Join Riverside Natural Foods Ltd., a Canadian-based, family-owned, and globally operating business, committed to leaving the world better than we found it. As a B-Corp certified, Triple-Bottom Line company, we proudly manufacture nutritious, 'better-for-you' snacks such as MadeGood and GOOD TO GO. We value teamwork, humility, respect, ownership, adaptability, grit, and fun.
We’re on an ambitious mission to double our business by 2030, and we need talented individuals like you to help us reach new heights. At Riverside, you’ll have the opportunity to chart your own path to success while contributing to ours. We believe anything worth doing is worth doing right, and our values will guide us through the rugged terrain – and yes, it will get rough. But that’s what makes the journey worthwhile.
So, lace up your boots and let’s tackle the climb together.
You can learn more about us at www.riversidenaturalfoods.com.
Purpose:
We’re hiring an Associate Social & Community Manager to help bring MadeGood’s social presence to life through thoughtful community engagement, day-to-day social execution, and responsive consumer communication.
MadeGood has a passionate and growing fanbase, and social is where many of those relationships are built, nurtured, and amplified. In this role, you’ll be the frontline connection between MadeGood and its community, helping ensure the brand feels human, responsive, relevant, and trusted in every interaction.
Approximately 70% of this role will focus on community management and social media support. The remaining 30% will support broader brand communications initiatives, including influencer programs, PR, partnerships, experiential activations, and special projects.
Reporting to the Senior Marketing Manager, Brand Communications, and working closely with the Social & Influencer Marketing Manager, you’ll own day-to-day community engagement and support social content execution while gaining exposure to the broader brand communications function.
Primary Responsibilities:
Community Management & Engagement
- Own daily community engagement across MadeGood’s social platforms, including comments, direct messages, mentions, and tagged content.
- Serve as the frontline voice of MadeGood, engaging with consumers in a friendly, thoughtful, timely, and on-brand way.
- Build meaningful relationships with community members by identifying opportunities to engage beyond standard responses.
- Monitor consumer conversations, questions, feedback, and sentiment, escalating sensitive or complex issues when appropriate.
- Partner closely with Customer Experience to ensure consistent responses, seamless handoffs, and timely issue resolution.
- Help maintain and evolve community management guidelines, response templates, brand voice standards, and escalation processes.
- Proactively engage in relevant cultural and community conversations where MadeGood can participate authentically.
- Identify highly engaged fans, advocates, creators, and potential community partners.
Social Content Support & Publishing
- Support the scheduling and publishing of organic social content under the direction of the Social & Influencer Marketing Manager.
- Conduct quality assurance checks to ensure posts are accurate, properly formatted, tagged correctly, and published on time.
- Help maintain the social content calendar, tracking assets, approvals, publishing dates, and campaign milestones.
- Support the execution of platform-native social content, including light editing, formatting, filming, and content capture as needed.
- Assist with sourcing community content, user-generated content, and social-first creative opportunities.
- Coordinate with internal and external partners to collect the assets and information required for social publishing.
- Stay current on platform features, best practices, emerging formats, and changes across Instagram, TikTok, Reddit and other relevant channels.
Community-Led Content, Insights & Programs
- Identify opportunities to amplify user-generated content, customer stories, product love, and community-led moments.
- Monitor social conversations, brand sentiment, share of voice, cultural trends, competitor activity, and platform behavior to help keep MadeGood relevant and responsive.
- Capture and share recurring community questions, feedback, insights, and content opportunities with the broader marketing team.
- Support monthly social reporting by tracking topline community management and organic social KPIs, maintaining reporting trackers, and surfacing notable trends and learnings to the Social & Influencer Marketing Manager.
- Support social listening and sentiment reporting around campaigns, product launches, and key brand moments.
- Coordinate Surprise & Delight initiatives, giveaways, product seeding and gifting, community appreciation programs, including recipient communication, product coordination, shipping, tracking, and follow-up.
- Help manage inbound creator, partnership, and community requests, routing opportunities to the appropriate team members.
Brand Communications Support & Special Projects
- Support the execution of broader brand communications programs, including influencer campaigns, PR initiatives, partnerships, experiential activations, product launches, and events.
- Help coordinate campaign timelines, assets, approvals, product shipments and cross-functional deliverables.
- Conduct research on consumers, competitors, cultural trends, creators, media opportunities, and potential brand partners.
- Assist with developing presentations, briefs, campaign recaps, performance reports, and other internal materials.
- Support project tracking by documenting action items, maintaining timelines, organizing working sessions, and following up on deliverables.
- Jump into priority projects across Brand Communications as business needs evolve.
Education and Qualifications:
- 2–4 years of experience in social media, community management or brand communications.
- Experience using social publishing, community management, listening, or analytics tools such as Sprout Social, Meta Business Suite, or similar platforms.
- Comfort working in PowerPoint, Excel, and Canva; familiarity with basic photo or video editing tools is an asset.
Skills and Abilities:
- Strong written communication skills and a natural instinct for brand voice, tone, and consumer engagement.
