Mendix · Boston
MarketingMarketingRemoteFull-timeposted 6w ago
Vice President, Customer Marketing
Role Overview
Siemens Digital Industries Software is looking for a Vice President of Customer Marketing to join a specialized growth team to lead the strategy, team and operating model for how Intelligence Center X, Siemens agentic enterprise system, engages, grows and learns from its customers across the full lifecycle. This leader will oversee customer advocacy and storytelling, digital and in-person community programs, lifecycle marketing and customer insight measurements to strength retention, adoption, expansion and market credibility.
This role sits at the center of the customer experience, partnering closely with Product, Product Marketing, Solutions Marketing, Brand, Field and Sales.
This leader will turn customer voice and customer proof into strategic assets for the business, while building the programs and measurement systems that deepen engagement and inform go-to-market priorities. including positioning, launches, releases, competitive positioning. This role will work cross-functionally to support analyst engagements and sales enablement. This role creates the strategic product marketing foundation that the rest of the Growth org, regional teams, and customer-facing functions build on to drive consistent, differentiated go-to-market execution.
Key Responsibilities:
Customer Advocacy and Proof
Own the customer advocacy strategy, including customer stories, references, testimonials, speakers, advisory relationships, and proof-point development
Build a scalable customer story engine that supports brand, demand generation, field marketing, analyst relations, and sales
Partner with Product Marketing and Solutions Marketing to ensure customer proof is translated into compelling platform, industry, and use-case narratives
Develop programs that identify, nurture, and activate advocates across strategic accounts, regions, and industries
Community Strategy and Engagement
Lead the vision and execution for customer community across digital and in-person formats, including online communities, executive programs, user groups, events, and peer engagement experiences
Create community programs that strengthen belonging, customer connection, product enablement and engagement, and thought leadership
Partner with Field, Events, and client-facing teams to design high-value experiences that bring customers together around shared challenges, best practices, and innovation
Establish goals and programs for community growth, participation, engagement quality, and business impact
Lifecycle Marketing and Customer Growth
Own lifecycle marketing strategy across onboarding, adoption, expansion, renewal support, and customer education
Build targeted customer journeys, programs, and content that help customers realize value faster and increase long-term product adoption and loyalty
Partner with Product and Revenue teams to align lifecycle motions with customer milestones, usage patterns, and commercial opportunities
Ensure lifecycle programs are coordinated with community, advocacy, and education efforts so customers experience a cohesive journey rather than disconnected touchpoints
Measurement and Customer Insight
Own the marketing-led customer listening and insight framework, including NPS, engagement signals, and related measures of customer health and perception
Partner with other teams to synthesize customer feedback, advocacy signals, and program performance into actionable recommendations for messaging, customer experience, and go-to-market strategy
Build dashboards, operating rhythms, and reporting that connect customer marketing efforts to retention, expansion, advocacy, and brand outcomes
Use customer insight to influence lifecycle priorities, community investments, content strategy, and executive decision-making
Leadership and Team Management
Build, lead, and develop a high-performing Customer Marketing organization spanning advocacy, community, lifecycle marketing, and customer insights
Define clear roles, priorities, and operating rhythms across the function, ensuring strong collaboration with Customer Success, Product, and the broader Marketing organization
Establish scalable processes, governance, and success metrics that enable customer marketing to operate as a strategic growth function
Qualifications
Required
12–15+ years of experience in B2B SaaS or enterprise technology marketing, with significant leadership experience in customer marketing, lifecycle marketing, advocacy, community, or related functions
Proven success building customer advocacy, customer story, or reference programs that support both retention and revenue goals
Strong experience leading lifecycle marketing and customer engagement programs across onboarding, adoption, expansion, and renewal stages
Experience building or scaling customer communities, including digital community programs and in-person engagement models
Strong command of customer listening and measurement approaches, including NPS, sentiment, engagement, and related performance indicators
Demonstrated ability to work cross-functionally with Product, Sales, Brand, Field, and Product Marketing
Experience leading teams, setting strategy, and operating effectively in a complex, matrixed enterprise environment
Exceptional storytelling, executive communication, and program leadership skills