Probook · New York
MarketingGTMFullTimeposted 7w ago
ABOUT PROBOOK
Probook is the AI Operating System for the home services industry, transforming how plumbing, HVAC, and electrical businesses operate.
Our impact is real. Dispatching the right technician to the right job can mean the difference between a $300 "band-aid" fix and a $20,000 system replacement. By automating previously high-touch workflows around-the-clock, Probook ensures a consistent customer experience without the need for 24/7 live staffing. We unify our customers' processes into a single, scalable platform, giving businesses one place to run their entire dispatch operation.
THE ROLE
You'll be the strategic architect behind why customers choose Probook, building the positioning and narrative that scales from a first cold outbound email to a multi-year enterprise renewal.
This role is for marketers who want to see their work directly shape competitive outcomes. Positioning clarity is the leading predictor of win rate in complex, multi-stakeholder deals. Your narrative and enablement directly determine how Sales performs in the room.
WHAT YOU'LL DO
Positioning & Messaging
Own Probook's messaging architecture from company narrative to product, persona, and vertical levels.
Translate technical differentiation into clear, buyer-facing value that resonates with enterprise customers.
Ensure consistency across sales conversations, content, and market-facing communications.
Define ICPs, personas, and jobs-to-be-done that are actionable for Sales and Marketing.
Drive pricing and packaging.
Sales Enablement
Own the strategy and output for sales enablement, with a clear focus on improving win rates and deal velocity.
Build and maintain a focused, high-impact content set: core pitch, vertical narratives, competitive positioning, and objection handling.
Partner closely with Sales leadership to align on priorities and continuously improve what's used in the field.
Drive adoption through training, onboarding, and tight feedback loops.
Competitive Intelligence
Own Probook's competitive strategy, tracking positioning, product evolution, and win/loss dynamics.
Translate insights into clear, actionable guidance for Sales and updates to positioning.
Stay ahead of category shifts across home services software, AI-enabled operations, and dispatch technology.
Vertical & Segment GTM
Own go-to-market strategy for key segments: independent owners and PE-backed roll-ups.
Build complete vertical narratives including buyer, problem, solution, proof points, and differentiation.
Ensure vertical strategies are activated consistently across campaigns, content, and sales motions.
Product Launch & GTM Execution
Own GTM for product launches and major releases from positioning through market activation.
Partner with Engineering to ensure commercial readiness, including packaging, pricing input, and sales readiness.
Define success metrics and feed learnings back into future launches and product strategy.
WHO YOU ARE
Craft & Experience
Background in vertical SaaS, ideally in a technical product environment.
Experience with enterprise sales motions and how positioning shifts as deal size grows.
A track record of partnering directly with founders and product leaders.
A strong design eye — you care about how positioning and enablement materials look and feel, not just what they say.
Operator Mindset
You're energized by moving win rates and deal velocity, not just shipping campaigns.
You thrive in ambiguity and love translating complex product capability into simple, credible language.
High agency: you make the story happen rather than waiting for a brief.
Judgment & Communication
Exceptional written and verbal communication.
Strong business acumen: comfortable discussing competitive dynamics, deal strategy, and category positioning.
You know when to lead independently, when to collaborate, and when to escalate.
REQUIREMENTS
8+ years in product marketing, ideally in B2B or vertical SaaS.
Experience partnering directly with founders or executive leadership on positioning and narrative.
NYC-based and excited about in-office collaboration in a high-intensity environment.
Willing to travel for customer and prospect onsite visits at least once a month.
Authorized to work in the United States.
WHY JOIN PROBOOK?
The Tailwinds: $700B industry with clear tailwinds: AI adoption, labor shortages, and generational transitions creating demand for operational modernization. We are defining the category, not fighting for share.
The Traction: $XXM ARR in 18 months. Product-market fit proven; now we're scaling.
Funding: $40M raised from Sequoia and Andreessen Horowitz.
The Team: 60+ people. Our founding team comes from the space and has spent thousands of days onsite with our customers. We live the space. We're also becoming one of the most talent-dense start-ups in NYC (MIT, Harvard, UPenn M&T, Waterloo, Citadel, Palantir, ICPC world finalists, IMO Gold Medalists).
The Opportunity: You'll have direct influence on how Probook wins competitively in the market, building positioning and enablement that becomes the backbone of every customer interaction as we scale into enterprise
Compensation & Benefits
Equity: Meaningful early-stage equity.
Salary: $175,000 - $200,000 (OTE)
Health: Comprehensive medical, dental, and vision.
Perks: $500 monthly Ramp card for commuting, meals, gym, etc. (plus $25 in nightly meal delivery credit) and really good office snacks.
Access: Direct access to world-class investors and advisors.