MRI Software · Delhi
Marketing
Job Summary
The Product Marketing Specialist will develop and produce clear, accurate, and commercially effective product marketing content that communicates the value of MRI Software's platform and solutions to target buyers across global markets. This role combines content creation with broader product marketing responsibilities: contributing to product positioning and messaging, producing demand generation and launch content, supporting product release and upgrade go-to-market execution, and developing an informed understanding of the market segments, competitor landscape, and customer needs relevant to each product family.
This role is well suited to a commercially curious marketer with a strong writing foundation who wants to grow into a fully rounded product marketing function. It offers broad exposure across the product portfolio before potential specialization into a defined segment over time.
Success in this role will be measured by the quality, accuracy, and usability of content assets produced, their alignment to product messaging frameworks, and their effectiveness in supporting pipeline and sales enablement objectives.
Please note that this role requires working UK business hours (Monday to Friday, 09:00 – 17:30 BST/GMT) to support the global team.
We understand the need to provide a flexible working environment partnered with team collaboration and socialisation. Therefore, we operate a hybrid working model with 3 days of working from home per week. This role is based in the Johannesburg office.
Duties / Responsibilities
1. Product Positioning & Messaging Support
Contribute to the development and maintenance of product positioning and messaging frameworks in partnership with Product Marketing Managers
Help translate product capabilities, use cases, and differentiators into clear, buyer-ready value propositions for relevant personas and segments
Maintain working knowledge of messaging frameworks across the product portfolio, ensuring all content output is aligned to approved positioning
Support the ongoing refinement of messaging as products evolve, market conditions shift, or new competitive intelligence emerges
Assist PMMs in preparing messaging documentation, positioning briefs, and internal reference materials for use across sales, demand generation, and campaign teams
2. Content Creation
Produce a broad range of external-facing content assets including website copy, solution briefs, blog posts, case studies, product one-pagers, email copy, and social content
Write and coordinate production of product video scripts, demo narratives, and multimedia content briefs in partnership with Creative and Digital teams
Develop sales enablement content including battle cards, objection handling guides, competitive comparison documents, and product FAQs
Create middle and bottom of funnel assets including ROI guides, business case frameworks, comparison pages, and nurture sequences that support pipeline conversion
Ensure all content accurately reflects product capabilities, approved messaging, and brand voice, and is optimized for the relevant buyer audience and stage
Maintain and update existing content assets as products evolve, campaigns change, or messaging priorities shift
3. Demand Generation & Campaign Support
Work closely with Demand Generation teams to develop campaign content aligned to specific product lines, segments, and buyer stages
Support integrated campaign execution by producing the content assets required across email, web, paid, and event channels
Contribute to landing page copy, campaign messaging, and promotional content for product-led campaigns and seasonal initiatives
Monitor content performance in partnership with Demand Generation and apply insights to improve asset quality and relevance over time
4. Product Launch & Release Marketing
Act as the marketing execution resource for product launches, upgrades, and releases assigned by the PMM team
Support PMMs in developing and executing the marketing launch plan, coordinating relevant content, campaign, digital, and creative workstreams
Project manage marketing launch activities, maintaining clear timelines, tracking task completion across contributing teams, and flagging risks proactively
Produce launch-specific content including announcement copy, launch emails, updated website pages, release notes copy, and client communications
Coordinate with Product Management to understand release scope and ensure marketing assets accurately reflect new capabilities and positioning
Support internal launch readiness by producing sales briefings, enablement updates, and internal communications relevant to each release
5. Client Communications
Develop client-facing communications for product updates, upgrades, and releases, ensuring accuracy, clarity, and appropriate tone for existing customer audiences
Work with Customer Success and Product Management to understand the client impact of product changes and translate this into clear, benefit-led communications
Contribute to client engagement content including product newsletters, feature spotlight copy, and in-product messaging where relevant
6. Market & Competitive Intelligence
Work with product marketing managers to help develop and maintain an informed understanding of industry trends, competitor capabilities, and customer needs within the GTM segments supported by this role
Conduct regular competitive monitoring across assigned segments, tracking competitor positioning, messaging, product updates, and go-to-market activity
Share relevant market and competitive intelligence with Product Management, Sales, and Marketing stakeholders in a timely and structured way
Contribute to the development of competitive battlecards, win/loss insights, and segment-specific positioning updates informed by market research
Support PMMs in preparing for analyst interactions, industry events, and thought leadership activities by providing relevant market context
7. Cross-Functional Collaboration & Execution
Work closely with Product Marketing Managers to receive direction, understand campaign and launch priorities, and execute to a high standard across all assigned workstreams
Collaborate with Creative Studio, Digital, Demand Generation, and regional marketing teams to ensure content integrates effectively with broader marketing execution
