Marketing Operations Specialist
Function: Marketing
Reports to: Senior Manager, Marketing Operations
Location: Remote - United States
Position Summary
The Marketing Operations Specialist owns the day-to-day implementation of email and digital marketing programs in Adobe Marketo Engage. The role manages campaign intake, technical build, audience segmentation, testing, deployment, Salesforce campaign setup, and operational documentation. Working closely with Demand Generation and other Marketing teams, as well as Revenue Operations and GTM Engineering, this role ensures campaigns launch accurately, on time, and in accordance with established governance standards.
Key Responsibilities
- Own end-to-end campaign execution from intake through build, quality assurance, approval, scheduling, and deployment.
- Manage the email calendar and coordinate campaign priorities, audience overlap, dependencies, and launch timelines across Marketing teams.
- Build emails, landing pages, forms, nurtures, webinar programs, and event campaigns in Marketo, including tokens, personalization, links, tracking parameters, and program statuses.
- Create and validate audience segments, Smart Lists, exclusions, suppression rules, subscription preferences, and communication limits.
- Conduct comprehensive pre-launch testing, including rendering, links, personalization, audience counts, campaign logic, and mobile responsiveness.
- Create and maintain Salesforce campaigns and campaign-member statuses, and validate that Marketo activity is synchronized and tracked correctly.
- Monitor lead firing and campaign flows, troubleshoot operational issues, and coordinate resolution with Revenue Operations, Salesforce administrators, and GTM Engineering.
- Administer day-to-day Marketo needs, including users, roles, workspaces, programs, templates, operational workflows, and data-quality processes.
- Monitor and support integrations with Salesforce, event, webinar, advertising, consent, and other marketing technology platforms; escalate architecture or system-level changes to the appropriate owner.
- Support campaign reporting and maintain naming conventions, documentation, templates, QA checklists, and operating procedures while identifying opportunities to improve execution.
Skills and Experience
- Four or more years in marketing automation, campaign operations, or email marketing, including at least three years of hands-on Adobe Marketo Engage experience.
- Strong working knowledge of Marketo programs, Smart Campaigns, Smart Lists, segmentation, tokens, templates, nurture programs, and database management.
- Experience with Salesforce campaigns, campaign-member management, field synchronization, lead flows, and Marketo-Salesforce troubleshooting.
- Working knowledge of HTML and CSS; experience using Email on Acid for email rendering and quality assurance preferred.
- Current or recent Adobe Marketo certification and experience supporting B2B SaaS, global, or multi-region programs preferred.
- Working knowledge of data-retention practices and privacy requirements, including CAN-SPAM, GDPR, CCPA, and CASL.
- Bachelor's degree in marketing, business, information systems, or a related discipline preferred; equivalent practical experience will be considered.
- Strong attention to detail, organization, documentation discipline, and ability to manage multiple concurrent campaigns and deadlines.
Core Competencies
Accountability
Attention to Detail
Collaboration
Communication
Adaptability
Dealing with Ambiguity
Customer Focus
Adaptability
Continuous improvement
Operational problem solving
AI Curiosity & Innovation
About the Company:
Boards set the standard for what organizations can achieve. At OnBoard, our board management software helps boards function at a higher level so every organization can make a bigger difference in the world.
Launched in 2011, today, OnBoard serves as the board intelligence platform for more than 5,000 organizations and their 12,000 boards and committees in 60 countries worldwide. With customers in higher education, nonprofit, healthcare systems, government, and enterprise business, OnBoard is the leading board management provider.
OnBoard has grown from a class project at Purdue University in West Lafayette, Indiana in 2003 into the world’s leading board management software platform today. Backed by JMI Equity and the acquisitions of eScribe and Govenda, OnBoard is positioned to become the industry leader in Board Management and Meeting Solutions for private and public sector entities.
Benefits and Perks:
- Fully remote work with company provided equipment (laptop, software, etc.)
- Employment with a growing, casual, fun, philanthropic minded company
- US Based Employees
- Comprehensive, high-quality medical/prescription drug plan options, as well as dental and vision plan offerings.
- An employer contribution to your Health Savings Account (HSA) if you participate in a High Deductible Healthcare Plan.
- Medical Flexible Spending Accounts available.
- Dependent Care Flexible Spending Accounts available.
- Basic life insurance in the amount of $50,000 or 1 X’s your salary (whichever is higher).
- Short and long-term disability and Accidental Death and Dismemberment benefits at no cost to you.
- 401K Retirement Savings Plan with automatic enrollment at the first of the month following 60 days of employment at 5% to help you secure your financial freedom. We offer a generous company match that starts on the first of the month following 60 days of employment. The company match is dollar for dollar on the first 3% of your pay that you contribute and $0.50 on the dollar on the next 2%, for a total match of 4%.
- Paid Time Off (PTO)/Holiday
- CAN Based Employees
- Employer paid Life and Accidental Death Insurance
- Contribution to Health Care Spending Account
- Dependent Life Insurance
- Optional Life Insurance
- LTD Insurance
- Drug and Paramedical Coverage
- Dental Insurance
- Vision Insurance
- EAP
- AUS Based employees
- Superannuation rate of 12%
- Monthly stipend of $400 AUD to purchase private medical insurance
- UK Based Employees (via EPG)
- Pension - Aegon
- Passageways/OnBoard contributes 8% of the employee's basic salary
- Employees can contribute up to 100% of salary subject to max limits
- Enrolled from Day 1 of employment
- Private Medical Insurance
- Life Assurance
- Income Protection
- Critical Illness
- Employee Assistance Programme
- Serious Illness Benefit
- Help@Hand
- Cashplan
Diversity Statement - Culture of Togetherness:
At OnBoard, our mission is to encourage and celebrate a culture of togetherness. We acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate all. Diversity, Equity, and Inclusiveness fuel the Pathfinder atmosphere and all our efforts. Our power is in our people and we Pledge 1% to give back to our communities and across the globe.
OnBoard is an equal opportunity employer and committed to a diverse and inclusive working environment. We do not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Interview Transparency & Technology Disclosure
We use video/audio recordings and artificial intelligence (AI) tools during our interview process to transcribe responses, evaluate skills, and streamline evaluations. Your data is processed securely and handled in line with our Privacy Policy and local data protection laws