Company Description
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job Description
Revenue Growth & Sales: Identify, pitch, and close new business opportunities while retaining and expanding existing client contracts.
- Consultative Selling: Act as a strategic partner to clients, mapping Nielsen product solutions to their specific business goals and ROI needs.
- Product Expertise: Maintain deep knowledge of Nielsen Audience Measurement products and the broader media/ad tech ecosystem.
- Cross-Functional Collaboration: Partner with account management, customer success, and product teams to ensure smooth client onboarding, campaign activation, and product usage.
- Data Analysis & Reporting: Provide insights that showcase the value of Nielsen data, including managing campaign tracking schedules and key metrics.
COMMERCIAL GOALS:
- Strategic Market Capture: Develop and execute a high-velocity sales strategy for Nielsen One Ads and Outcome that aligns with business objectives and aggressively captures market share.
- Revenue & Quota Attainment: Drive consistent over-performance against revenue targets, focusing on aggressive new logo acquisition and scaled, high-volume adoption of the N1 Solutions across the client base.
- Cross-Sell and Upsell: Partner with the Account Management and Consumption Sales teams to drive deep integration of N1Ads & Outcomes into client workflows, focusing on increasing usage volume and scaling the product as the primary currency for modern advertising.
- Strategic Client Engagement: Build and maintain strong, lasting relationships with key customers, partners, and stakeholders through both virtual and in-person meetings. Represent the company at industry and client events as needed.
- Account and Territory Planning: Develop and execute strategic plans for your assigned territory and client roster. Work closely with the Account Management team and other leads to identify top product opportunities.
SALES-SPECIFIC RESPONSIBILITIES:
- Revenue Generation & Pipeline Management: Maintain ultimate accountability for the sales pipeline, ensuring accurate forecasting and the conversion of high-value prospects into long-term partners.
- Deal Architecture & SME Support: Serves as the primary SME to deliver product overviews, demonstrations, methodology deep dives, bridging the gap between Product and Account Management to deliver winning pricing strategies and compelling value propositions.
- Full-Funnel Solution Selling: Evangelize the integration of Brand and Sales Lift products into a holistic "Full-Funnel" offering, moving clients from siloed measurement to comprehensive outcome-based solutions.
- Operational Excellence: Partner with Revenue Operations to optimize sales tracking KPIs and improving lead-to-close processes.
Qualifications
Experience: 5-10 years of experience, Agency or Media experience preferred; Must have previous experience working in cross-platform, digital advertising or adtech/programmatic
- Skills: Strong proficiency in Salesforce, Microsoft Excel, and PowerPoint.
- Previous B2B sales experience required
- Competencies: Proven business development and negotiation skills, ability to manage high-level client relationships, analytical skills to handle complex data
- Education: Bachelor’s degree required; MBA or equivalent advanced degree preferred.
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Additional Information
Enabling your best to power a better media future.
Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.
Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.
Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.