Mudflap · San Francisco
OtherProductRemoteFullTimeposted 3mo ago
At Mudflap, we're modernizing the $1 trillion trucking industry, the backbone of the U.S. economy. By helping over 100,000 underserved small businesses save over $1 billion on fuel, Mudflap has quickly grown into a profitable fintech platform that processes billions in annual payment volume.
As the Director of Product, Carrier Experience you will step into a critical and first-of-its-kind product leadership role at Mudflap. You will report directly to our Co-Founder and Head of Product, serving as a key thought partner in defining the future of our product strategy and team. As the most senior product hire to date, you’ll be instrumental in shaping our roadmap, building foundational systems and processes, and scaling the product function from the ground up. This is a unique opportunity to have outsized impact at a fast-growing startup serving a vital and underserved industry.
Work Location: This role is based in Palo Alto, CA and involves a hybrid work approach, balancing in-office collaboration with the ability to work remotely.
To support our team, we offer:
Commuter benefits to ease your travel
Lunches and snacks to keep you fueled
A collaborative, high-growth environment where you’ll work closely with talented teammates across the company
Expectations (In this role, you will):
Own the vision and strategy for the carrier experience across Mudflap's app and card, the primary surfaces for customer engagement, transactions, and revenue.
Set the product strategy for growth across the app and card, translating company goals into clear product bets and priorities
Develop and own product roadmap, streamlining complex trade‑offs and focusing on business impact
Lead the development of new growth initiatives, from early discovery through launch and scale
Drive meaningful improvements to existing products, focusing on onboarding, activation, usage, pricing, and monetization
Design intuitive, high-trust in-app experiences, including credit and incentive mechanics that work at scale
Champion customer empathy: directly and regularly engage with truckers and fleet operators to understand workflows, pain points, and decision drivers
Partner deeply with Engineering, Design, Data, Operations, Customer Support, Marketing and Finance to deliver cohesive end-to-end experiences
Define and own growth metrics for the app and card, track performance, diagnose issues, and guide investment decisions using data
Build a culture of learning and iteration, using experimentation and customer feedback to inform product direction
Build, mentor, and lead a strong team of product managers, raising the bar for product thinking and execution
Operate with a seat at the table alongside the executive leadership team, serving as a trusted partner in planning, prioritization, and long-term strategy
Experience (What we look for):
8+ years in product management, with at least 3 years in a leadership role.
Broad, customer-facing product ownership in marketplaces, fintech, payments or logistics, ideally building for small businesses or independent operators.
Track record of launching successful products that drive tangible business outcomes (e.g. revenue growth, retention).
Deep understanding of customer needs and strong user research skills.
Demonstrated interest in and innovative use of AI
Excellent analytical and strategic thinking skills, with the ability to translate data and insight into actionable roadmap.
Strong leadership and mentoring skills, fostering an inclusive and high‑performance culture.
Exceptional communication skills: comfortable presenting to exec leadership and external partners.
Please note: We are unable to provide employment visa sponsorship or transfer existing employment visa sponsorship for this position at this time.
Perks and Benefits (What we offer):
Competitive salary and equity in a high-growth startup
Multiple health benefit options
Responsible Time Off
401(k) matching
Opportunities and support for major career growth
Annual Company offsite event (Mudfest!)
The salary range for this role is $270,000 - $300,000. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation.
Company Overview (Who we are):
Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex.
Here are the core values that we believe in and look for in new teammates:
Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do
Make it Count: Act like an owner by focusing on the impact of your work
Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates
Sweat the Details: We keep our standards high and achieve them by paying attention to every detail
Be Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what’s possible