize the impact of the channel partner network, utilizing MDF (Market Development Funds) to scale event reach and co-branded ABM initiatives.
Sales & Marketing Synchronization: Act as the primary liaison between Marketing, Direct Sales, and Channel Sales leadership to align field activities with quarterly revenue targets, sales segment priorities, and tiered account focus.
Budget & ROI Management: Maintain responsibility for the multi-million-dollar field and events budget, prioritizing high-yield investments and cutting low-performing activations based on data-driven insights.
SaaS/HaaS Demo Strategy: Partner to refine the in-person demo experience for how our physical security hardware and software show in the field for 1:1, 1:few, and 1:many touchpoints, ensuring every demo creates a premium, high-fidelity experience for prospects.
Pipeline & Revenue Attribution: Rigorously track all field and event activities within the CRM, ensuring every ABM, Event, and Partner play is accurately attributed to pipeline generation and revenue.
Multi-Functional Leadership: 8–10+ years of progressive marketing experience, with at least 3 years in a leadership capacity. You have a proven ability to manage a diverse organization consisting of Field Marketing, Events, and Partner/Channel functions.
Hardware-Enabled SaaS Expertise: Direct experience in marketing a hybrid “hardware + software” product, or marketing in the Physical Security or IoT industry.
Mastery of High-Touch Strategy: A documented track record of architecting and owning a comprehensive ABM strategy that resulted in measurable pipeline growth within prioritized Enterprise accounts.
Channel Ecosystem Savvy: Deep experience owning or working in lockstep with Channel Partner Marketing, including the strategic allocation and management of Market Development Funds (MDF).
Financial & Analytical Acumen: You act as a business owner who can translate marketing spend into financial outcomes, comfortable presenting "Sourced vs. Influenced" pipeline data to executive leadership.
Operational Excellence: You possess the executive presence to lead high-level strategy and the technical "scrappiness" to ensure physical field units and software demos are executed flawlessly.
Collaborative Influence: A natural bridge-builder who can align the needs of a fast-paced Sales organization with the long-term vision of a Product and Brand team.