Vice President, Product Marketing

LVT · Salt Lake City

Marketingposted 2mo ago

ABOUT LVT

LVT is redefining how businesses operate in the physical world, moving beyond traditional security solutions to deliver AI-driven, actionable intelligence that makes sites smarter, safer, and more secure. Since pioneering our first mobile, solar-powered units, our commitment to scrappy, hands-on innovation has made us an established leader and one of the fastest-growing companies in intelligent site technology. We are building the next generation of solutions—from our physical units in the field to a powerful Agentic AI platform—that allows our customers to gain unprecedented visibility and control over safety, compliance, and operations. This is your chance to join a cutting-edge team that isn't just watching the world change, but actively building the technology that is changing it.

We’re a team that’s focused on growth and innovation, and we’re proud that our crew, products, and leadership are being recognized for it.

A Top-Tier Growth Company: Named one of the Financial Times’ Fastest Growing Companies 2025 and #10 on the Inc. 5000 Rocky Mountain Regional list for 2025.
Innovative Leadership: Our CEO, Ryan Porter, was named an EY Entrepreneur of the Year 2025, and our CTO, Steve Lindsey, was inducted into the Silicon Slopes CTO Hall of Fame in 2024.
Product & Software Excellence: We were named one of The Software Report’s Top 100 Software Companies of 2023 and are a winner of the Security Today Govies Award for 2025.

ABOUT THIS ROLE

As the Vice President, Product Marketing, you will be the primary architect of LVT’s market authority. This is a high-impact leadership role for a strategist who thrives on the intersection of technical innovation and elite storytelling. You will own our corporate narrative, translating complex AI-driven hardware and software capabilities into compelling value propositions that resonate from the C-suite to the field. Balancing strategic individual contribution with the leadership of a high-performing small team, you will define our market positioning, evolve our pricing strategies, and serve as a vital bridge between Product, Marketing, and Sales.

ROLE RESPONSIBILITIES

Corporate Narrative & Thought Leadership: Own the LVT "story," developing the executive-level messaging and keynotes that position LVT as the undisputed leader in intelligent site technology.
Strategic Pricing & Packaging: Lead the research and execution of sophisticated pricing models that reflect our value delivery and maximize market share.
Sales Influence & Enablement: Build deep trust with Sales leadership, providing the strategic ammunition and market insights required to win complex, high-stakes deals.
Market Intelligence: Conduct deep-dive competitive analysis and market research to identify whitespace opportunities and guide the long-term product roadmap.
Cross-Functional Bridge: Serve as the "voice of the market" to Product teams, ensuring our development cycle is aligned with customer pain points and economic buyers.
Team Leadership: Manage and mentor two Product Marketers, fostering a culture of scrappiness, technical curiosity, and excellence in execution.
Open-Scope Innovation: Identify organizational gaps and "fix what is broken," creating new processes or collateral where none exist to scale our impact.

OUR IDEAL CANDIDATE

Experience: 10+ years in Product Marketing, with significant experience in B2B SaaS, IoT, or complex technical hardware/software environments.
The Executive Communicator: You are a gifted storyteller who is comfortable on a keynote stage or in a boardroom, capable of simplifying the complex into the profound.
The Sales Ally: You understand that Product Marketing exists to fuel revenue; you have a proven track record of influencing sales leaders and changing their perspectives through data and narrative.
Technically Curious: You don’t need to be an engineer, but you are fascinated by how things work—from hardware sensors to Agentic AI—and you enjoy translating that tech into "business-speak."
Strategic & Analytical: You have mastered the art and science of pricing, packaging, and market segmentation.
Scrappy Creator: You aren't looking for a "maintenance" role; you are energized by the opportunity to build a function from the ground up and fix inefficiencies.
Proven Leader: You have experience managing direct reports and know how to empower a team to deliver high-quality work in a fast-paced environment.

COMPENSATION

The beginning annual salary range for this role is $235,800.00 - $275,100.00 USD and is determined by location, job-related experience, and education/training. Your total earning potential is amplified by a bonus structure tied to meeting goals, and you will become an owner from day one through our employee equity program.

BENEFITS

We believe you do your best work when your whole life is supported. We invest in our crew’s health, families, and financial futures with a benefits package designed to support you inside and outside the office. Full-time benefits include, but not limited to: Comprehensive health, dental and vision coverage, retirement benefits (401k match up to 4%), and flexible PTO.

LVT IS PROUD TO BE AN EQUAL OPPORTUNITY EMPLOYER. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. All candidates must pass a drug screening and background check upon employment. Some roles may also require passing a federal background check and fingerprinting. Must be authorized to work in the U.S. If reasonable accommodation is needed to participate in the job application or interview process, and/or to perform essential job functions, please reach out to your recruiter.