Liaise with Product Management and subject matter experts to validate technical accuracy across all content and communications
Coordinate with regional and field marketing teams to support localization and regional adaptation of core product content where required
Maintain clear communication with the Content Manager on workload, priorities, timelines, and any risks to delivery
8. Planning & Governance
Manage a varied personal workload across multiple product lines, content types, and concurrent projects simultaneously
Maintain visibility of project status through shared tracking tools and content calendars, ensuring all stakeholders have accurate delivery information
Ensure all output adheres to MRI's brand voice, messaging frameworks, and content quality standards
Contribute to continuous improvement of content production workflows, briefing practices, and launch execution processes
Required Skills / Abilities
Experience & Expertise
3-6 years of experience in product marketing, B2B content marketing, or a closely related marketing discipline within SaaS, enterprise software, or technology sectors
Demonstrated ability to produce commercial, buyer-focused content across a range of formats including collateral, website copy, email, and sales enablement materials
Exposure to product launch or go-to-market execution, with an understanding of how marketing, product, and sales teams collaborate around a release
Experience contributing to or working within product messaging and positioning frameworks, with the ability to apply them accurately across content output
Familiarity with competitive research and market monitoring, with the ability to synthesize findings and communicate them clearly to internal stakeholders
Familiarity with SEO best practices and writing website and digital content for B2B audiences
Exposure to project coordination or campaign management in a multi-stakeholder marketing environment
Knowledge of the real estate, proptech, or enterprise software sector advantageous but not required
Skills & Capabilities
Strong written communication skills with a clear, precise, and commercially focused style suited to product marketing content across multiple formats and channels
Commercially curious with a genuine interest in understanding products, buyers, and markets, and in translating that understanding into effective content and positioning
Organized and delivery-focused, with the ability to manage multiple concurrent workstreams across different product lines without losing accuracy or quality
Collaborative working style with the ability to take clear direction from Product Marketing stakeholders while operating effectively within a distributed global team
Strong attention to detail, particularly around messaging accuracy, technical content, and brand consistency
Self-motivated and comfortable managing a varied workload independently while maintaining quality and meeting deadlines
Comfortable working across time zones and adapting communication style for different regional and functional audiences
Familiarity with project tracking tools and content management systems an advantage
We’re obsessed with making this the best job you’ve ever had!
We want our teams to love working here, so we’ve created some incredible perks for you to enjoy:
We want our staff to love working here, and so we’ve created a few unique perks such as office breakfasts, quarterly lunches and virtual social events. Additionally, we value your input in your employee experience and have employee-led groups such as our DEI committee, employee resource groups such as Women and Allies, and our Pride Event Group
Have confidence in your health with our offered Medical Aid Scheme.
Invest in our competitive Personal Pension plan and help set you up for your future.
Big on family? So are we! Here at MRI Software we recognise that your family is important, and being able to spend quality time with your family as it grows is a wonderful experience. Therefore, the MRI Software Parental Leave benefit is designed to give you the opportunity to spend time with your new arrival(s).
Enjoy a fantastic work-life balance with 25 days of annual leave plus public Holidays, in addition to a bank of 16 hours of "Flex Time Off" to be used whenever and however you choose!
Further your professional development with our Tuition Reimbursement Schemes
Enjoy the flexibility of working from anywhere in the world for two weeks out of the year!
About Us
From the day we opened our doors, MRI Software has built flexible, game-changing real estate software that powers thriving communities and helps make the world a better place to live, work and play. Fulfilling that mission is only possible because of one thing: exceptional people. People like you!
Our people-first approach to PropTech is defining a new industry standard for client experiences that, quite frankly, can’t be duplicated. Experiences that deliver real value every day. And we know those experiences begin with our people.
We believe MRI is more than just a workplace; it’s a connected community of people who truly feel they belong. Whether we’re investing in employee resource groups or providing tailored resources for each person to reach their full potential, we’re passionate about creating a work environment that makes you excited to show up every single day.
At MRI, one of our core values is to strive to amaze. From the intelligent solutions we create to the culture we cultivate, that’s our goal every day. Because that’s what industry leaders do. Whether you’re joining as a new Pride member or rejoining us after a short time away, your talent is vital to us, our partners and our clients.
Amazing growth requires amazing employees. Are you up to the challenge?
We know confidence gap and imposter syndrome can get in the way of meeting remarkable candidates, so please don’t hesitate to apply. We’d love to hear from you!
MRI is proud to be an inclusive employer. We welcome and celebrate diversity across all backgrounds, including ethnicity, religion, sexual orientation, gender identity, disability, age, military, veteran status and more.
We believe that Belonging is a direct result of Diversity, Equity, and Inclusion. Those values are woven into the fabric of who we are and are foundational to our continued success. Come and see for yourself!