Director of Sales

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

As the Director of Sales, you will lead a high‑performing, competitive sales team and drive execution across a dynamic market landscape. You will build and strengthen strategic relationships with distributors and key customers, ensuring flawless market execution and sustained business growth.  As a core member of the Business Unit Leadership Team, you will set the standard for leadership, urgency, and operational excellence—championing a culture of accountability, performance, and relentless drive.

The Impact You'll Make:

•  Manage staff in maximizing the sale and distribution of all company products in the assigned region through the establishment and appropriate execution of local and national sales programs.
• Develop and ensure the execution of national and regional account strategies for all company products and achieve sales, profit and market share objectives for all national and regional accounts and/or programs.
• Monitor market, retailer activity to develop the most cost-effective strategies in order to drive volume and profitability through increased penetration and promotion. Develop, manage and maximize partnerships to drive improved performance.
• Ensure the team understands and adheres to Company standards and operating procedures.
• Develop and use objective tools, information and feedback in order to establish region and area performance goals and results.
• Conduct business performance reviews with distributors/Bottlers in order to track, monitor and adjust efforts and produce desired outcomes in all key business segments.
• Establish partnerships with our marketing department to ensure the development of required sales tools and programs. Ensure team executes on designed programs.
• Manage relationship for strategic sales strategy with National Sales and Regional Account Management Teams.
• Assist in development of the Annual Business Plan, with ultimate ownership of the Plan
• Set, communicate and manage performance expectations, monitor and appraise employee job results and performance in order to develop, counsel or provide corrective action. Provide information, educational opportunities and experiential growth opportunities in order to develop staff.
• Build a diverse organization that reflects the marketplace; inspires team through effective leadership.

Who You Are:

• Prefer a Bachelor's Degree in the field of -- Business Administration, Marketing, Economics, Communications or related field of study
• Additional Experience Desired: More than 5 years of experience in beverage industry, Consumer Packaged Goods (CPG) 
• Additional Experience Desired: More than 5 years of experience in managing people, collaborating within a team.
• Computer Skills Desired: Proficient in Microsoft applications with understanding in formulas, templates and formatting
• Additional Knowledge or Skills to be Successful in this role: Knowledge of effective sales techniques and training strategies. Understanding of sales metrics and data-informed decision making.