Company Description
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job Description
- Serves as a senior strategic partner to prospects and clients, leading complex, high-value consultative sales engagements to close new business and expand Nielsen’s relationships with a diverse set of accounts
- Requires specialized depth and/or breadth of expertise in Pre-Sales solution consulting across Cross Platform Ad Measurement and Outcomes solutions, specific knowledge of Nielsen’s Audience Measurement product suite a plus
- Interprets internal or external business issues and recommends best practices across the broader Pre-Sales function
- Solves complex problems; takes a broad perspective to identify innovative, enterprise-level solutions
- Works independently, with guidance in only the most complex situations
- May lead functional teams or projects, including mentoring Senior Solutions Consultant (Pre-Sales) I team members
Responsibilities
Commercial Goals
- Strategic Market Capture: Owns and evolves the high-velocity sales strategy for N1 Ads and Outcome across a diverse set of accounts, setting the playbook that can be leveraged across the Pre-Sales function
- Revenue & Quota Attainment: Delivers consistent over-performance against aggressive revenue targets, driving enterprise-wide new logo acquisition that can scale to achieve high-volume adoption of N1 Solutions
- Cross-Sell and Upsell Leadership: Partners with Account Management and Consumption Sales leadership to architect deep, enterprise-wide integration of N1 Ads & Outcomes into client workflows
- Strategic Client Engagement: Develops relationships with top customers, partners, and stakeholders; represents Nielsen at flagship industry and client events as a subject-matter authority
- Account and Territory Planning: Owns strategic account and territory planning for designated portfolio, and guides Account Management and cross-functional leads on top product opportunities
Sales-Specific Responsibilities
- Revenue Generation & Pipeline Leadership: Holds ultimate accountability for end to end management of sales pipeline, ensuring rigorous forecasting and the conversion of high-value prospects into long-term strategic partners, operates with speed to meet business goals
- Deal Architecture & SME Leadership: Serves as the senior subject matter expert and escalation point for complex deals, leading product overviews, demonstrations, and methodology deep dives, and architecting winning pricing strategies and enterprise value propositions
- Full-Funnel Solution Selling: Owns and evangelizes the enterprise “Full-Funnel” strategy, integrating Brand and Sales Lift products into a holistic, outcome-based offering across the broader book of business
- Operational Excellence: Partners with Revenue Operations leadership to define and optimize sales tracking KPIs and lead-to-close process improvements
Consultative Selling
- Serves as the senior strategic advisor to client and prospect decision makers, mapping Nielsen’s full product portfolio to enterprise-level business goals and ROI needs
- Anticipates potential objections and influences senior stakeholders to adopt new points of view on measurement strategy
Product Expertise
- Maintains strong cross-portfolio knowledge of Nielsen’s Ads and Outcomes solutions, and the broader media/ad tech ecosystem, serving as the go-to subject matter authority for the Pre-Sales team
- Expert storyteller with data and software demonstrations — able to translate complex product capabilities and analytics into clear, compelling value propositions for senior client stakeholders
Qualifications
- 10-15 years of experience in ad measurement, media, agency, or adtech/programmatic sales, with recognized expertise in Pre-Sales solution consulting
- Interprets internal/external business challenges and recommends best practices to improve products, processes, or services
- Leads others to solve complex problems; uses analytical thinking, tools, and judgement to identify innovative solutions
- May lead teams or projects with moderate resource requirements, risk, and/or complexity
- Proven B2B sales experience with a demonstrated track record leading enterprise-level deals
- Advanced business development and negotiation skills; ability to manage and influence C-suite and other executive-level client relationships
- Advanced analytical skills to synthesize complex, cross-portfolio data into strategic recommendations
- Strong proficiency in Salesforce, Google Suite, LinkedIn Sales Navigator, SalesLoft, Zoominfo
- Bachelor’s degree or equivalent experience; MBA or equivalent advanced degree strongly preferred
#LI-LS1
Additional Information
Enabling your best to power a better media future.
Holistic Rewards: We are committed to an inclusive benefits package that supports our employees and their families. This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy. Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.
Compensation Transparency: The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee. Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs. Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.
Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.
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