- Deep familiarity with social platforms, online communities, creators, cultural trends, and internet behavior.
- A genuine enthusiasm for spending time in social feeds and understanding how people communicate online.
- Highly organized and detail-oriented, with the ability to manage multiple tasks, deadlines, and workstreams at once.
- Sound judgment and confidence identifying when consumer questions or issues should be escalated.
- A collaborative mindset and the ability to work effectively with Social, Brand, Customer Experience, Creative, PR, and agency partners.
- A proactive, curious, and solutions-oriented approach, with an eagerness to learn and grow within social and brand marketing.
- A roll-up-your-sleeves attitude, strong follow-through, and comfort working in a fast-moving, self-starter environment.
- Passion for building brands that create meaningful connections with consumers online and in real life.
Please note this role as a new vacancy.
Salary Range
$75,000—$90,000 USD
At Riverside, we are committed to transparency and fairness in our compensation and job posting practices. The range above reflects the target compensation for the position at the time of posting. Exact compensation will be determined based on experience, skill set, education, and training, as well as other organizational needs, while balancing internal equity.
What we expect:
- Values-led: You’ll be a member of a thoughtful and compassionate team that prioritizes respect, teamwork and resourcefulness along with a good dash of fun. Sometimes, even making granola bars is hard, and life’s too short to take ourselves so seriously that we don’t enjoy the journey.
- Unparalleled experiences and opportunities: We’re still determining who we are and what we can be. Help us shape what this organization will look like and what we’ll offer the world, into the future. This means rolling up your sleeves and sometimes building the process – fast! – while employing it. At Riverside, progress occasionally means proceeding imperfectly, and we’re okay with that, as long as we’re staying true to our values and learning and improving along the way.
- Access to everyone: We’re a flat organization with few silos which means you’ll have full access to everyone from our founders to our production staff. Even when employees dress up, they wear steel-toed shoes. So don’t be shy. Speak up, share your ideas and go places you normally wouldn’t – like the plant, or the boardroom.
- Personal development: We’ll support and empower you to chart your own path and reach any heights you set for yourself. Career paths at Riverside are carved by the people walking on them, not dictated by leaders. Count on us to give you the training and tools to grow and progress.
- Gratitude: As a growing business, we can’t always offer formal recognition like awards programs, but we do show our true gratitude and appreciation. At Riverside, we’re all in this together and we value you.
- Be a Riverside Brand Ambassador: Stay relentlessly close to our consumers and represent the brand in every interaction, decision, and deliverable. Bring the consumer voice into your work by protecting product quality, availability, and experience, acting early when standards slip, and delivering consistent value that earns trust, advocacy, and long-term brand love.
What We Offer:
- Values-led: We don’t cut corners or step on anyone or anything on our way to our summit. There is no winning at all costs here. Every step you take must align with our values, no compromises.
- Courageous determination: As a family-run, rapidly growing business, we are often challenged to find ways to deliver that aren’t obvious or easy. You must be willing to try, ask and answer challenging questions, test and learn, turn over every stone, keep moving forward and help us find a way through. Resourcefulness and grit will be your constant companions at Riverside and will serve you well.
- Humility: We’re a small (but growing) fish in a sea of whales and sharks. We know the products we offer are some of the healthiest and most sustainable, but we don’t brag about it, and know we have a steep path ahead. We pride ourselves in being respectful and supportive of others while shining brightly through our innovative, high-quality products. There isn’t one superstar at Riverside. We take turns leading the way as we climb to the summit.
- Continuous improvement: As a learn-as-we-go organization, we rely on each other to continuously improve everything we touch to make it better, more efficient, more sustainable, and more endearing to customers, consumers, employees, vendors, partners and the community. We own our mistakes and learn from them as we wind our way to the top.
Wait! There’s more!
- Immerse yourself in our comprehensive benefits program, with Riverside taking care of the costs!
- RRSP matching or 401k matching for an empowered financial journey
- Eligibility to participate in Riverside's Profit Sharing Plan
- Join Employee-Led Resource Groups (ERGs) championing mental health, sustainability, diversity, women, and LGBTQ+ rights
- Develop your career further through our Riverside University program and with our Tuition Reimbursement Program
- An open concept work environment that embodies our Values
How to Apply:
If you have the commitment to excellence, the energy, the attitude and experience we need, then please submit your resume to careers(AT)riversidenaturals.com with the job title you are applying for in the subject line or click the apply button!
Riverside Natural Foods Ltd. is committed to providing an inclusive and accessible environment for everyone. If you have a disability and require accommodation in the interview process, please let us know when you apply. We thank all applicants for their interest; however, due to volume, please note that only candidates selected for an interview will be contacted.
Disclaimer: As part of our recruitment process, we may use technology-assisted tools, including automated systems, to support the review and assessment of applications. These tools do not make final hiring decisions. All decisions related to screening, interviewing, and selection are made by our Talent Acquisition and hiring teams.