MrBeast · New York
Marketingposted 4mo ago
Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast, the most watched person in the world. Renowned for revolutionizing digital content creation, Beast Industries encompasses a diverse portfolio of ventures that extend far beyond its origins on YouTube. With a mission to entertain, inspire, and create significant social impact, Beast Industries operates across various domains including digital media, philanthropy, consumer products, and innovative business initiatives. At Beast Industries, we believe in the transformative power of digital media and its potential to entertain, educate, and effect positive change. Our commitment to innovation, creativity, and philanthropy drives us to explore new frontiers, create unforgettable experiences, and build a legacy that inspires future generations.
Job Title: External Marketing Strategy Manager
Location: [Insert Location] Team: Marketing / Growth
Role Overview
We’re looking for an External Marketing Strategy Manager to build and execute bold, internet-breaking marketing campaigns that live outside our owned channels. This role sits at the intersection of strategy, creativity, and execution—responsible for turning big ideas into reality through partnerships, collaborations, and cultural moments.
You will lead long-term campaign strategy while also owning the systems and workflows that make high-velocity, high-impact collaborations possible. The ideal candidate understands how to bring a brand to life in ways that feel native to creators, platforms, and audiences—not like traditional marketing.
What You’ll Do
Build Big, Long-Term Campaigns
● Develop and execute long-term external marketing campaigns designed to drive massive reach, engagement, and cultural relevance
● Identify opportunities for viral moments, creator collaborations, and unconventional distribution
● Think beyond one-off activations—build repeatable, scalable campaign ecosystems
Own Creative + Operational Workstreams
● Lead both the idea and the execution—partnering with creative, production, legal, and partnerships teams to make campaigns happen
● Turn ambitious concepts into actionable plans with clear timelines, owners, and deliverables
● Manage multiple fast-moving workstreams without losing quality or momentum
Bring the Brand to Life
● Translate the MrBeast brand into external environments—collabs, stunts, products, and experiences
● Ensure everything we touch feels big, authentic, and worth talking about
● Push for ideas that people would share even if they weren’t paid to
Build Partnership Engines (Not Just Deals)
● Design and implement workflows for brand and creator partnerships—from outreach to execution to post-mortem
● Create repeatable systems that allow us to scale partnerships without slowing down
● Collaborate with partners to co-create ideas that feel native, exciting, and mutually beneficial
Who You Are
● You think in ideas first, not channels or formats
● You’ve worked on campaigns, partnerships, or activations that people actually talked about
● You’re equally comfortable brainstorming a wild concept and building the spreadsheet to execute it
● You move fast, figure things out, and don’t wait for perfect structure
● You understand internet culture, creators, and what makes something go viral
Qualifications
● 5+ years in marketing strategy, brand partnerships, creator marketing, or similar
● Experience building and executing large-scale or viral campaigns
● Strong project management skills—able to manage complexity without slowing things down
● Proven ability to work cross-functionally and externally with partners
● Experience creating or scaling workflows/processes in a fast-paced environment
What Success Looks Like
● Campaigns that break through the noise and drive massive organic reach
● Partnerships that feel like content—not ads
● Systems that allow us to execute faster and bigger over time
● A consistent pipeline of bold, culturally relevant marketing ideas
We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.