NPR · Washington
MarketingRemoteposted 3d ago
OVERVIEW
A thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility – and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide.
Across our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR. This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR.
We are seeking a data-driven and highly creative marketing strategist to grow our audience for NPR’s owned platforms, with a focus on The NPR app. You will act as a guiding force behind NPR’s mobile growth, leveraging data and insights to inform strategies and tactics that migrate audiences to the core digital experience that will define NPR for years to come.
You will manage a dedicated advertising budget, and will also be expected to make the most of NPR’s own channels like our podcasts, broadcast, website, and of course the NPR app’s messaging and UX. You will work closely with the app and web product teams, the audience insights and analytics teams, the content teams and the Network growth teams, and many others while you seek to find loyal users, keep them engaged, and transform this platform into an indispensable daily habit that sustains our journalism and mission.
You will lead test-and-learn campaigns, making data-informed decisions on where we should invest our resources next. Your goal is to understand our audience’s needs, deepen their engagement with our content, and identify exactly where NPR’s app stands out in a crowded landscape, ultimately shaping how public media thrives in a mobile-first world.
This is a union-represented role covered under the terms of a collective bargaining agreement with: NABET-CWA DMU.
The above duties and responsibilities are not an exhaustive list of required responsibilities, duties and skills. Other duties may be assigned, and this job description can be modified at any time.
Salary Range: The U.S.-based anticipated salary range for this opportunity is $132,508.47-$142,697.13 plus benefits. The range displayed reflects the minimum and maximum salaries NPR expects to provide for new hires for the position across all US locations.
NPR Benefits: NPR provides comprehensive benefits for employees and dependents. Regular, full-time employees scheduled to work 30 hours or more per week are eligible to enroll in NPR’s benefits options. Benefits include access to health and wellness, paid time off, and financial well-being. Plan options include medical, dental, vision, life/ accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings to all eligible NPR employees.
Does this sound like you? If so, we want to hear from you.
#LI-REMOTE
NPR is an Equal Opportunity Employer. NPR is committed to being an inclusive workplace that welcomes diverse and unique perspectives, all working toward the same goal – to create a more informed public. Qualified applicants receive consideration for employment without regard to race, color, ethnicity, national origin, ancestry, age, religion, religious belief, sex (including pregnancy, childbirth and related medical conditions, lactation, and reproductive health decisions), sexual orientation, gender, gender identity or expression, transgender status, gender non-conforming status, intersex status, sexual stereotypes, nationality, citizenship status, personal appearance, marital status, family status, family responsibilities, military status, veteran status, mental and physical disability, medical condition, genetic information, genetic characteristics of yourself or a family member, political views and affiliation, unemployment status, protective order status, status as a victim of domestic violence, sexual assault, or stalking, or any other basis prohibited under applicable law.
If you are a person with a disability needing assistance with the application process, please reach out to employeerelations@npr.org.
You may read NPR’s privacy policy to learn about how NPR may handle information you submit with any application.
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