Palo Alto Networks · Toronto
Marketingposted 4w ago
Our Mission
At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.
Who We Are
In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!
We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.Job Summary
We are seeking a Product Marketing Manager who loves turning complex, technical concepts into crisp narratives that win hearts, minds, and deals. In this role, you will specifically support the Chronosphere/Observability business, sitting at the intersection of Product, Marketing, and Sales to shape how we tell our story to engineering leaders and developers alike.
This role is both strategic and hands-on. You’ll own product positioning and messaging, scale our content library, and ensure that every channel reinforces a cohesive Chronosphere story. You’re comfortable interviewing customers one hour, building a launch narrative the next, and partnering with demand gen to turn that story into pipeline. If you’re energized by crafting high-impact content, enabling field teams, and using AI and modern tools to work smarter (not just harder), you’ll thrive here.
Key Responsibilities
Own product positioning and messaging. Define clear, differentiated narratives for technical buyers that tie capabilities to customer and business outcomes.
Scale Chronosphere’s content library—web pages, blogs, lead-gen assets, case studies, and sales enablement—so our target audiences are consistently educated, and so content can be measured against awareness, engagement, and conversion goals.
Lead feature and release communications. Communicate what’s new and why it matters to enable internal teams and drive external adoption.
Equip the field with effective stories and resources. Partner with Demand Gen, Sales, Customer Success, SEs, and Enablement to build programs, tools, and value-based stories that are easy to find, easy to use, and demonstrably support pipeline and win rates.
Deeply understand pain points, journeys, and buying triggers—and use those insights to sharpen messaging, prioritize content, inform sales plays, and guide future positioning tests.
Use AI to scale your impact—from drafting and research to experimentation—while maintaining a high editorial bar, strong brand voice, and clear quality standards.
Qualifications
A portfolio of high-caliber, relevant work (e.g., messaging, content, launch materials, enablement assets) that you can walk us through as evidence of your craft and impact.
Exceptional written and verbal communication skills, with the ability to craft clear, concise copy for technical and business stakeholders and tell compelling stories that connect product capabilities to value and outcomes.
Advanced writing and storytelling ability, demonstrated through high-impact content.
Hands-on experience using AI tools (e.g., for drafting, research, or content structuring) to scale your work while maintaining a high bar for quality, accuracy, and voice.
A track record of cross-functional partnership, especially with Product, Demand Gen, Sales, and Customer-facing teams — you know how to build trust, synthesize feedback, and drive alignment.
A bias toward action and impact, with the ability to prioritize ruthlessly in a fast-paced, high-growth environment.
Resourceful problem-solving skills, including comfort with ambiguity and the initiative to find answers, unblock yourself, and propose solutions.
Compensation Disclosure
The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/com-missioned roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here.
$131,000.00 - $212,500.00/yrOur Commitment
We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com.
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
All your information will be kept confidential according to EEO guidelines.
Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.