Lead Growth Marketing Manager

This role sits at the intersection of marketing, product, data science, and engineering — and is built for someone who moves fast, operates with curiosity and scrappiness, and gets energy from building things from the ground up. As a Lead Growth Marketing Manager, you will identify, test, and scale growth levers for an emerging line of business where the playbook is still being written. Acquisition is the immediate priority, and the opportunity to shape how this business grows is wide open.

This is a highly cross-functional role for someone who combines analytical rigor, sharp growth instincts, and a builder's mindset. You'll be deep in the work — running experiments, building systems, and partnering across Marketing, Product, Engineering, Data Science, Finance, and Business Development to move quickly. If you thrive in ambiguity and get energy from building things that didn't exist before, this role is for you.

What You'll Do:

Own and Scale Growth Programs

• Own end-to-end growth initiatives spanning user acquisition and product-led growth programs.
• Manage and optimize multimillion-dollar marketing investments across platforms including SEM, YouTube, Meta, TikTok, and emerging channels.
• Identify and validate new growth opportunities through structured experimentation and rapid iteration.

Build New Growth Engines

• Identify and explore emerging channels, creator partnerships, and platform opportunities that unlock incremental acquisition growth beyond existing programs.
• Build the full growth stack — from acquisition programs and campaign infrastructure to landing pages and creative — using AI tools to move faster and do more with less.
• Leverage AI to develop new growth engines — from creative automation to scalable marketing surfaces — that compound over time.

Drive Growth Strategy and Experimentation

• Develop hypotheses, design experiments, and establish measurement frameworks that surface scalable growth levers.
• Build repeatable testing infrastructure that accelerates learning across audiences, creative, channels, and product experiences.

Influence Across the Organization

• Translate complex analyses into clear, actionable recommendations for senior leadership.
• Partner effectively across Marketing, Product, Engineering, Data Science, Finance, and Business Development — earning trust through the quality of your work and thinking, not org authority.

What You'll Bring: 

Growth Track Record

• 10+ years of experience in Growth Marketing, Performance Marketing, or a closely related discipline at a high-growth consumer technology company.
• Bachelor's degree or equivalent experience.
• Demonstrated track record of building and scaling acquisition programs — from channel strategy and campaign execution to creative and landing page development.
• Deep understanding of the full growth funnel — from acquisition and activation through retention and monetization.

Analytical Excellence

• Ability to independently surface insights, size opportunities, and make data-driven decisions without heavy analytical support.
• Comfortable working across large datasets and synthesizing quantitative signals into strategic recommendations.

Product and Strategic Thinking

• Experience working closely with Product, Engineering, and Data Science teams to drive growth outcomes, not just marketing outcomes.
• Proven ability to navigate ambiguity, independently drive initiatives from concept to execution, and adapt quickly as conditions change.

AI Fluency

• Comfortable rolling up your sleeves to build — using AI tools to produce landing pages, creative assets, and campaign materials directly, without waiting on a large support team.
• Demonstrated experience applying AI to improve decision-making, accelerate workflows, and scale what would otherwise require significantly more resources.
• Familiarity with responsible AI practices — including quality assurance, risk mitigation, and governance considerations in a marketing context.

How We Work:

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

How We Reward You:

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location