Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.
Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.
The Role
This role is a maternity leave cover for the existing Senior Manager, International Communications for approximately one year. In this role you will drive forward global communications strategies that build brand awareness, shape our narrative, and drive engagement in key international markets outside of the Americas. This role requires a dynamic and established leader with deep experience in managing communications across diverse geographies and cultures. You will work closely with the marketing and retail teams, as well as product, science, and senior leadership, to ensure consistent, localized messaging and storytelling that resonates with Oura's growing global community.
Key Responsibilities
- Strategic Communications Leadership
- Drive forward Oura’s international communications strategy, ensuring alignment with global brand objectives and regional market needs.
- Collaborate with regional teams to tailor messaging and campaigns that resonate with local audiences while maintaining a consistent global brand voice.
- Oversee the development of localized content and storytelling, ensuring it is culturally relevant and speaks to the health, wellness, and lifestyle trends in each market.
- Monitor market trends and media landscapes in key regions to identify opportunities for proactive communications and brand elevation.
- Champion Oura’s brand narrative and ensure it is effectively communicated across all international channels, including digital media, traditional PR, influencer partnerships, and events.
- Stakeholder & Media Relations
- Maintain strong relationships with key media outlets, influencers, and thought leaders across multiple regions, driving earned media coverage and positive brand sentiment.
- Collaborate with external agencies and consultants to amplify Oura’s message and increase media presence in new and existing markets.
- Manage regional executive media training, preparing Oura leaders for high-profile interviews, speaking engagements, and public appearances.
- Act as the point of contact for all international PR, international crisis communications, and international media relations inquiries.
- Agency Management
- Oversee and manage relationships with external PR agencies in Tier 1 markets across multiple regions, ensuring alignment with global brand strategy, consistency in messaging, and the execution of high-impact media campaigns.
- Manage PR agency budgets, ensuring efficient allocation of resources, cost control, and the delivery of campaigns within financial parameters.
- Cross-functional Collaboration
- Partner with product, marketing, retail, member experience, and sales teams to ensure consistent messaging across all touchpoints in international markets.
- Work closely with the global marketing team to ensure communications efforts align with product launches, promotions, and other key initiatives.
- Collaborate with local teams to coordinate regional events, sponsorships, and influencer activations that promote Oura’s mission and vision.
- Measurement & Reporting
- Define and track key performance indicators (KPIs) for international communications efforts, regularly reporting on the effectiveness and impact of campaigns.
- Use data-driven insights to continuously optimize communications strategies, ensuring alignment with business goals and regional growth targets.
Desired Skills & Experience
- 10+ years of experience in communications, public relations, or corporate communications, with a proven track record of managing international or global communication strategies.
- Strong understanding of international markets, cultural nuances, and global media landscapes, with experience working across EMEA, and APAC.
- Exceptional written, verbal, and interpersonal communication skills, with the ability to craft compelling narratives and adapt messaging for different audiences.
- Experience working in the tech, health, or consumer lifestyle sectors is a plus.
- Strong leadership skills with the ability to inspire and motivate and drive collaboration across cross-functional teams.
- Experience managing a small but high functioning team that moves fast.
- Ability to think strategically while also being hands-on in executing high-impact initiatives.
- Fluency in multiple languages is a plus but not required.
- Strong project management skills with the ability to balance multiple priorities and meet deadlines in a fast-paced environment.
Application Notes
- Applicants should be willing and able to travel for up to 30% of their working time.
Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.
We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
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