Customer Marketing Manager

Pigment · New York

MarketingBusinessHybridFull Timeposted 3w ago

Join Pigment: The AI Platform Redefining Business Planning

Pigment is the AI-powered business planning and performance management platform built for agility and scale. We connect people, data, and processes in one intuitive, feature-rich solution, empowering every team—from Finance to HR—to build, adapt, and align strategic plans in real time.

Founded in 2019, Pigment is one of the fastest-growing SaaS companies globally. Industry leaders like Unilever, Snowflake, Siemens, and DPD use Pigment daily to make more informed decisions and confidently navigate any scenario.

With a team of 600+ across Paris, London, New York, Toronto, San Francisco and Austin, we've raised nearly $400M from top-tier investors and were named a Visionary in the 2024 Gartner® Magic Quadrant™ for Financial Planning Software.

At Pigment, we take smart risks, celebrate bold ideas, and challenge the status quo—all while working as one team. If you're driven by innovation and ready to make an impact at scale, we’d love to hear from you.

The Customer Marketing Manager is a storyteller and relationship-builder, at the heart of Pigment's Marketing team, reporting to the Head of Community & Customer Marketing. You will turn real customer outcomes into the case studies, speakers, and proof points that celebrate what our customers have achieved with Pigment, working closely with our Customer Community efforts to bring those relationships to life — built on genuine partnership and mutual trust, never on transactional asks.

What You will do:

This is an individual-contributor role at the center of a small, fast-moving team — high in ownership and cross-functional influence.

Customer Storytelling & Evidence: Partner with Pigment's customers and internal teams to identify, create, guide through approvals, and share high-fidelity case studies, testimonials, and video stories — a core way we celebrate and showcase our customers' success across Sales and Marketing.

Flagship Partnerships: Nurture relationships with strategically important customers, building the trust and internal alignment it takes to earn the honor of telling their story publicly

Public Speaking Alignment: Identify and invite customer speakers for events and webinars, matching the right customer voice to the right stage

External Visibility: Connect enthusiastic customers with opportunities for PR and social amplification, analyst surveys, and peer review sites (e.g. G2) — and, where relevant, help cultivate Pigment's presence within extended communities (finance professionals, AI/data practitioners) beyond our customer base, surfacing new stories and voices along the way

Systems of Record: Keep a thoughtful, living record of who we've worked with and how — so customers aren't over-approached twice for the same ask, and every relationship is handled with the care and memory it deserves — including managing the internal AI tools that help surface the right customer story to our sales teams just when they need it most

Metrics & Reporting: Support customer marketing metrics and reporting, translating story output into a clear read on reach and impact for internal stakeholders

Customer Recognition: Make sure every customer who shares their story is properly thanked and celebrated — through visibility for their own brand and team, invitations to exclusive Pigment moments, and public recognition that reflects genuinely well on them

Sales Reference Ownership**: Help drive the sales reference process — fulfilling requests thoughtfully, keeping Salesforce and other tools running smoothly for self-service, and making sure every customer who says yes is matched to the right opportunity, recognized for their time, and not over-asked

Who You Are:

Experience in customer marketing, case studies, or advocacy content within B2B tech — or comparable storytelling experience in PR, comms, or content marketing — with a track record of turning genuine relationships into public celebrations of success

Incredible relationship skills — a natural connector of people and details, equally comfortable in a CSM's inbox, a VP's calendar, and a customer's legal/comms review

Exceptional written and verbal communication, with the judgment to hold a conversation at any level, from end users to C-suite

Tool-savvy and genuinely interested in scaling your own workflow with AI-assisted tools (Claude, Notion, Deeto, Salesforce, and similar)

Patient and strategic — able to nurture a meaningful relationship with an important customer over time, and know when to pause and protect that relationship above all else

A focused storyteller with a strong point of view on what makes a story land, and the discipline to prioritize the few stories that matter most

A great team member who brings energy to a small, fast-moving function and treats every customer interaction as a chance to build trust and celebrate what they've accomplished

How You'll Work Across The Org:

Partner with Sales: Align existing customers with the opportunities teams are working through via 1:1 and 1:many reference discussions, while supplying the public stories, internal-only proof points, and customer voice they need at the right stage of a sales conversation. Flag when it's time to nurture new advocates.
Partner with CX: Work with Customer Success as trusted partners and scouts — building a warm relationship with the right advocate before any conversation about sharing their story
Partner with Customer Community: You'll sit alongside the Community team, so customer stories and community moments naturally reinforce each other, giving customers more ways to connect with Pigment and with each other.
Partner with Corporate Comms, PR & Analyst Relations: Nurture a community of customers ready for media moments, analyst surveys, and peer review campaigns, so we're never relying on a single personal contact
Partner with Product: Feed customer story themes and roadmap-relevant feedback back to Product, and cultivate advocate relationships aligned to where the roadmap is heading

What we offer:

Extensive benefits, including medical, dental, & vision insurance coverage for you & your loved ones

We encourage you to take the time you need. When you work hard, we know you also need to rest, which is why we offer generous time off and parental leave policies

Along with one company offsite every year, we have brand new offices at the heart of major cities including New York, San Francisco, Toronto, Paris, and London

High-end equipment (based on stock/availability) to do your work in the best conditions.

Employer-sponsored 401(k), enabling you to prepare for retirement.

130,000-149,000 USD

We conduct background checks as part of our hiring process, in accordance with applicable laws and regulations in the countries where we operate. This may include verification of employment history, education, and, where legally permitted, criminal records. Any checks will be conducted lawfully prior to formal employment contracts being signed, with candidate consent, and information will be treated confidentially.

Pigment is an equal opportunity employer. We believe diversity is a strength and fosters innovation. We are committed to enabling everyone to feel included and valued at the workplace. All qualified applicants will receive consideration for employment without regard to age, color, family, gender identity, marital status, national origin, physical or mental disability, sex (including pregnancy), sexual orientation, social origin, or any other characteristic protected by applicable laws. We may process your personal data in accordance with our HR Data Protection Notice.